Programmatic Advertising Services
Data-Driven Programmatic Advertising Management
Programmatic advertising from Right Symbol automates the process, freeing you up to focus on other areas of your business. Plus, it delivers impressive results – we’re talking up to a 70% increase in ad viewability.
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Explore Custom Reporting Plans
LITE PLAN
$600
/month
PRO PLAN
$975
/month
or 15% of ad spend, whichever is higher
ENTERPRISE PLAN
12% of ad spend
/month
Plus $250 / mo. platform fee
- $100 – $5,000/month ad spend (paid to networks)
- 2,000 keywords
- Google PPC Network
- Campaign development, strategy, copywriting, testing
INITIAL OPTIMIZATION: $1,200
- $5,000 – $30,000/month ad spend (paid to networks)
- 10,000 keywords
- 3rd party audience targeting, account-based retargeting, CRM pipeline retargeting
- 1 Funnels landing page template (includes setup)
INITIAL OPTIMIZATION: $2,250
- $30,001+/monthly ad spend (paid to networks)
- 10,000 keywords
- 4 lite display ad creative sets
- 15-second CTV commercial
INITIAL OPTIMIZATION: $5,800
Explore Custom Reporting Plans
LITE PLAN
$600
/month
- $100 – $5,000/month ad spend (paid to networks)
- 2,000 keywords
- Google PPC Network
- Campaign development, strategy, copywriting, testing
INITIAL OPTIMIZATION: $1,200
PREMIUM MONTHLY REPORTING
$975
/month
- $5,000 – $30,000/month ad spend (paid to networks)
- 10,000 keywords
- 3rd party audience targeting, account-based retargeting, CRM pipeline retargeting
- 1 Funnels landing page template (includes setup)
INITIAL OPTIMIZATION: $2,250
PLATINUM MONTHLY REPORTING
12% of ad spend
/month
- $30,001+/monthly ad spend (paid to networks)
- 10,000 keywords
- 4 lite display ad creative sets
- 15-second CTV commercial
INITIAL OPTIMIZATION: $5,800
Hassle-Free Programmatic Advertising: Grow Your Business
Right Symbol’s programmatic advertising simplifies online ad management, saving you time and money while generating more leads and conversions.
Our expert team uses cutting-edge technology to target the perfect audience for your brand, maximizing your return on investment.
Ready to take your marketing to the next level?
- Learn More: Discover how programmatic advertising works and how it can benefit your business.
- Explore Plans & Pricing: Find the programmatic advertising solution that fits your needs and budget.
- Contact Us: Speak with a strategist from our team and unlock the potential of programmatic advertising for your business.
Let Right Symbol’s programmatic advertising expertise help you achieve your marketing goals and boost your yearly revenue.
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Disruptive Marketing Ideas To Accelerate The Businesses
My website isn’t getting enough traffic
We’re unable to hit our SQL and revenue goals
My website isn’t generating enough leads
My CPL from digital ad campaigns is too high
Programmatic Advertising Solutions: Tailored for Your Needs
Right Symbol recognizes that businesses have diverse goals and financial constraints. That’s why we offer a range of programmatic advertising service packages to perfectly match your budget and objectives. Let’s explore the details of our programmatic advertising service plans:
Features
LITE
Pro
Most Popular
Enterprise
Investment
Ad Spend Limit
$100 – $5,000/month ad spend (paid to networks)
$5,000 – $30,000/month ad spend (paid to networks)
$30,001+/monthly ad spend (paid to networks)
Initial Optimization
$1,200 (First Month’s Management including Campaign Restructure)
$2,250 (First Month’s Management, including Campaign Restructure, Creative Development)
$5,800 (First Month’s Management, including Campaign Restructure, Creative Development)
Progressive monthly management cost:
$600
$975 or 15% of spend, whichever is higher
12% of ad spend +$250/mo. platform fee
Included Networks
Google PPC Network
Google Local Services Ads
Bing PPC Networks
Google Text Ad Remarketing & Banner Remarketing (if banner ads are included, provided by the client, or creative banner design is paid for)
Google customer match & audience match
Google Shopping Management
AdTech Programmatic Advertising powered by Right Symbol
– 3rd Party Audience Targeting
– Account-Based Retargeting
– CRM Pipeline Retargeting
Management Deliverables
500+ SMEs behind campaign driving results
Initial campaign development & strategy
Advanced keyword research and selection
2,000 Keywords
10,000 Keywords
10,000 Keywords
Industry analysis
Ad campaign copywriting
Ad copy performance testing
Ongoing keyword development and tweaking
Dynamic keyword insertion into ads
Google analytics integration & goal tracking
Strategic bid management
PPC account settings monitoring (Ex. Geotargeting)
Campaigns will be managed through client’s SEM accounts for (client will retain Admin/owner access of all campaigns created)
Up to two personal consultations per month
Monitoring clicks, conversions and click fraud activity
Setup and management of rule based bidding
International PPC campaign management (Addtl. fees may apply)
Creative Deliverables
Setup of 1 Funnels Landing Page template
Lite Display Ad Creative
Up to 3 sets included
Up to 4 sets included
Lite: 15 Second CTV Commercial / Video Ad
N/A
Up to 1 video included
Up to 1 video included
Audio Commercial – Coming Soon!
