Social Media Pricing
Social Media Management Cost in 2024
There are several factors that influence social media costs, such as the platform you use and your industry. Typically, businesses spend between $4,000 and $7,000 per month on social media management, which includes marketing and advertising on one or more social media platforms.
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Social Media Management Cost Breakdown
Check out our Right Symbol social media service packages below, or keep reading for a deeper dive into social media pricing in general.
BRONZE
$3,000
/month
SILVER
$4,200
/month
GOLD
$4,800
/month
- 10 social posts / month
- 1 social media network
- 1 personal social media consultation / month
INCLUDES STRATEGY & COMPETITIVE ANALYSIS
- 20 social posts / month
- 2 social media network
- 2 personal social media consultation / month
INCLUDES STRATEGY & COMPETITIVE ANALYSIS
- 30 social posts / month
- 3 social media network
- 4 personal social media consultation / month
INCLUDES STRATEGY & COMPETITIVE ANALYSIS
Social Media Management Cost Breakdown
Check out our Right Symbol social media service packages below, or keep reading for a deeper dive into social media pricing in general.
BRONZE
$3,000
/month
- 10 social posts / month
- 1 social media network
- 1 personal social media consultation / month
INCLUDES STRATEGY & COMPETITIVE ANALYSIS
SILVER
$4,200
/month
- 20 social posts / month
- 2 social media network
- 2 personal social media consultation / month
INCLUDES STRATEGY & COMPETITIVE ANALYSIS
GOLD
$4,800
/month
- 30 social posts / month
- 3 social media network
- 4 personal social media consultation / month
INCLUDES STRATEGY & COMPETITIVE ANALYSIS
Social Media Management: How Much Does It Cost?
Social media platforms are booming, and for good reason: they’re powerful marketing tools. With social media, you can connect with existing and potential customers, fostering relationships that turn them into loyal fans of your brand.
But when it comes to social media marketing, a common question arises: how much does it cost? The truth is, it depends on a number of factors, including the experience of the agency you choose, the specific plan you select, and the number of social networks you want to leverage for your business.
On average, businesses invest between $4,000 and $7,000 per month on social media management. This typically includes a monthly budget for advertising, along with a customized marketing and advertising strategy tailored to one or more social platforms.
Here at Right Symbol, a leading social media agency, we offer a variety of social media plans to fit your specific needs and budget. You can explore our competitive rates for social media services 24/7.
In the following sections, we’ll delve deeper into the costs associated with marketing your business on each major social network. And if you’d like to learn more about our social media management packages, feel free to contact us today!
How much does social media marketing cost?
Social media: it’s free to sign up, with platforms like Facebook and Twitter readily offering business accounts. But managing them effectively? That’s a different story.
Social media monitoring is a time-consuming beast, and finding an in-house expert with the right experience can be a challenge. A poorly executed social media campaign can damage your brand reputation, leading to hidden costs.
Right Symbol steps in with social media marketing plans for top platforms like Facebook, Twitter, LinkedIn, Instagram, and Pinterest. Our plans offer a cost-effective alternative to hiring a dedicated social media manager, delivering a fully maintained campaign.
Our team of social media veterans will not only help you build a strong online presence, but also ensure it’s monitored and updated consistently.
Curious about the breakdown? Let’s explore the costs of marketing on each social media channel, alongside Right Symbol’s custom social media pricing options.
How much does it cost to advertise on different social networks?
Are you curious about the investment required to promote your brand on social media?
Similar to other marketing services, the social media platforms you choose significantly influence your advertising spend. Generally, platforms with a larger user base tend to have slightly higher ad costs due to increased competition for ad space.
The cost of your social media campaign will vary depending on your target platforms. Let’s delve into the advertising costs associated with each major social network.
Social media pricing: Facebook
Facebook, boasting over 1 billion daily active users, is a social media powerhouse. Marketing your business on Facebook offers a high chance of connecting with a significant portion of your target audience.
The good news? Setting up a Facebook Business Page is completely free. However, if you want to maximize your reach and connect with even more potential customers, Facebook Ads offers a range of paid advertising options.
But how much does Facebook advertising actually cost? Let’s break down the factors that influence Facebook ad spend:
Facebook ads
Facebook advertising allows you to create sponsored content to achieve various marketing objectives. Here’s a breakdown of some key benefits:
- Boost Brand Awareness: Increase your brand’s visibility and recognition by attracting new followers to your Facebook page.
- Drive Website Traffic: Direct users to your website with strategically placed ads, potentially leading to more sales or sign-ups.
- Encourage Website Conversions: Tailor your ads to inspire specific actions on your website, such as purchases, downloads, or form submissions.
- Promote App Downloads: Generate interest and installations for your mobile app through targeted Facebook ad campaigns.
Facebook empowers you to manage your advertising expenses effectively. You can choose from various options:
- Conversion Optimization: Let Facebook prioritize showing your ads to users most likely to convert, maximizing your return on investment.
- Campaign Budgeting: Set a specific budget you’re comfortable spending on your ad campaigns
Understanding Bidding Models:
Facebook offers two primary bidding options to suit your advertising goals:
- Cost Per Mille (CPM): In this model, you pay each time 1,000 users view your ad, regardless of clicks. The average CPM on Facebook is around $11.
