Right Symbol

SEO Audit

Boost Your SEO: Expert Audit & Action Steps

Is your website underperforming in search results? Our SEO audit uncovers why and provides a clear roadmap to improve your search traffic and conversions. Learn more about our SEO audit services or request a custom proposal today!

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Top Digital Experts

Your business deserves results our industry-leading digital marketers and business consultants can deliver.

10+ Years of Success

Leverage our decade-old experience in helping companies navigate and grow in dynamic market conditions.

500+ True Stories

For our turnkey growth solutions, companies like yours across multiple industries have endorsed us across the board.

The Right Tech

Our tools and technology for reporting, PPC and SEO services in Texas can help you increase your marketing ROI.

What do our SEO audit services include?

Struggling to get your website noticed? Our SEO audits can help! We’ll analyze your site from top to bottom, finding the hidden gems and gremlins that affect your ranking. Choose from our pre-built plans or create a custom one to fit your needs.

The end result? A clear picture of what’s working, what’s not, and how to fix it. We’ll give you actionable tips you can actually use, and our team of SEO ninjas can even help you implement them if you want (it’s totally optional).

Technical SEO audit

Is a technical glitch stopping your website from showing up in search engines? Our SEO audit can help!

We’ll thoroughly examine your website’s technical health to identify and fix issues that might be hurting your search rankings. Our audit includes a deep dive into:

  • Essential files like robots.txt and sitemap
  • Server responses (HTTP headers)
  • Error pages (404s)
  • Website speed

Our in-house development team can then swiftly address these problems. This will get your website on the right track to appearing in search results on Google, Bing, and other search engines.

On-page SEO audit

Our on-page SEO audit acts as your website’s launchpad for search engine success. We’ll meticulously examine your content for common pitfalls that hinder visibility, such as:

  • Missing title tags and meta descriptions: These elements are crucial for grabbing searcher attention and providing context.
  • Duplicate content: Search engines can penalize sites with repetitive content.
  • Thin content: Content lacking depth or value might not resonate with visitors or search engines.
  • Keyword stuffing: Unnatural keyword usage can hurt your ranking and user experience.

But we don’t just stop at identifying problems. Right Symbol equips you with actionable recommendations to address each issue and optimize your website for search engines.

Off-page SEO audit

Is your website reaching its full potential in search rankings? Our comprehensive SEO audit includes an in-depth off-page analysis, giving you a clear picture of your current strategy and how it compares to your top competitors.

This analysis delves into critical areas like:

  • Backlink Quality: We assess the trustworthiness and authority of websites linking to yours. High-quality backlinks from relevant sites are like gold in the SEO world.
  • Backlink Profile: We go beyond just the number of backlinks and analyze anchor text distribution, placement within the content, and thematic relevance to your niche.
  • Actionable Insights: Forget generic advice. We provide a customized strategy tailored to your business, outlining how to attract valuable links from trustworthy sources within your industry.

Ready to take action? Our team of off-page SEO specialists is here to help you implement this strategy and unlock new avenues for growth.

SEO report

After a thorough examination of your website, your assigned account manager will deliver a customized plan outlining actionable steps to address SEO shortcomings across your entire site. You’ll have the flexibility to tackle these improvements yourself or partner with our team of experts at Right Symbol to get the job done.

Here’s a breakdown of some potential areas we might focus on, but it’s not an exhaustive list:

  • Redundant content: We’ll identify and address any duplicate content that can confuse search engines and hinder your website’s ranking potential.
  • Broken and malfunctioning links: We’ll ensure all your links function correctly, providing a smooth user experience and avoiding search engine penalties.
  • Inconsistent title tags: We’ll create clear and concise title tags for each page, accurately reflecting the content and improving search engine visibility.
  • Repetitive meta descriptions: We’ll craft unique and compelling meta descriptions for each page, enticing users to click through from search results.
  • Website copy optimization: We’ll refine your website’s written content for clarity, readability, and optimal keyword usage.
  • Valid HTML code: We’ll ensure your website’s code adheres to best practices, promoting smooth operation and search engine crawlability.
  • Device and resolution responsiveness: We’ll verify your website displays flawlessly across various devices and screen sizes, providing a seamless user experience for everyone.
  • Website loading speed: We’ll analyze and optimize your website’s loading speed, ensuring a fast and positive user experience.
  • Website traffic insights: We’ll delve into your website’s analytics to understand user behavior and identify areas for improvement.
  • Error page management: We’ll ensure your error pages are informative and user-friendly, preventing frustration for visitors who encounter them.

