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Digital Marketing Agency

Digital Marketing Agency

Looking to Boost Your Online Presence with Digital Marketing?

In today’s digital-first world, having a strong online presence is essential for businesses of every size. Whether your goal is to increase organic traffic, generate qualified leads, boost sales, or build lasting brand authority, a professional digital marketing agency provides the strategy, expertise, and tools to make it happen.

What Is a Digital Marketing Agency?

A digital marketing agency is a team of specialists that plans, executes, and measures online marketing programs to help you meet business objectives. Unlike a single freelancer or an in-house generalist, an agency bundles SEO, paid advertising, content, social media, web design, and analytics into a coordinated strategy designed to attract, engage, and convert your ideal customers.

Why Partner with a U.S.-Based Digital Marketing Agency?
  • Local Market Intelligence: Agencies based in the United States understand domestic search behavior, local intent, and regional competition — enabling campaigns that resonate with your audience.
  • Industry Specialization: Many agencies focus on verticals (healthcare, finance, legal, real estate, ecommerce) so you benefit from tactics proven in your market.
  • Scale & Resources: Agencies offer full teams and premium tools (analytics, automation, keyword platforms) without the cost of hiring and maintaining them in-house.
  • Data-Driven Execution: Top agencies use measurable KPIs, A/B testing, and continual optimization to maximize ROI.
  • Cost Efficiency: An agency can be more affordable than building an entire in-house team while often delivering faster, better results.
Core Services Offered by a Full-Service Digital Marketing Agency

A mature digital marketing partner will provide a suite of services that work together to grow your brand:

  1. Search Engine Optimization (SEO) — on-page SEO, technical SEO, content optimization, and local SEO for improved organic visibility.
  2. Pay-Per-Click Advertising (PPC) — Google Ads, Microsoft/Bing Ads, social media ads and retargeting to capture immediate demand.
  3. Content Marketing — blogs, pillar pages, guides, and video designed to attract, educate, and convert your audience.
  4. Social Media Management — strategy, creative, community management, and paid social to build brand awareness and engagement.
  5. Website Design & Conversion Optimization — UX, responsive design, and CRO to turn visitors into customers.
  6. Email Marketing & Automation — nurture sequences, segmentation, and lifecycle campaigns to improve retention and LTV.
  7. Branding & Creative — identity, messaging, and assets that communicate your value and improve conversion rates.
  8. Analytics & Reporting — dashboards, attribution, and actionable insights so you always know what’s working.
How to Choose the Right Digital Marketing Partner
  • Proven Track Record: Request case studies showing measurable results (traffic, leads, revenue) for businesses like yours.
  • Transparent Reporting: Look for clear KPIs, regular reporting cadence, and an understanding of how success is measured.
  • Customized Strategy: Avoid one-size-fits-all packages — your plan should reflect your goals, budget, and competitive landscape.
  • Full-Service Capability: An agency that covers SEO, paid media, content, and web dev reduces gaps and speeds execution.
  • Strong Communication & Account Management: You should have a dedicated point of contact and frequent checkpoints.
What a Thorough Digital Marketing Audit Includes

A professional audit reveals opportunities and blockers across your online presence. Typical audit components include:

  • Technical Audit: Crawlability, site architecture, page speed, mobile responsiveness, server files (robots.txt, sitemap, .htaccess), and structured data.
  • On-Page Audit: Title tags, meta descriptions, header structure, content quality, keyword targeting, duplicate content, and internal linking.
  • Off-Page Audit: Backlink profile, referring domains, anchor text distribution, and online reputation signals.
  • UX & Conversion Audit: Page layouts, CTAs, forms, funnels, and heatmap/behavior analysis to improve conversion rates.
  • Competitive & Keyword Research: Market positioning, keyword opportunities, and gaps to prioritize content and paid campaigns.

The audit delivers a prioritized action plan — you can implement changes in-house or partner with the agency for full implementation.