- Cost Per Click (CPC): Here, you only incur charges when someone clicks on your ad. CPC prices tend to be higher than CPM, but you’re guaranteed interaction from interested users.
CPC Considerations:
The cost per click for Facebook ads fluctuates based on your campaign goals and target audience. In 2021, an analysis by AdEspresso revealed an average CPC of $0.44 for Facebook ads.
Building a Following:
Many businesses prioritize acquiring new Facebook page likes to expand their audience reach. Facebook Ads allow you to set “page likes” as your campaign objective. In 2021, the average cost per like hovered around $0.38.
Boosting Existing Content:
Facebook empowers you to “boost” existing posts to a wider audience based on your targeting criteria. The cost associated with boosted posts is influenced by your target audience size and demographics. Similar to regular ad campaigns, Facebook utilizes the CPM model for billing boosted posts. According to Buffer’s analysis, the average cost per 1,000 views for boosted posts falls around $6.35.
Professional Management:
For businesses seeking comprehensive social media support, social media service packages typically range from $450 to $1600 or more per month. When the focus is specifically on social media marketing, expect to pay between $900 and $1600 monthly. In comparison, Facebook advertising services generally cost $450 to $850 per month (minimum) with an additional ad spend requirement of at least $200.
Professional Facebook management
Social media services for Facebook generally range from $450 to $1600 or more per month. If you’re interested in social media marketing, the average cost is $900 to $1600. In comparison, Facebook advertising services range from $450 to $850 or more per month, with an ad spend of at least $200.
Twitter for Business: Pricing Breakdown
Similar to Facebook, creating a business profile on Twitter is completely free. But to expand your reach and attract a wider audience, you can leverage paid advertising options. Here’s a breakdown of some popular choices:
Promoted tweets
- Increase visibility of your tweets by promoting them. These will appear as “promoted” within user timelines.
- Bidding system: You pay based on engagement metrics like clicks, retweets, replies, and likes generated by the promoted tweet.
- Average cost: Expect to pay around $1.35 per promoted tweet.
Promoted accounts
- Ideal for boosting brand awareness and acquiring more followers.
- Bidding system based on follower acquisition cost: You set a budget for how much you’re willing to pay for each new follower.
- Cost range: This varies depending on your targeting, but typically falls between $2.50 and $4 per follower.
Promoted trends
- For accounts with significant marketing budgets, promoting trends is an option. Twitter’s “Trending Topics” section showcases popular hashtags and conversations. Promoted trends appear at the top of this list, usually labeled accordingly.
- Cost: Securing a promoted trend spot can cost around $200,000 per day, allowing you to place bids on specific keywords for top placement.
Combining Strategies:
By strategically combining promoted tweets, accounts, and trends, you can significantly increase your Twitter reach and connect with a wider audience to learn more about your business.
Professional Twitter Management:
Managing your Twitter presence professionally can range from $450 to $1600 per month. This cost varies depending on your focus:
- Social media marketing: Expect a monthly cost between $900 and $1600.
- Social media advertising: Budget for a monthly ad spend of $200 and a management fee of $450 to $850.
LinkedIn Advertising Costs: A Breakdown
Similar to other social media platforms, creating a LinkedIn business profile is free. However, to maximize your reach and brand awareness, LinkedIn offers several paid advertising options.
LinkedIn ads
LinkedIn Ads lets you create targeted sidebar ads displayed alongside user feeds. These concise ads feature a thumbnail image and aim to drive website clicks. You can create up to 15 unique ads, each with a 25-character headline and a 75-character description.
Targeting:
- Company size
- Industry
- User name
- Job title
- Category
- Seniority level
Pricing:
LinkedIn offers two pricing models:
Cost-per-click (CPC): You pay each time someone clicks your ad. The minimum bid is $2, but LinkedIn recommends bids between $5.55 and $9.33. You can set a daily budget of at least $10 and choose an indefinite campaign duration or a specific end date.
Cost-per-thousand impressions (CPM): You pay for every 1,000 times your ad is shown. The minimum bid is $2, but LinkedIn suggests bids between $2.85 and $4.62.
Sponsored Updates:
Similar to Facebook and Twitter’s sponsored posts, LinkedIn allows you to promote existing updates from your company page. These sponsored updates appear alongside organic content in user feeds, but are clearly labeled as “Sponsored” beneath your company name.
Targeting options for sponsored updates are identical to regular LinkedIn Ads.
Sponsored updates follow a similar pricing structure as regular ads, with slightly different recommended bids:
- CPC: Minimum bid of $2.50, with a suggested range of $5.67 – $10.09.
- CPM: Minimum bid of $10.50, with a suggested range of $18.55 – $28.91.
As with regular ads, a minimum daily budget of $10 applies to sponsored updates.
Professional LinkedIn management
Hiring a professional for your LinkedIn advertising campaign can cost anywhere from $450 to over $850 per month. Most companies invest at least $200 per month on ad spend itself, with the total LinkedIn marketing budget reaching at least $900 per month.
Social media pricing: Instagram
While creating an Instagram business profile is free, you can leverage paid advertising to reach a wider audience. These “Sponsored Posts” seamlessly blend into user feeds, grabbing attention strategically.
Previously exclusive to large companies, Instagram Ads are now accessible to all businesses through Facebook Ads Manager.