These are just a few examples of the many aspects Right Symbol addresses within our SEO audit package. Each of these factors plays a crucial role in attracting search engine crawlers and, ultimately, driving more qualified traffic to your website.

Audit implementation

Take Control of Your SEO Success

We offer two options to address your SEO needs:

  • Do it Yourself (DIY) Approach: For businesses with in-house development resources, our SEO audit equips your team with the knowledge and tools to tackle the identified SEO issues themselves. We’ll provide ongoing support and training to ensure your team can confidently implement the recommended improvements.

  • Partner with Right Symbol’s Experts: Let our full-service SEO team handle the heavy lifting. Our team of specialists, including SEOs, developers, and copywriters, will work together to implement the SEO recommendations. This comprehensive approach allows you to focus on your core business while we take care of optimizing your website for search engines and driving more qualified traffic.

SEO strategy

Search engine optimization (SEO) isn’t a magic bullet. It’s a long-term strategy that can fuel significant business growth. Companies have used SEO to expand their reach, tap into new markets, and boost local economies.

That’s where Right Symbol’s SEO audit comes in. We go beyond identifying issues – we provide a customized SEO roadmap. This plan considers:

  • Your Business: We tailor the strategy to your unique company and offerings.
  • Your Market: We understand your competitive landscape and target audience.
  • Your Goals: Whether it’s brand awareness, lead generation, or increased sales, we align SEO with your objectives.
  • Your Existing SEO: We build upon your current efforts for maximum impact.

The result? An action plan designed to propel your business forward. In fact, our customized SEO strategies have helped clients generate over $1 million in revenue in the past five years.

What do our SEO services include?

Whether you’re looking to fill gaps or find a turn-key solution, our customizable search engine optimization services can help. Learn more about our custom plans for capturing organic search traffic and turning it into revenue.

Technical SEO audit

Technical SEO audit

Is a technical glitch stopping your website from showing up in search engines? Our SEO audit can help!

We’ll thoroughly examine your website’s technical health to identify and fix issues that might be hurting your search rankings. Our audit includes a deep dive into:

  • Essential files like robots.txt and sitemap
  • Server responses (HTTP headers)
  • Error pages (404s)
  • Website speed

Our in-house development team can then swiftly address these problems. This will get your website on the right track to appearing in search results on Google, Bing, and other search engines.

On-page SEO audit

On-page SEO audit

Our on-page SEO audit acts as your website’s launchpad for search engine success. We’ll meticulously examine your content for common pitfalls that hinder visibility, such as:

  • Missing title tags and meta descriptions: These elements are crucial for grabbing searcher attention and providing context.
  • Duplicate content: Search engines can penalize sites with repetitive content.
  • Thin content: Content lacking depth or value might not resonate with visitors or search engines.
  • Keyword stuffing: Unnatural keyword usage can hurt your ranking and user experience.

But we don’t just stop at identifying problems. Right Symbol equips you with actionable recommendations to address each issue and optimize your website for search engines.

Off-page SEO audit

Off-page SEO audit

Is your website reaching its full potential in search rankings? Our comprehensive SEO audit includes an in-depth off-page analysis, giving you a clear picture of your current strategy and how it compares to your top competitors.

This analysis delves into critical areas like:

  • Backlink Quality: We assess the trustworthiness and authority of websites linking to yours. High-quality backlinks from relevant sites are like gold in the SEO world.
  • Backlink Profile: We go beyond just the number of backlinks and analyze anchor text distribution, placement within the content, and thematic relevance to your niche.
  • Actionable Insights: Forget generic advice. We provide a customized strategy tailored to your business, outlining how to attract valuable links from trustworthy sources within your industry.

Ready to take action? Our team of off-page SEO specialists is here to help you implement this strategy and unlock new avenues for growth.

SEO report

SEO report

After a thorough examination of your website, your assigned account manager will deliver a customized plan outlining actionable steps to address SEO shortcomings across your entire site. You’ll have the flexibility to tackle these improvements yourself or partner with our team of experts at Right Symbol to get the job done.