On-Page vs Off-Page — Simple Explanation
  • On-Page: Everything on your site — content, HTML tags, images, and code that helps search engines understand relevance.
  • Off-Page: Signals from around the web — links, social mentions, and reviews that build authority and trust.
Measuring Success — KPIs You Should Expect

Good agencies track both leading and lagging indicators. Common KPIs include:

  • Organic traffic, keyword rankings, and visibility
  • Leads generated, cost-per-lead, and conversion rate
  • Return on ad spend (ROAS) for paid campaigns
  • Engagement metrics: time on page, bounce rate, and pages per session
  • Customer acquisition cost (CAC) and lifetime value (LTV)
Common Problems an Agency Fixes Fast
  • Thin or duplicate content that confuses search engines
  • Slow page speed and poor mobile experience
  • Broken links and poor site architecture
  • Unoptimized paid campaigns wasting ad budget
  • Weak tracking and attribution that hide real ROI
Ready to Grow? Get a Free Consultation

If your website isn’t generating the traffic, leads, or sales you expect, a strategic digital marketing plan can change that. Below is a simple contact form to start the conversation — we’ll audit your site, outline opportunities, and recommend a practical roadmap.

Discover how we can help your business grow

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What do our SEO audit services include?

Struggling to get your website noticed? Our SEO audits can help! We’ll analyze your site from top to bottom, finding the hidden gems and gremlins that affect your ranking. Choose from our pre-built plans or create a custom one to fit your needs.

The end result? A clear picture of what’s working, what’s not, and how to fix it. We’ll give you actionable tips you can actually use, and our team of SEO ninjas can even help you implement them if you want (it’s totally optional).

Technical SEO audit

Is a technical glitch stopping your website from showing up in search engines? Our SEO audit can help!

We’ll thoroughly examine your website’s technical health to identify and fix issues that might be hurting your search rankings. Our audit includes a deep dive into:

  • Essential files like robots.txt and sitemap
  • Server responses (HTTP headers)
  • Error pages (404s)
  • Website speed

Our in-house development team can then swiftly address these problems. This will get your website on the right track to appearing in search results on Google, Bing, and other search engines.

On-page SEO audit

Our on-page SEO audit acts as your website’s launchpad for search engine success. We’ll meticulously examine your content for common pitfalls that hinder visibility, such as:

  • Missing title tags and meta descriptions: These elements are crucial for grabbing searcher attention and providing context.
  • Duplicate content: Search engines can penalize sites with repetitive content.
  • Thin content: Content lacking depth or value might not resonate with visitors or search engines.
  • Keyword stuffing: Unnatural keyword usage can hurt your ranking and user experience.

But we don’t just stop at identifying problems. Right Symbol equips you with actionable recommendations to address each issue and optimize your website for search engines.

Off-page SEO audit

Is your website reaching its full potential in search rankings? Our comprehensive SEO audit includes an in-depth off-page analysis, giving you a clear picture of your current strategy and how it compares to your top competitors.

This analysis delves into critical areas like:

  • Backlink Quality: We assess the trustworthiness and authority of websites linking to yours. High-quality backlinks from relevant sites are like gold in the SEO world.
  • Backlink Profile: We go beyond just the number of backlinks and analyze anchor text distribution, placement within the content, and thematic relevance to your niche.
  • Actionable Insights: Forget generic advice. We provide a customized strategy tailored to your business, outlining how to attract valuable links from trustworthy sources within your industry.

Ready to take action? Our team of off-page SEO specialists is here to help you implement this strategy and unlock new avenues for growth.

SEO report

After a thorough examination of your website, your assigned account manager will deliver a customized plan outlining actionable steps to address SEO shortcomings across your entire site. You’ll have the flexibility to tackle these improvements yourself or partner with our team of experts at Right Symbol to get the job done.