Here’s a breakdown of typical costs associated with Instagram Ads:
- Cost-Per-Click (CPC): This metric reflects the average cost you incur each time someone clicks on your ad. According to WordStream data, CPC typically falls between $0.40 and $0.70. Ads with destination URLs tend to have a slightly higher CPC, ranging from $0.50 to $0.95.
- Cost-Per-Engagement (CPE): This signifies the average cost per interaction (like, comment, share) on your ad. Expect a CPE range of $0.01 to $0.05.
- Cost-Per-Thousand Impressions (CPM): This metric indicates the average cost for every 1,000 times your ad is displayed. You can expect a CPM range of $2.50 to $3.50.
Thankfully, Instagram offers analytics tools to help you optimize your campaigns and maximize your return on investment (ROI).
Professional Instagram management
The cost of professional Instagram services varies depending on the scope of work. Here’s a breakdown:
- Instagram Ads Management: Managing your ad campaigns typically falls within a range of $450 to $850 per month. Keep in mind, this often doesn’t include the ad spend itself, which can start at an additional $200 per month.
- Instagram Social Media Marketing: This broader service encompasses not just ads but also content creation, community management, and overall strategy development. Expect a price range of $900 to $1600 or more per month for these comprehensive services.
Social media pricing: Pinterest
Setting up a Pinterest business account is free, but to maximize reach, you can promote your pins. This allows you to target specific audiences and keywords for better visibility.
Pinterest utilizes a cost-per-click (CPC) model. You only pay when someone clicks your promoted pin and visits your website. You set a maximum CPC bid, which is the highest amount you’re willing to spend per click. The actual cost can be lower than your bid, depending on competition. Studies show some users pay as little as $0.13 per click, even with a $1 bid.
There are three main campaign goals on Pinterest Ads:
- Brand Awareness: This focuses on increasing visibility and typically costs $2.00 to $5.00 per 1,000 impressions (views).
- Engagement: This aims to get users to interact with your pins (likes, comments, saves) and generally costs $0.10 to $1.50 per engagement.
- Driving Traffic: This directs users to your website and falls within the same cost range as engagement ($0.10 to $1.50 per click).
Professional Pinterest management
Hiring professional Pinterest management can cost several hundred dollars per month. Social media marketing rates typically range from $900 to $1600, while advertising services run from $450 to $850. Interestingly, the average monthly ad spend sits around $200.
Social media advertising and marketing services often have similar pricing across platforms like Pinterest. Companies often advertise on multiple platforms, leading to an average total spend of $4,000 to $7,000 per month for social media services.
How much does social media marketing cost?
Social media: it’s free to sign up, with platforms like Facebook and Twitter readily offering business accounts. But managing them effectively? That’s a different story.
Social media monitoring is a time-consuming beast, and finding an in-house expert with the right experience can be a challenge. A poorly executed social media campaign can damage your brand reputation, leading to hidden costs.
Right Symbol steps in with social media marketing plans for top platforms like Facebook, Twitter, LinkedIn, Instagram, and Pinterest. Our plans offer a cost-effective alternative to hiring a dedicated social media manager, delivering a fully maintained campaign.
Our team of social media veterans will not only help you build a strong online presence, but also ensure it’s monitored and updated consistently.
Curious about the breakdown? Let’s explore the costs of marketing on each social media channel, alongside Right Symbol’s custom social media pricing options.
How much does it cost to advertise on different social networks?
Are you curious about the investment required to promote your brand on social media?
Similar to other marketing services, the social media platforms you choose significantly influence your advertising spend. Generally, platforms with a larger user base tend to have slightly higher ad costs due to increased competition for ad space.
The cost of your social media campaign will vary depending on your target platforms. Let’s delve into the advertising costs associated with each major social network.
Social media pricing: Facebook
Facebook, boasting over 1 billion daily active users, is a social media powerhouse. Marketing your business on Facebook offers a high chance of connecting with a significant portion of your target audience.
The good news? Setting up a Facebook Business Page is completely free. However, if you want to maximize your reach and connect with even more potential customers, Facebook Ads offers a range of paid advertising options.
But how much does Facebook advertising actually cost? Let’s break down the factors that influence Facebook ad spend:
Facebook ads
Facebook advertising allows you to create sponsored content to achieve various marketing objectives. Here’s a breakdown of some key benefits:
- Boost Brand Awareness: Increase your brand’s visibility and recognition by attracting new followers to your Facebook page.
- Drive Website Traffic: Direct users to your website with strategically placed ads, potentially leading to more sales or sign-ups.
- Encourage Website Conversions: Tailor your ads to inspire specific actions on your website, such as purchases, downloads, or form submissions.
- Promote App Downloads: Generate interest and installations for your mobile app through targeted Facebook ad campaigns.
Facebook empowers you to manage your advertising expenses effectively. You can choose from various options:
- Conversion Optimization: Let Facebook prioritize showing your ads to users most likely to convert, maximizing your return on investment.
- Campaign Budgeting: Set a specific budget you’re comfortable spending on your ad campaigns
Understanding Bidding Models:
Facebook offers two primary bidding options to suit your advertising goals:
- Cost Per Mille (CPM): In this model, you pay each time 1,000 users view your ad, regardless of clicks. The average CPM on Facebook is around $11.