Here’s a breakdown of some potential areas we might focus on, but it’s not an exhaustive list:

  • Redundant content: We’ll identify and address any duplicate content that can confuse search engines and hinder your website’s ranking potential.
  • Broken and malfunctioning links: We’ll ensure all your links function correctly, providing a smooth user experience and avoiding search engine penalties.
  • Inconsistent title tags: We’ll create clear and concise title tags for each page, accurately reflecting the content and improving search engine visibility.
  • Repetitive meta descriptions: We’ll craft unique and compelling meta descriptions for each page, enticing users to click through from search results.
  • Website copy optimization: We’ll refine your website’s written content for clarity, readability, and optimal keyword usage.
  • Valid HTML code: We’ll ensure your website’s code adheres to best practices, promoting smooth operation and search engine crawlability.
  • Device and resolution responsiveness: We’ll verify your website displays flawlessly across various devices and screen sizes, providing a seamless user experience for everyone.
  • Website loading speed: We’ll analyze and optimize your website’s loading speed, ensuring a fast and positive user experience.
  • Website traffic insights: We’ll delve into your website’s analytics to understand user behavior and identify areas for improvement.
  • Error page management: We’ll ensure your error pages are informative and user-friendly, preventing frustration for visitors who encounter them.

These are just a few examples of the many aspects Right Symbol addresses within our SEO audit package. Each of these factors plays a crucial role in attracting search engine crawlers and, ultimately, driving more qualified traffic to your website.

Audit implementation

Audit implementation

Take Control of Your SEO Success

We offer two options to address your SEO needs:

  • Do it Yourself (DIY) Approach: For businesses with in-house development resources, our SEO audit equips your team with the knowledge and tools to tackle the identified SEO issues themselves. We’ll provide ongoing support and training to ensure your team can confidently implement the recommended improvements.

  • Partner with Right Symbol’s Experts: Let our full-service SEO team handle the heavy lifting. Our team of specialists, including SEOs, developers, and copywriters, will work together to implement the SEO recommendations. This comprehensive approach allows you to focus on your core business while we take care of optimizing your website for search engines and driving more qualified traffic.

On-page local SEO

Tracking & reporting

Tracking & reporting

Measuring on your return on investment (ROI) — which we’ll report on regularly — has never been easier with Labrika, which lets you:

  • Measure ROI at multiple levels, including channel, listing, phone number, and URL
  • Make data-driven decisions about which channels and strategies to invest in
  • Automate data sharing between marketing and sales teams
  • And more!

What is Labrika?
Labrika is one of the rising tools on the block that provides SEO audits, content optimization suggestions, site rankings, and white-label reports.

 

First-party data activation

First-party data activation

Accelerate local search’s ROI with first-party data activation. With our local search services, plus, collecting, storing, and activating your first-party data (think website visits, newsletter subscribers, past and current clients, and more) is easy.

Here are just a few of the ways you can use first-party data:

  • Launch targeted remarketing campaigns
  • Personalize website visits
  • Track buyer journeys
  • Send tailored outreach emails
  • And more

And More!

And more!

Learn more about what our local SEO solutions include below:

  • 1+ billion data points for optimizing your local SEO strategy (and accelerating its ROI)
  • 50+ specialists for meeting your local SEO needs, from content creation to listing management
  • 360° ROI tracking for measuring local search’s impact across a buyer’s journey
  • 10+ years of experience in navigating market changes and adapting to local SEO updates

Need a quote for your SEO audit?
Get a preview of our SEO audit service plans

Many SEO providers offer a one-size-fits-all approach. But at our company, we believe in customized strategies. We don’t rely on generic tactics. Instead, we build SEO plans specifically tailored to your business, industry, and goals. This targeted approach has helped our clients achieve significant results.
See how we can customize a plan for you.

CUSTOM LOCAL SEO PLANS

Starting at

$8,600 / month

INCLUDED IN ALL PLANS:

How we determine pricing?

Discuss your business goals

Let's discuss your company's ambitions, both immediate and long-term. This ensures our SEO audit directly supports your strategic direction.