Here’s a breakdown of some potential areas we might focus on, but it’s not an exhaustive list:

  • Redundant content: We’ll identify and address any duplicate content that can confuse search engines and hinder your website’s ranking potential.
  • Broken and malfunctioning links: We’ll ensure all your links function correctly, providing a smooth user experience and avoiding search engine penalties.
  • Inconsistent title tags: We’ll create clear and concise title tags for each page, accurately reflecting the content and improving search engine visibility.
  • Repetitive meta descriptions: We’ll craft unique and compelling meta descriptions for each page, enticing users to click through from search results.
  • Website copy optimization: We’ll refine your website’s written content for clarity, readability, and optimal keyword usage.
  • Valid HTML code: We’ll ensure your website’s code adheres to best practices, promoting smooth operation and search engine crawlability.
  • Device and resolution responsiveness: We’ll verify your website displays flawlessly across various devices and screen sizes, providing a seamless user experience for everyone.
  • Website loading speed: We’ll analyze and optimize your website’s loading speed, ensuring a fast and positive user experience.
  • Website traffic insights: We’ll delve into your website’s analytics to understand user behavior and identify areas for improvement.
  • Error page management: We’ll ensure your error pages are informative and user-friendly, preventing frustration for visitors who encounter them.

These are just a few examples of the many aspects Right Symbol addresses within our SEO audit package. Each of these factors plays a crucial role in attracting search engine crawlers and, ultimately, driving more qualified traffic to your website.

Audit implementation

Take Control of Your SEO Success

We offer two options to address your SEO needs:

  • Do it Yourself (DIY) Approach: For businesses with in-house development resources, our SEO audit equips your team with the knowledge and tools to tackle the identified SEO issues themselves. We’ll provide ongoing support and training to ensure your team can confidently implement the recommended improvements.

  • Partner with Right Symbol’s Experts: Let our full-service SEO team handle the heavy lifting. Our team of specialists, including SEOs, developers, and copywriters, will work together to implement the SEO recommendations. This comprehensive approach allows you to focus on your core business while we take care of optimizing your website for search engines and driving more qualified traffic.

SEO strategy

Search engine optimization (SEO) isn’t a magic bullet. It’s a long-term strategy that can fuel significant business growth. Companies have used SEO to expand their reach, tap into new markets, and boost local economies.

That’s where Right Symbol’s SEO audit comes in. We go beyond identifying issues – we provide a customized SEO roadmap. This plan considers:

  • Your Business: We tailor the strategy to your unique company and offerings.
  • Your Market: We understand your competitive landscape and target audience.
  • Your Goals: Whether it’s brand awareness, lead generation, or increased sales, we align SEO with your objectives.
  • Your Existing SEO: We build upon your current efforts for maximum impact.

The result? An action plan designed to propel your business forward. In fact, our customized SEO strategies have helped clients generate over $1 million in revenue in the past five years.

Book FREE Consultation Call

What do our SEO services include?

Whether you’re looking to fill gaps or find a turn-key solution, our customizable search engine optimization services can help. Learn more about our custom plans for capturing organic search traffic and turning it into revenue.

Technical SEO audit

Technical SEO audit

Is a technical glitch stopping your website from showing up in search engines? Our SEO audit can help!

We’ll thoroughly examine your website’s technical health to identify and fix issues that might be hurting your search rankings. Our audit includes a deep dive into:

  • Essential files like robots.txt and sitemap
  • Server responses (HTTP headers)
  • Error pages (404s)
  • Website speed

Our in-house development team can then swiftly address these problems. This will get your website on the right track to appearing in search results on Google, Bing, and other search engines.

On-page SEO audit

On-page SEO audit

Our on-page SEO audit acts as your website’s launchpad for search engine success. We’ll meticulously examine your content for common pitfalls that hinder visibility, such as:

  • Missing title tags and meta descriptions: These elements are crucial for grabbing searcher attention and providing context.
  • Duplicate content: Search engines can penalize sites with repetitive content.
  • Thin content: Content lacking depth or value might not resonate with visitors or search engines.
  • Keyword stuffing: Unnatural keyword usage can hurt your ranking and user experience.