- Cost Per Click (CPC): Here, you only incur charges when someone clicks on your ad. CPC prices tend to be higher than CPM, but you’re guaranteed interaction from interested users.
CPC Considerations:
The cost per click for Facebook ads fluctuates based on your campaign goals and target audience. In 2021, an analysis by AdEspresso revealed an average CPC of $0.44 for Facebook ads.
Building a Following:
Many businesses prioritize acquiring new Facebook page likes to expand their audience reach. Facebook Ads allow you to set “page likes” as your campaign objective. In 2021, the average cost per like hovered around $0.38.
Boosting Existing Content:
Facebook empowers you to “boost” existing posts to a wider audience based on your targeting criteria. The cost associated with boosted posts is influenced by your target audience size and demographics. Similar to regular ad campaigns, Facebook utilizes the CPM model for billing boosted posts. According to Buffer’s analysis, the average cost per 1,000 views for boosted posts falls around $6.35.
Professional Management:
For businesses seeking comprehensive social media support, social media service packages typically range from $450 to $1600 or more per month. When the focus is specifically on social media marketing, expect to pay between $900 and $1600 monthly. In comparison, Facebook advertising services generally cost $450 to $850 per month (minimum) with an additional ad spend requirement of at least $200.
Professional Facebook management
Social media services for Facebook generally range from $450 to $1600 or more per month. If you’re interested in social media marketing, the average cost is $900 to $1600. In comparison, Facebook advertising services range from $450 to $850 or more per month, with an ad spend of at least $200.
Twitter for Business: Pricing Breakdown
Similar to Facebook, creating a business profile on Twitter is completely free. But to expand your reach and attract a wider audience, you can leverage paid advertising options. Here’s a breakdown of some popular choices:
Promoted tweets
- Increase visibility of your tweets by promoting them. These will appear as “promoted” within user timelines.
- Bidding system: You pay based on engagement metrics like clicks, retweets, replies, and likes generated by the promoted tweet.
- Average cost: Expect to pay around $1.35 per promoted tweet.
Promoted accounts
- Ideal for boosting brand awareness and acquiring more followers.
- Bidding system based on follower acquisition cost: You set a budget for how much you’re willing to pay for each new follower.
- Cost range: This varies depending on your targeting, but typically falls between $2.50 and $4 per follower.
Promoted trends
- For accounts with significant marketing budgets, promoting trends is an option. Twitter’s “Trending Topics” section showcases popular hashtags and conversations. Promoted trends appear at the top of this list, usually labeled accordingly.
- Cost: Securing a promoted trend spot can cost around $200,000 per day, allowing you to place bids on specific keywords for top placement.
Combining Strategies:
By strategically combining promoted tweets, accounts, and trends, you can significantly increase your Twitter reach and connect with a wider audience to learn more about your business.
Professional Twitter Management:
Managing your Twitter presence professionally can range from $450 to $1600 per month. This cost varies depending on your focus:
- Social media marketing: Expect a monthly cost between $900 and $1600.
- Social media advertising: Budget for a monthly ad spend of $200 and a management fee of $450 to $850.
LinkedIn Advertising Costs: A Breakdown
Similar to other social media platforms, creating a LinkedIn business profile is free. However, to maximize your reach and brand awareness, LinkedIn offers several paid advertising options.
LinkedIn ads
LinkedIn Ads lets you create targeted sidebar ads displayed alongside user feeds. These concise ads feature a thumbnail image and aim to drive website clicks. You can create up to 15 unique ads, each with a 25-character headline and a 75-character description.
Targeting:
- Company size
- Industry
- User name
- Job title
- Category
- Seniority level
Pricing:
LinkedIn offers two pricing models:
Cost-per-click (CPC): You pay each time someone clicks your ad. The minimum bid is $2, but LinkedIn recommends bids between $5.55 and $9.33. You can set a daily budget of at least $10 and choose an indefinite campaign duration or a specific end date.
Cost-per-thousand impressions (CPM): You pay for every 1,000 times your ad is shown. The minimum bid is $2, but LinkedIn suggests bids between $2.85 and $4.62.
Sponsored Updates:
Similar to Facebook and Twitter’s sponsored posts, LinkedIn allows you to promote existing updates from your company page. These sponsored updates appear alongside organic content in user feeds, but are clearly labeled as “Sponsored” beneath your company name.
Targeting options for sponsored updates are identical to regular LinkedIn Ads.
Sponsored updates follow a similar pricing structure as regular ads, with slightly different recommended bids:
- CPC: Minimum bid of $2.50, with a suggested range of $5.67 – $10.09.
- CPM: Minimum bid of $10.50, with a suggested range of $18.55 – $28.91.
As with regular ads, a minimum daily budget of $10 applies to sponsored updates.
Professional LinkedIn management
Hiring a professional for your LinkedIn advertising campaign can cost anywhere from $450 to over $850 per month. Most companies invest at least $200 per month on ad spend itself, with the total LinkedIn marketing budget reaching at least $900 per month.
Social media pricing: Instagram
While creating an Instagram business profile is free, you can leverage paid advertising to reach a wider audience. These “Sponsored Posts” seamlessly blend into user feeds, grabbing attention strategically.
Previously exclusive to large companies, Instagram Ads are now accessible to all businesses through Facebook Ads Manager.