Analyze your market

We'll delve into your competitive landscape, including business and search rivals. This intel helps us craft the most effective SEO strategy.

Review your strategic objectives

Are you prioritizing content creation or launching a new product line? We'll design an SEO plan that seamlessly integrates with your key objectives.

Need a quote for your SEO audit?
Get a preview of our SEO audit service plans

Many SEO providers offer a one-size-fits-all approach. But at our company, we believe in customized strategies. We don’t rely on generic tactics. Instead, we build SEO plans specifically tailored to your business, industry, and goals. This targeted approach has helped our clients achieve significant results.
See how we can customize a plan for you.

CUSTOM SEO AUDIT PLANS

Starting at

$8600/ month

How we determine pricing?

Discuss your business goals

Let's discuss your company's ambitions, both immediate and long-term. This ensures our SEO audit directly supports your strategic direction.

Analyze your market

We'll delve into your competitive landscape, including business and search rivals. This intel helps us craft the most effective SEO strategy.

Review your strategic objectives

Are you prioritizing content creation or launching a new product line? We'll design an SEO plan that seamlessly integrates with your key objectives.

INCLUDED IN ALL PLANS:

Struggling with SEO?

Right Symbol Has the Answers

Right Symbol is your one-stop shop for comprehensive SEO audits.
We streamline the process, eliminate the need for juggling multiple agencies, and deliver clear results.

Effortless SEO Solutions

Our SEO audits cover on-page, off-page, and technical aspects. You’ll receive a user-friendly report outlining all findings, with the option to have us tackle identified issues.

Boost Your ROI

Right Symbol’s exclusive software stack, powered by machine learning, AI, and vast data analysis, has demonstrably increased our clients’ marketing ROI by an average of 20%.

Turn SEO into a revenue driver

We prioritize recommendations based on potential impact, allowing you to capture leads and sales from search traffic faster. Our proven strategies have helped clients generate over $1 million in revenue within the last five years.

Access experts on-demand

Benefit from Right Symbol’s 10+ years of experience encompassing not just SEO, but also digital marketing, customer service, and project management. This ensures a seamless and professional experience for your team.

We Think Different

Disruptive Marketing Ideas To Accelerate The Businesses

My website isn’t getting enough traffic

We’re unable to hit our SQL and revenue goals

My website isn’t generating enough leads

My CPL from digital ad campaigns is too high

Trusted by over 500 of the world’s leading companies

Is Your Website Invisible Online?
Fix It with an SEO Audit

An SEO audit can boost your website’s visibility and attract more visitors.

The on-page factors affecting your SEO

Many businesses invest in stunning websites, only to be disappointed by low visitor numbers. They wonder, “What’s wrong? My site is attractive and informative!” The truth is, search engines prioritize more than just visual appeal. To be discoverable online, your website needs strong Search Engine Optimization (SEO).

Often, the culprit behind low rankings is content-related. This could be a lack of substantial content on individual pages (thin content), titles and meta descriptions that are missing, poorly written, or all too similar across pages, or even multiple URLs that point to the same content (duplicate content).

Right Symbol’s SEO auditing services can pinpoint these on-page roadblocks and suggest the necessary adjustments. Addressing these on-page factors can lead to significant and immediate improvements in your search engine rankings.

The off-page factors affecting your SEO

Beyond optimizing your website itself (on-page SEO), there’s another critical aspect that impacts your search engine ranking: off-page SEO. In fact, off-page factors can make up a significant portion of search engine algorithms, making them essential for achieving high organic search positions.

Unlike on-page SEO elements you can directly control, off-page SEO focuses on how the wider web perceives your site. One of the major off-page factors is backlinks – links from other websites pointing to yours. The number of backlinks you have, the text used to anchor the links (anchor text), and the reputation of the sites linking to you all influence your search ranking.

Since off-page factors aren’t readily visible to the average visitor and can be complex to analyze manually, seeking professional help can be beneficial. By leveraging SEO tools and expertise, specialists can identify these off-page factors and develop a strategy to build your online reputation and strengthen your web presence.

The server files affecting your SEO

Several files on your web server significantly impact search engine optimization (SEO). These files control how search engines crawl and index your website’s content. Optimizing them for proper functionality can give your website a ranking boost.