But we don’t just stop at identifying problems. Right Symbol equips you with actionable recommendations to address each issue and optimize your website for search engines.

Off-page SEO audit

Off-page SEO audit

Is your website reaching its full potential in search rankings? Our comprehensive SEO audit includes an in-depth off-page analysis, giving you a clear picture of your current strategy and how it compares to your top competitors.

This analysis delves into critical areas like:

  • Backlink Quality: We assess the trustworthiness and authority of websites linking to yours. High-quality backlinks from relevant sites are like gold in the SEO world.
  • Backlink Profile: We go beyond just the number of backlinks and analyze anchor text distribution, placement within the content, and thematic relevance to your niche.
  • Actionable Insights: Forget generic advice. We provide a customized strategy tailored to your business, outlining how to attract valuable links from trustworthy sources within your industry.

Ready to take action? Our team of off-page SEO specialists is here to help you implement this strategy and unlock new avenues for growth.

SEO report

SEO report

After a thorough examination of your website, your assigned account manager will deliver a customized plan outlining actionable steps to address SEO shortcomings across your entire site. You’ll have the flexibility to tackle these improvements yourself or partner with our team of experts at Right Symbol to get the job done.

Here’s a breakdown of some potential areas we might focus on, but it’s not an exhaustive list:

  • Redundant content: We’ll identify and address any duplicate content that can confuse search engines and hinder your website’s ranking potential.
  • Broken and malfunctioning links: We’ll ensure all your links function correctly, providing a smooth user experience and avoiding search engine penalties.
  • Inconsistent title tags: We’ll create clear and concise title tags for each page, accurately reflecting the content and improving search engine visibility.
  • Repetitive meta descriptions: We’ll craft unique and compelling meta descriptions for each page, enticing users to click through from search results.
  • Website copy optimization: We’ll refine your website’s written content for clarity, readability, and optimal keyword usage.
  • Valid HTML code: We’ll ensure your website’s code adheres to best practices, promoting smooth operation and search engine crawlability.
  • Device and resolution responsiveness: We’ll verify your website displays flawlessly across various devices and screen sizes, providing a seamless user experience for everyone.
  • Website loading speed: We’ll analyze and optimize your website’s loading speed, ensuring a fast and positive user experience.
  • Website traffic insights: We’ll delve into your website’s analytics to understand user behavior and identify areas for improvement.
  • Error page management: We’ll ensure your error pages are informative and user-friendly, preventing frustration for visitors who encounter them.

These are just a few examples of the many aspects Right Symbol addresses within our SEO audit package. Each of these factors plays a crucial role in attracting search engine crawlers and, ultimately, driving more qualified traffic to your website.

Audit implementation

Audit implementation

Take Control of Your SEO Success

We offer two options to address your SEO needs:

  • Do it Yourself (DIY) Approach: For businesses with in-house development resources, our SEO audit equips your team with the knowledge and tools to tackle the identified SEO issues themselves. We’ll provide ongoing support and training to ensure your team can confidently implement the recommended improvements.

  • Partner with Right Symbol’s Experts: Let our full-service SEO team handle the heavy lifting. Our team of specialists, including SEOs, developers, and copywriters, will work together to implement the SEO recommendations. This comprehensive approach allows you to focus on your core business while we take care of optimizing your website for search engines and driving more qualified traffic.

On-page local SEO

Tracking & reporting

Tracking & reporting

Measuring on your return on investment (ROI) — which we’ll report on regularly — has never been easier with Labrika, which lets you:

  • Measure ROI at multiple levels, including channel, listing, phone number, and URL
  • Make data-driven decisions about which channels and strategies to invest in
  • Automate data sharing between marketing and sales teams
  • And more!

What is Labrika?
Labrika is one of the rising tools on the block that provides SEO audits, content optimization suggestions, site rankings, and white-label reports.