Here’s a breakdown of typical costs associated with Instagram Ads:
- Cost-Per-Click (CPC): This metric reflects the average cost you incur each time someone clicks on your ad. According to WordStream data, CPC typically falls between $0.40 and $0.70. Ads with destination URLs tend to have a slightly higher CPC, ranging from $0.50 to $0.95.
- Cost-Per-Engagement (CPE): This signifies the average cost per interaction (like, comment, share) on your ad. Expect a CPE range of $0.01 to $0.05.
- Cost-Per-Thousand Impressions (CPM): This metric indicates the average cost for every 1,000 times your ad is displayed. You can expect a CPM range of $2.50 to $3.50.
Thankfully, Instagram offers analytics tools to help you optimize your campaigns and maximize your return on investment (ROI).
Professional Instagram management
The cost of professional Instagram services varies depending on the scope of work. Here’s a breakdown:
- Instagram Ads Management: Managing your ad campaigns typically falls within a range of $450 to $850 per month. Keep in mind, this often doesn’t include the ad spend itself, which can start at an additional $200 per month.
- Instagram Social Media Marketing: This broader service encompasses not just ads but also content creation, community management, and overall strategy development. Expect a price range of $900 to $1600 or more per month for these comprehensive services.
Social media pricing: Pinterest
Setting up a Pinterest business account is free, but to maximize reach, you can promote your pins. This allows you to target specific audiences and keywords for better visibility.
Pinterest utilizes a cost-per-click (CPC) model. You only pay when someone clicks your promoted pin and visits your website. You set a maximum CPC bid, which is the highest amount you’re willing to spend per click. The actual cost can be lower than your bid, depending on competition. Studies show some users pay as little as $0.13 per click, even with a $1 bid.
There are three main campaign goals on Pinterest Ads:
- Brand Awareness: This focuses on increasing visibility and typically costs $2.00 to $5.00 per 1,000 impressions (views).
- Engagement: This aims to get users to interact with your pins (likes, comments, saves) and generally costs $0.10 to $1.50 per engagement.
- Driving Traffic: This directs users to your website and falls within the same cost range as engagement ($0.10 to $1.50 per click).
Professional Pinterest management
Hiring professional Pinterest management can cost several hundred dollars per month. Social media marketing rates typically range from $900 to $1600, while advertising services run from $450 to $850. Interestingly, the average monthly ad spend sits around $200.
Social media advertising and marketing services often have similar pricing across platforms like Pinterest. Companies often advertise on multiple platforms, leading to an average total spend of $4,000 to $7,000 per month for social media services.
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How much should you spend on social media marketing?
There’s no one-size-fits-all answer to social media marketing spend. It depends on several factors, like the number of platforms you manage, paid advertising needs, and whether you outsource.
Companies that outsource social media marketing typically spend $200 to $350 per day, translating to $4,000 to $7,000 monthly or $48,000 to $84,000 annually.
In 2016, businesses allocated an average of 11.7% of their marketing budget to social media.
Your ideal budget aligns with your company’s specific goals and needs. Right Symbol offers flexible social media plans to optimize your online presence, reach new customers, and boost revenue.
We provide a variety of services within each pricing tier. We’ll work closely with you to understand your goals, budget, and industry to recommend the best plan for you. This ensures our social media management packages align with your needs at a budget-friendly price.
Our basic plan is a great starting point. We’ll create and optimize your Facebook business page for engagement, install desired Facebook apps, post three times a week, and set up an ad campaign. This affordable option is ideal for small businesses new to social media.
For larger businesses serious about social media, consider our aggressive or market leader plans. These options include creating profiles on additional platforms like Twitter, Pinterest, LinkedIn, and more. Our dedicated social media team will craft a comprehensive strategy and post engaging content daily.
What does Right Symbol base its social media marketing pricing on?
Traditional internet marketing focuses on sales pitches, but social media thrives on offering value to your target audience. The ultimate goal is to inspire them to recommend your site organically, creating viral word-of-mouth.
At Right Symbol, we’ve discovered that converting social media visitors into subscribers is the most cost-effective way to leverage the vast potential of social media traffic. Our social media management packages reflect this approach, incorporating various strategies across platforms like Twitter and Facebook, even utilizing online contests. In essence, Right Symbol’s social media pricing is built on the comprehensive strategies we employ to craft a powerful online presence for your company.
Our pricing reflects the value we deliver to your business and the success of your campaign. While cheaper social media campaigns might seem appealing, they often translate to lower quality. For instance, an agency offering social media plans for just $99 a month likely lacks the necessary tools and experience to maximize your return on investment (ROI) for social media campaigns.
Right Symbol is a leader in social media marketing
Right Symbol is a frontrunner in the social media marketing landscape. We empower businesses to cultivate, strengthen, and manage their online customer interactions.
Our diverse social marketing packages ensure you find the perfect fit for your needs. We steer clear of one-size-fits-all solutions. Instead, we tailor social media services to perfectly align with your unique goals.
At Right Symbol, we prioritize fostering strong client relationships through transparency. That’s why we provide straightforward social media pricing and consulting service rates directly on our website.
We believe informed decisions lead to confident spending. We want you to understand precisely what your social media investment entails, ensuring you maximize the value you receive.
Our seasoned social media specialists possess the expertise to craft a data-driven social media strategy that ignites online engagement. Right Symbol can assist you with:
- Building a Powerful Social Presence: We’ll establish your brand across key social media platforms and networks.