.htaccess

This file acts like a rulebook for your website. It dictates how users and search engines navigate your pages. You can use it to set up redirects, create custom error messages, and control access to specific areas.

robots.txt

Think of this file as a guide for search engine crawlers. It tells them which folders on your website they can access and which ones they should avoid. This is useful for excluding irrelevant folders or those with dead-end content like PDFs.

Sitemap

This file acts like a map for search engines. It provides a list of all your website’s pages with links and brief descriptions. It also helps prioritize your pages, letting search engines know which ones are most important.

Additional server configuration factors

Other server configurations like HTTP headers, error pages, and page loading speed also play a role in SEO. By optimizing these factors, you can ensure a smooth experience for both search engines and visitors, ultimately improving your website’s traffic.

Is Your Website Invisible Online?
Fix It with an SEO Audit

An SEO audit can boost your website’s visibility and attract more visitors.

The on-page factors affecting your SEO

Many businesses invest in stunning websites, only to be disappointed by low visitor numbers. They wonder, “What’s wrong? My site is attractive and informative!” The truth is, search engines prioritize more than just visual appeal. To be discoverable online, your website needs strong Search Engine Optimization (SEO).

Often, the culprit behind low rankings is content-related. This could be a lack of substantial content on individual pages (thin content), titles and meta descriptions that are missing, poorly written, or all too similar across pages, or even multiple URLs that point to the same content (duplicate content).

Right Symbol’s SEO auditing services can pinpoint these on-page roadblocks and suggest the necessary adjustments. Addressing these on-page factors can lead to significant and immediate improvements in your search engine rankings.

The off-page factors affecting your SEO

Beyond optimizing your website itself (on-page SEO), there’s another critical aspect that impacts your search engine ranking: off-page SEO. In fact, off-page factors can make up a significant portion of search engine algorithms, making them essential for achieving high organic search positions.

Unlike on-page SEO elements you can directly control, off-page SEO focuses on how the wider web perceives your site. One of the major off-page factors is backlinks – links from other websites pointing to yours. The number of backlinks you have, the text used to anchor the links (anchor text), and the reputation of the sites linking to you all influence your search ranking.

Since off-page factors aren’t readily visible to the average visitor and can be complex to analyze manually, seeking professional help can be beneficial. By leveraging SEO tools and expertise, specialists can identify these off-page factors and develop a strategy to build your online reputation and strengthen your web presence.

The server files affecting your SEO

Several files on your web server significantly impact search engine optimization (SEO). These files control how search engines crawl and index your website’s content. Optimizing them for proper functionality can give your website a ranking boost.

.htaccess

This file acts like a rulebook for your website. It dictates how users and search engines navigate your pages. You can use it to set up redirects, create custom error messages, and control access to specific areas.

robots.txt

Think of this file as a guide for search engine crawlers. It tells them which folders on your website they can access and which ones they should avoid. This is useful for excluding irrelevant folders or those with dead-end content like PDFs.

Sitemap

This file acts like a map for search engines. It provides a list of all your website’s pages with links and brief descriptions. It also helps prioritize your pages, letting search engines know which ones are most important.

Additional server configuration factors

Other server configurations like HTTP headers, error pages, and page loading speed also play a role in SEO. By optimizing these factors, you can ensure a smooth experience for both search engines and visitors, ultimately improving your website’s traffic.

FAQs about SEO audit services

SEO audit services are professional services that evaluate your site’s SEO, which includes your technical, off-page, and on-page SEO, and provide recommendations for improving your website’s SEO. In some instances, SEO audit services (like those from Right Symbol) will include implementing these recommendations.

The cost of an SEO audit service depends on several factors, including your website’s size. On average, SEO audit services cost $650 to $14,000 per audit.

Investing in an SEO audit package helps your business:

  • Troubleshoot lost or stagnate rankings
  • Pinpoint issues undermining SEO efforts
  • Get solutions for how to grow traffic
  • And more

As your website SEO services provider, our goal is simple: Make SEO a revenue driver for your company. That’s why our SEO audit services investigate all possible factors, from title tags to page speed.

So, let’s get answers about your site’s SEO. Learn what your site needs to start meeting your traffic and revenue goals by contacting our seasoned team of strategists today!

Our SEO audit service takes 45 days.