 

First-party data activation

First-party data activation

Accelerate local search’s ROI with first-party data activation. With our local search services, plus, collecting, storing, and activating your first-party data (think website visits, newsletter subscribers, past and current clients, and more) is easy.

Here are just a few of the ways you can use first-party data:

  • Launch targeted remarketing campaigns
  • Personalize website visits
  • Track buyer journeys
  • Send tailored outreach emails
  • And more

And More!

And more!

Learn more about what our local SEO solutions include below:

  • 1+ billion data points for optimizing your local SEO strategy (and accelerating its ROI)
  • 50+ specialists for meeting your local SEO needs, from content creation to listing management
  • 360° ROI tracking for measuring local search’s impact across a buyer’s journey
  • 10+ years of experience in navigating market changes and adapting to local SEO updates
Book FREE Consultation Call

Is Your Business Invisible Online?
Fix It with Your Marketing Strategy.

A digital marketing audit can boost your brand’s visibility, improve engagement, and attract high-quality leads.

Table of Contents

The On-Site Factors Affecting Your Digital Marketing Performance

Many businesses invest in beautiful websites and expect leads to automatically follow. But even a well-designed website can struggle if it lacks the right marketing elements.
They often ask: “My website looks great—so why am I not getting leads?”

The truth is, successful digital marketing requires more than visual appeal. Your website must be optimized for user behavior, conversions, messaging, and engagement.

Common on-site issues include:

  • Weak or unclear messaging that doesn’t speak to your audience

  • Low-quality content that fails to build trust or drive conversions

  • Poorly designed landing pages

  • Missing CTAs, confusing navigation, or poor mobile experience

  • No tracking setup (Analytics, Pixel, Events)

A Right Symbol Digital Marketing Audit identifies these on-site barriers and provides actionable recommendations to improve user engagement, conversions, and overall campaign success.

The Off-Site Factors Affecting Your Digital Reach

Digital marketing isn’t limited to your website. What happens outside your site influences your visibility and brand authority in a big way.

Off-site digital marketing includes:

  • Social media presence and engagement

  • Brand mentions across the web

  • Online reviews and reputation management

  • Paid ads visibility & performance

  • Email marketing effectiveness

  • Competitor positioning and industry presence

These external factors shape how your brand is perceived online. Strong off-site signals help you reach more people, build trust, and increase brand authority.

Because off-site performance isn’t always easy to track manually, digital marketing specialists use advanced tools to measure your visibility, compare competitors, and map out opportunities for growth.

The Technical Factors Affecting Your Digital Marketing Success

Your website’s technical foundation plays a big role in how well your marketing campaigns perform.

Key technical elements include:

Website Speed & Performance

Slow pages reduce conversions and increase bounce rates.

Tracking & Analytics Setup

Without proper setups like:

  • Google Analytics
  • Google Tag Manager
  • Conversion Tracking
  • Meta Pixel

You can’t measure your results accurately.

Landing Page Health

Broken links, slow-loading assets, and poor mobile responsiveness can silently kill your marketing ROI.

CRM & Automation Setup

Your marketing performance improves significantly when automated workflows, email journeys, and lead tracking systems are properly configured.

A thorough technical audit ensures your marketing campaigns run smoothly, deliver accurate data, and drive maximum ROI.

Book FREE Consultation Call

Is Your Website Invisible Online?
Fix It with an SEO Audit

An SEO audit can boost your website’s visibility and attract more visitors.

Table of Contents

The on-page factors affecting your SEO

Many businesses invest in stunning websites, only to be disappointed by low visitor numbers. They wonder, “What’s wrong? My site is attractive and informative!” The truth is, search engines prioritize more than just visual appeal. To be discoverable online, your website needs strong Search Engine Optimization (SEO).

Often, the culprit behind low rankings is content-related. This could be a lack of substantial content on individual pages (thin content), titles and meta descriptions that are missing, poorly written, or all too similar across pages, or even multiple URLs that point to the same content (duplicate content).