- Driving User Engagement: Cultivate meaningful interactions that convert users into loyal customers and brand advocates.
- Content Creation Tailored to Your Needs: We’ll craft high-value content that resonates with your target audience, aligning perfectly with your social media budget.
What’s the next step?
At Right Symbol, we’re obsessed with helping businesses achieve their goals. We leverage our expertise in social media management to drive real results, and our track record speaks for itself: over $3 billion in sales and 7.8 million leads generated for our clients.
We’re the digital marketing agency you’ve been searching for. With experience across more than 12 industries, we possess the knowledge and skills to bring your social media vision to life.
Unleash the power of social media for your business. Contact our team today for a free quote!
Call us at +1 (347) 486-6388 or let’s chat to learn more about how we can take your social media game to the next level.
How much should you spend on social media marketing?
There’s no one-size-fits-all answer to social media marketing spend. It depends on several factors, like the number of platforms you manage, paid advertising needs, and whether you outsource.
Companies that outsource social media marketing typically spend $200 to $350 per day, translating to $4,000 to $7,000 monthly or $48,000 to $84,000 annually.
In 2016, businesses allocated an average of 11.7% of their marketing budget to social media.
Your ideal budget aligns with your company’s specific goals and needs. Right Symbol offers flexible social media plans to optimize your online presence, reach new customers, and boost revenue.
We provide a variety of services within each pricing tier. We’ll work closely with you to understand your goals, budget, and industry to recommend the best plan for you. This ensures our social media management packages align with your needs at a budget-friendly price.
Our basic plan is a great starting point. We’ll create and optimize your Facebook business page for engagement, install desired Facebook apps, post three times a week, and set up an ad campaign. This affordable option is ideal for small businesses new to social media.
For larger businesses serious about social media, consider our aggressive or market leader plans. These options include creating profiles on additional platforms like Twitter, Pinterest, LinkedIn, and more. Our dedicated social media team will craft a comprehensive strategy and post engaging content daily.
What does Right Symbol base its social media marketing pricing on?
Traditional internet marketing focuses on sales pitches, but social media thrives on offering value to your target audience. The ultimate goal is to inspire them to recommend your site organically, creating viral word-of-mouth.
At Right Symbol, we’ve discovered that converting social media visitors into subscribers is the most cost-effective way to leverage the vast potential of social media traffic. Our social media management packages reflect this approach, incorporating various strategies across platforms like Twitter and Facebook, even utilizing online contests. In essence, Right Symbol’s social media pricing is built on the comprehensive strategies we employ to craft a powerful online presence for your company.
Our pricing reflects the value we deliver to your business and the success of your campaign. While cheaper social media campaigns might seem appealing, they often translate to lower quality. For instance, an agency offering social media plans for just $99 a month likely lacks the necessary tools and experience to maximize your return on investment (ROI) for social media campaigns.
Right Symbol is a leader in social media marketing
Right Symbol is a frontrunner in the social media marketing landscape. We empower businesses to cultivate, strengthen, and manage their online customer interactions.
Our diverse social marketing packages ensure you find the perfect fit for your needs. We steer clear of one-size-fits-all solutions. Instead, we tailor social media services to perfectly align with your unique goals.
At Right Symbol, we prioritize fostering strong client relationships through transparency. That’s why we provide straightforward social media pricing and consulting service rates directly on our website.
We believe informed decisions lead to confident spending. We want you to understand precisely what your social media investment entails, ensuring you maximize the value you receive.
Our seasoned social media specialists possess the expertise to craft a data-driven social media strategy that ignites online engagement. Right Symbol can assist you with:
- Building a Powerful Social Presence: We’ll establish your brand across key social media platforms and networks.
- Driving User Engagement: Cultivate meaningful interactions that convert users into loyal customers and brand advocates.
- Content Creation Tailored to Your Needs: We’ll craft high-value content that resonates with your target audience, aligning perfectly with your social media budget.
What’s the next step?
At Right Symbol, we’re obsessed with helping businesses achieve their goals. We leverage our expertise in social media management to drive real results, and our track record speaks for itself: over $3 billion in sales and 7.8 million leads generated for our clients.
We’re the digital marketing agency you’ve been searching for. With experience across more than 12 industries, we possess the knowledge and skills to bring your social media vision to life.
Unleash the power of social media for your business. Contact our team today for a free quote!
Call us at +1 (347) 486-6388 or let’s chat to learn more about how we can take your social media game to the next level.
FAQs about social media pricing
When you’re thinking about outsourcing your social media marketing or advertising efforts, you’re bound to have questions about social media pricing. That’s why we’ve compiled this FAQ on social media costs. Check it out to get started!
The average cost for outsourcing a social media marketing campaign is $900 to $7000 per month. Social media marketing pricing generally includes campaign development and full-time management for one to five social media networks.
The average cost for outsourcing a social media advertising campaign is $450 to $6000 per month, with monthly ad spends ranging from $200 to $50,000 or more. Your social media advertising costs will depend on several factors, like your business size, strategy, and budget.
The average cost of outsourcing social media management is $900 to $20,000 per month. Social media management services usually include developing and managing your company’s social media marketing and advertising strategy on one to five social networks.