During this time, Right Symbol thoroughly analyzes and assesses your website with our SEO audit services to determine the best strategy for you moving forward and provide advice on what to change so that your site performs better in organic search rankings.

Afterward, we’ll show you our SEO audit report, so you can see areas of potential improvement in detail.

How do I get started with SEO audit services?

More revenue is waiting. Are you ready?

Contact us online today — or give us a call at +1 (347) 486-6388 — to find and fix the SEO issues preventing your site from capturing more traffic and revenue from search engines like Google and Bing.

Don’t forget, we provide SEO services to clients in Charlotte, SEO campaigns to Cleveland clients, and just about everywhere in between!

View all deliverables in our local SEO Audits

Features
Market Leader

Reports Provided:

Pages reviewed

Up to 70 pages

Audit implementation training/support

Up to 2.5 hours

Complete audit report upon completion

Future site strategy (One sheet)

Competitive scorecard (Analysis of up to 3 competitors)

Backlink report

Keyword research (Up to 50 terms)

SEO Checker reporting on all pages

External link acquisition strategy

Additional $500

In-Depth Link Audit [Optional]

Additional $1,200

Analysis Checklist:

301 redirects

Broken links

Canonicalization

Code to text ratio

Crawl errors – complete list

Geo-location

Google Webmaster tools parameter exclusions

Google Webmaster tools preferred domain

HTML/CSS code review

HTTP status codes – home page

HTTP status codes – sitewide

Image optimization

Internal link structure

Page content

Remote use of .js & CSS

Robots.txt configuration

Shared IP addresses

Site compression configuration

Site load time – average

Site load time – home page

Sitemap.xml configuration

Sitemap.xml index rate

Static/dynamic URL configuration

Title tag optimization

Analytics program configuration

Duplicate content

Home page content

Information architecture

Link profile

Site theme and content

Spam/malware

Top keyword rankings

Top keyword traffic

Website conversion

Website wrapper

Post audit client implementation review (1 hour)

500+ SMEs behind campaign driving results

Duration

45 days

Cost:

$8,600

Need more information? Call Us:

Market Leader

Reports Provided:

Pages reviewed

Up to 70 pages

Audit implementation training/support

Up to 2.5 hours

Complete audit report upon completion

Future site strategy (One sheet)

Competitive scorecard (Analysis of up to 3 competitors)

Backlink report

Keyword research (Up to 50 terms)

SEO Checker reporting on all pages

External link acquisition strategy

Additional $500

In-Depth Link Audit [Optional]

Additional $1,200

Analysis Checklist:

301 redirects

Broken links

Canonicalization

Code to text ratio

Crawl errors – complete list

Geo-location

Google Webmaster tools parameter exclusions

Google Webmaster tools preferred domain

HTML/CSS code review

HTTP status codes – home page

HTTP status codes – sitewide

Image optimization

Internal link structure

Page content

Remote use of .js & CSS

Robots.txt configuration

Shared IP addresses

Site compression configuration

Site load time – average

Site load time – home page

Sitemap.xml configuration

Sitemap.xml index rate

Static/dynamic URL configuration

Title tag optimization

Analytics program configuration

Duplicate content

Home page content

Information architecture

Link profile

Site theme and content

Spam/malware

Top keyword rankings

Top keyword traffic

Website conversion

Website wrapper

Post audit client implementation review (1 hour)

500+ SMEs behind campaign driving results

Duration

45 days

Cost:

$8,600

Need more information? Call Us:

Testimonials

What Our Client’s Say

“ Analytical mind and great skills ”

I had the pleasure of working with Right Symbol. Their broad product knowledge, analytical mind, and great people skills make them a well-rounded digital transformer. Having them as a part of any team will make the work more enjoyable and efficient.

“ I personally learned a lot with team ”

I had the opportunity to work with Right Symbol on a regular basis on our project, and it has always been a pleasure. I personally learned a lot about digital strategies while working with them. I wish the team the best of luck for future ventures. Stay in touch, and we will keep growing!

" Result-driven strategies "

I recommend Right Symbol for your digital marketing needs. Their excellent attitude towards the product and their result-driven strategies make them different. They are creative, passionate, and result-oriented. I am looking forward to working with them again in the future.