Right Symbol’s SEO auditing services can pinpoint these on-page roadblocks and suggest the necessary adjustments. Addressing these on-page factors can lead to significant and immediate improvements in your search engine rankings.

The off-page factors affecting your SEO

Beyond optimizing your website itself (on-page SEO), there’s another critical aspect that impacts your search engine ranking: off-page SEO. In fact, off-page factors can make up a significant portion of search engine algorithms, making them essential for achieving high organic search positions.

Unlike on-page SEO elements you can directly control, off-page SEO focuses on how the wider web perceives your site. One of the major off-page factors is backlinks – links from other websites pointing to yours. The number of backlinks you have, the text used to anchor the links (anchor text), and the reputation of the sites linking to you all influence your search ranking.

Since off-page factors aren’t readily visible to the average visitor and can be complex to analyze manually, seeking professional help can be beneficial. By leveraging SEO tools and expertise, specialists can identify these off-page factors and develop a strategy to build your online reputation and strengthen your web presence.

The server files affecting your SEO

Several files on your web server significantly impact search engine optimization (SEO). These files control how search engines crawl and index your website’s content. Optimizing them for proper functionality can give your website a ranking boost.

.htaccess

This file acts like a rulebook for your website. It dictates how users and search engines navigate your pages. You can use it to set up redirects, create custom error messages, and control access to specific areas.

robots.txt

Think of this file as a guide for search engine crawlers. It tells them which folders on your website they can access and which ones they should avoid. This is useful for excluding irrelevant folders or those with dead-end content like PDFs.

Sitemap

This file acts like a map for search engines. It provides a list of all your website’s pages with links and brief descriptions. It also helps prioritize your pages, letting search engines know which ones are most important.

Additional server configuration factors

Other server configurations like HTTP headers, error pages, and page loading speed also play a role in SEO. By optimizing these factors, you can ensure a smooth experience for both search engines and visitors, ultimately improving your website’s traffic.

Book FREE Consultation Call

Is Digital Marketing Right for You? Get Your Questions Answered Here

A certified digital marketing agency is a company whose team members hold verified credentials from recognized platforms like Google, Meta, HubSpot, Semrush, and LinkedIn. These certifications prove their expertise in SEO, PPC, analytics, content, and social media marketing.

Without a solid strategy, you may waste budget and effort. A well-planned strategy helps you target the right audience, choose effective channels, set goals, and measure performance for consistent growth.

 

You can improve your online presence through high-quality content, optimized website performance, consistent branding, social media activity, paid ads, and strong search engine visibility. Combining these channels creates a powerful digital footprint.

 

Yes. Digital marketing helps small businesses compete with larger brands by increasing online visibility, building trust, and attracting targeted customers in a cost-effective way.

 

Digital marketing is most effective when done consistently. While ads can be short-term, SEO and content campaigns should ideally run continuously for long-term results.

SEO results usually take 3–6 months, while PPC and social ads show results within days or weeks. A certified team can optimize faster due to their advanced skillset and training.

ctly impact search rankings, it can help amplify your content and drive traffic back to your website. This can indirectly improve SEO by increasing user engagement and brand awareness.

Success is tracked using KPIs such as website traffic, conversions, lead quality, engagement rate, ROI, cost per lead, and revenue growth. Regular reporting helps refine and improve your strategy.

We Think Different

Disruptive Marketing Ideas To Accelerate The Businesses

My website isn’t getting enough traffic

We’re unable to hit our SQL and revenue goals

My website isn’t generating enough leads

My CPL from digital ad campaigns is too high

Where are we?

Find us at any of our offices.

Email Us
  • London Office:
  • 71-75, Shelton Street, Covent Garden, London, WC2H 9JQ, UK
  • Noida Office:
  • 247/32, D Block, Sector 63, Noida, Uttar Pradesh 201307
  • Indirapuram Office:
  • Windsor Park, Vaibhav Khand, Indirapuram, 201014

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