If you’re requesting custom social media pricing from agencies, it’s essential to confirm that their marketing and advertising services for social media include the features and platforms you need and want.
For example, if you want to take a hands-off approach to managing your social media advertising and marketing campaigns, then it’s essential to partner with an agency that offers a turn-key solution: strategy development, launch, and management.
If you have additional questions about social media management pricing, contact us online for help!
Right Symbol social media management pricing
Right Symbol offers social media management plans to help you develop a custom strategy and social media pages that drive results for your business. We also publish our social media management pricing online.
Our social media management plans allow you to choose the number of platforms you want to use to build a social strategy tailored to your budget and goals. Here’s a run down of how much you can expect to pay.
With all of our social media plans, you will receive network setup and optimization, a social media competitive analysis and brand reputation analysis, a social media audit and custom recommendations, a dedicated social media account manager, daily monitoring of your social media account, access to Right Symbol editorial calendar, content publishing tools, and social media contest tools, monthly reporting, cover photo and profile photo design, and more.
Social media management: Standard consultation and reporting plans (Monthly)
Check out our social media management services pricing to learn more about what our plans include:
Features
Basic
Market Leader
Number of emails included per month
1
Up to 2
Monthly email content written by Right Symbol (up to 250 words per email)
(Up to two per email) Images used from your website or stock photography
Campaign & target strategy
Creative theme development
Design edits for each email
Coding of emails
Split testing subject lines
Conversion tracking
Testing of emails on 24 mail clients
Distribution of emails
Open rate analysis
Click rate analysis
Monthly/quarterly lead generation reports
Email metrics real-time login
List split testing
Call tracking
Online campaign project management
500+ SMEs behind campaign driving results
Website signup implementation
Initial email template creation (Fully responsive pre-built template)
Custom email template design
$900
$900
Can send in any email platform you choose (i.e. Emaileo, MailChimp, Constant Contact, etc.)
Additional Emails
$500 per additional Email
Email subscriber list management and segmentation
$100 per month
Monthly investment:
$500 per month (in addition to your email platform subscriber fees)
$1,200 per month (in addition to your email platform subscriber fees)
Basic
Number of emails included per month
1
Monthly email content written by Right Symbol (up to 250 words per email)
(Up to two per email) Images used from your website or stock photography
Campaign & target strategy
Creative theme development
Design edits for each email
Coding of emails
Split testing subject lines
Conversion tracking
Testing of emails on 24 mail clients
Distribution of emails
Open rate analysis
Click rate analysis
Monthly/quarterly lead generation reports
Email metrics real-time login
List split testing
Call tracking
Online campaign project management
500+ SMEs behind campaign driving results
Website signup implementation
Initial email template creation (Fully responsive pre-built template)
Custom email template design
$900
Can send in any email platform you choose (i.e. Emaileo, MailChimp, Constant Contact, etc.)
Email subscriber list management and segmentation
$100 per month
Monthly investment:
$500 per month (in addition to your email platform subscriber fees)
Market Leader
Number of emails included per month
Up to 2
Monthly email content written by Right Symbol (up to 250 words per email)
(Up to two per email) Images used from your website or stock photography
Campaign & target strategy
Creative theme development
Design edits for each email
Coding of emails
Split testing subject lines
Conversion tracking
Testing of emails on 24 mail clients
Distribution of emails
Open rate analysis
Click rate analysis
Monthly/quarterly lead generation reports
Email metrics real-time login
List split testing
Call tracking
Online campaign project management
500+ SMEs behind campaign driving results
Website signup implementation
Initial email template creation (Fully responsive pre-built template)
Custom email template design
$900
Can send in any email platform you choose (i.e. Emaileo, MailChimp, Constant Contact, etc.)
Additional Emails
$500 per additional Email
Email subscriber list management and segmentation
Monthly investment:
$1,200 per month (in addition to your email platform subscriber fees)
Contact Us
Need more information? Call Us:
Right Symbol social media advertising pricing
If you want to hone in on your social media ads, Right Symbol also offers social media advertising plans. All of our social ad plans include: custom ad images, advanced targeting options, a dedicated account manager, and much more.
Let’s look exactly what’s included and the pricing for social media advertising plans from Right Symbol.
Social media advertising: Standard consultation and reporting plans
Features
Pro
Enterprise
Included Networks
Number of networks included
Pick up to 2
Pick up to 3
Facebook Advertising Campaigns
Instagram Advertising Campaigns
LinkedIn Advertising Campaigns
Twitter Advertising Campaigns
Management Deliverables
Dedicated Social Media advertising account manager
500+ SMEs behind campaign driving results
Initial campaign strategy development
Number of advertising campaigns
Up to 8
Up to 10
Audience analysis
Ad campaign copywriting
Ad copy and design performance testing
Ongoing campaign testing and optimization
Dynamic ad format testing
Consultations per month
Up to 2
Up to 4
International campaign management (networks dependent on international policy – addtl. fees may apply)
Upon request
All social assets managed through client-owned accounts
Monitoring clicks, conversions and fraud activity
Monitoring of social ad comments
Add $300/month
Add $600/month
Social Platform Targeting Capabilities (Specifics Vary By Platform)
– Interests
– Demographics
– Professional Characteristics
– Custom Audiences
– Lookalike Audiences
Programmatic Targeting Capabilities
– 3rd Party Audience Targeting
– Account-Based Retargeting
– CRM Pipeline Retargeting
Social Platform Creative Deliverables
Social Ad Creatives – Copywriting & Design
Up to 2 sets
Up to 4 sets
Programmatic Creative Deliverables
Display Ad Creatives (One Time)
One Time: Up to 2 sets of rapid display creatives – 16 ads total (8 per set)
One Time: Up to 3 Sets of Custom Layout Display Ads – 24 Ads Total (8 images per set)
Landing Pages
Setup of 1 Landing Page template (One Time)
Performance Reporting
Monthly performance & analysis reporting
Website conversion analysis reporting
Initial Campaign Investment (Month 1)
$1,975
$4,250
Ongoing Monthly Campaign Investment (Months 2+)
$975 or 15% of ad spend, whichever is greater
$2,250 or 12% of ad spend, whichever is greater
Required Ad Spend Range
$1,000 – $15,000
$15,000+
Pro
Included Networks
Number of networks included
Pick up to 2
Facebook Advertising Campaigns
Instagram Advertising Campaigns
LinkedIn Advertising Campaigns
Twitter Advertising Campaigns
Management Deliverables
Dedicated Social Media advertising account manager
500+ SMEs behind campaign driving results
Initial campaign strategy development
Number of advertising campaigns
Up to 8
Audience analysis
Ad campaign copywriting
Ad copy and design performance testing
Ongoing campaign testing and optimization
Dynamic ad format testing
Consultations per month
Up to 2
International campaign management (networks dependent on international policy – addtl. fees may apply)
Upon request
All social assets managed through client-owned accounts
Monitoring clicks, conversions and fraud activity
Monitoring of social ad comments
Add $300/month
Social Platform Targeting Capabilities (Specifics Vary By Platform)
– Interests
– Demographics
– Professional Characteristics
– Custom Audiences
– Lookalike Audiences
Programmatic Targeting Capabilities
– 3rd Party Audience Targeting
– Account-Based Retargeting
– CRM Pipeline Retargeting
Social Platform Creative Deliverables
Social Ad Creatives – Copywriting & Design
Up to 2 sets
Programmatic Creative Deliverables
Display Ad Creatives (One Time)
One Time: Up to 2 sets of rapid display creatives – 16 ads total (8 per set)
Landing Pages
Setup of 1 Landing Page template (One Time)
Performance Reporting
Monthly performance & analysis reporting
Website conversion analysis reporting
Initial Campaign Investment (Month 1)
$1,975
Ongoing Monthly Campaign Investment (Months 2+)
$975 or 15% of ad spend, whichever is greater
Required Ad Spend Range
$1,000 – $15,000
Enterprise
Included Networks
Number of networks included
Pick up to 3
Facebook Advertising Campaigns
Instagram Advertising Campaigns
LinkedIn Advertising Campaigns
Twitter Advertising Campaigns
Management Deliverables
Dedicated Social Media advertising account manager
500+ SMEs behind campaign driving results
Initial campaign strategy development
Number of advertising campaigns
Up to 10
Audience analysis
Ad campaign copywriting
Ad copy and design performance testing
Ongoing campaign testing and optimization
Dynamic ad format testing
Consultations per month
Up to 4
International campaign management (networks dependent on international policy – addtl. fees may apply)
All social assets managed through client-owned accounts
Monitoring clicks, conversions and fraud activity
Monitoring of social ad comments
Add $600/month
Social Platform Targeting Capabilities (Specifics Vary By Platform)
– Interests
– Demographics
– Professional Characteristics
– Custom Audiences
– Lookalike Audiences
Programmatic Targeting Capabilities
– 3rd Party Audience Targeting
– Account-Based Retargeting
– CRM Pipeline Retargeting
Social Platform Creative Deliverables
Social Ad Creatives – Copywriting & Design
Up to 4 sets
Programmatic Creative Deliverables
Display Ad Creatives (One Time)
One Time: Up to 3 Sets of Custom Layout Display Ads – 24 Ads Total (8 images per set)
Landing Pages
Setup of 1 Landing Page template (One Time)
Performance Reporting
Monthly performance & analysis reporting
Website conversion analysis reporting
Initial Campaign Investment (Month 1)
$4,250
Ongoing Monthly Campaign Investment (Months 2+)
$2,250 or 12% of ad spend, whichever is greater
Required Ad Spend Range
$15,000+
Contact Us
Need more information? Call Us:
Testimonials
What Our Client’s Say
“ Analytical mind and great skills ”
I had the pleasure of working with Right Symbol. Their broad product knowledge, analytical mind, and great people skills make them a well-rounded digital transformer. Having them as a part of any team will make the work more enjoyable and efficient.
- (4.7 Out of 5)
“ I personally learned a lot with team ”
I had the opportunity to work with Right Symbol on a regular basis on our project, and it has always been a pleasure. I personally learned a lot about digital strategies while working with them. I wish the team the best of luck for future ventures. Stay in touch, and we will keep growing!
- (4.9 Out of 5)
" Result-driven strategies "
I recommend Right Symbol for your digital marketing needs. Their excellent attitude towards the product and their result-driven strategies make them different. They are creative, passionate, and result-oriented. I am looking forward to working with them again in the future.
- (4.3 Out of 5)