N/A
1-3 Fuel Assets or Bring Your Own
1-3 Fuel Assets or Bring Your Own
International Campaigns (SEM Only) – Each additional language monthly management cost:
$275
$275
Performance Reporting
Monthly performance & analysis reporting
Website conversion analysis reporting
Omni-channel customer journey tracking and reporting
Federated Ad CLID Pool for tracking calls to specific paid ad campaign
Shared pool (Up to 25 concurrent Paid Advertising visitors)
Shared pool (Up to 50 concurrent Paid Advertising visitors)
Integrations: Conversion Based Smart Bidding
Integrations: Lookalike + Custom Audiences
Add Ons
Dedicated Federated Ad CLID Pool of 25 dedicated numbers and 25 concurrent visitors
$100 per month
$100 per month
$100 per month
Dedicated Federated Ad CLID Pool of 100 dedicated numbers and 100 concurrent visitors
$400 per month
$400 per month
$400 per month
Premium Display Ad Creative
$900 per set
$900 per set
$900 per set
15 Sec Premium CTV Commercial Creative
$600 per video file
$600 per video file
$600 per video file
30 Sec Premium CTV Commercial Creative
$900 per video file
$900 per video file
$900 per video file
Additional Sets of Lite Display Ad Creative
$300 per set
$300 per set
$300 per set
Additional Sets of Lite CTV Commercials
$300 per video file
$300 per video file
$300 per video file
Weekly Data Calls: Review campaign changes every 7 days
$600 per month
$600 per month
$600 per month
LITE
Investment
Ad Spend Limit
$100 – $5,000/month ad spend (paid to networks)
Initial Optimization
$2,250 (First Month’s Management, including Campaign Restructure, Creative Development)
Progressive monthly management cost:
$600
Included Networks
Google PPC Network
Management Deliverables
500+ SMEs behind campaign driving results
Initial campaign development & strategy
Advanced keyword research and selection
2,000 Keywords
Industry analysis
Ad campaign copywriting
Ad copy performance testing
Ongoing keyword development and tweaking
Dynamic keyword insertion into ads
Google analytics integration & goal tracking
Strategic bid management
PPC account settings monitoring (Ex. Geotargeting)
Campaigns will be managed through client’s SEM accounts for (client will retain Admin/owner access of all campaigns created)
Up to two personal consultations per month
Monitoring clicks, conversions and click fraud activity
Setup and management of rule based bidding
Creative Deliverables
Lite: 15 Second CTV Commercial / Video Ad
N/A
Audio Commercial – Coming Soon!
N/A
Performance Reporting
Monthly performance & analysis reporting
Omni-channel customer journey tracking and reporting
Add Ons
Dedicated Federated Ad CLID Pool of 25 dedicated numbers and 25 concurrent visitors
$100 per month
Dedicated Federated Ad CLID Pool of 100 dedicated numbers and 100 concurrent visitors
$400 per month
Premium Display Ad Creative
$900 per set
15 Sec Premium CTV Commercial Creative
$600 per video file
30 Sec Premium CTV Commercial Creative
$900 per video file
Additional Sets of Lite Display Ad Creative
$300 per set
Additional Sets of Lite CTV Commercials
$300 per video file
Weekly Data Calls: Review campaign changes every 7 days
$600 per month
Translation Services:
Website conversion analysis implementation
Social Media PPC Advertising
Landing page performance testing
PRO
Investment
Ad Spend Limit
$5,000 – $30,000/month ad spend (paid to networks)
Initial Optimization
$2,250 (First Month’s Management, including Campaign Restructure, Creative Development)
Progressive monthly management cost:
$975 or 15% of spend, whichever is higher
Included Networks
Google PPC Network
Google Local Services Ads
Bing PPC Networks
Google Text Ad Remarketing & Banner Remarketing (if banner ads are included, provided by the client, or creative banner design is paid for)
Google customer match & audience match
Google Shopping Management
AdTech Programmatic Advertising powered by Right Symbol
– 3rd Party Audience Targeting
– Account-Based Retargeting
– CRM Pipeline Retargeting
Management Deliverables
500+ SMEs behind campaign driving results
Initial campaign development & strategy
Advanced keyword research and selection
10,000 Keywords
Industry analysis
Ad campaign copywriting
Ad copy performance testing
Ongoing keyword development and tweaking
Dynamic keyword insertion into ads
Google analytics integration & goal tracking
Strategic bid management
PPC account settings monitoring (Ex. Geotargeting)
Campaigns will be managed through client’s SEM accounts for (client will retain Admin/owner access of all campaigns created)
Up to two personal consultations per month
Monitoring clicks, conversions and click fraud activity
Setup and management of rule based bidding
International PPC campaign management (Addtl. fees may apply)
Creative Deliverables
Setup of 1 Funnels Landing Page template
Lite Display Ad Creative
Up to 3 sets included
Lite: 15 Second CTV Commercial / Video Ad
Up to 1 video included
Audio Commercial – Coming Soon!
1-3 Fuel Assets or Bring Your Own
International Campaigns (SEM Only) – Each additional language monthly management cost:
$275
Performance Reporting
Monthly performance & analysis reporting
Website conversion analysis reporting
Omni-channel customer journey tracking and reporting
Federated Ad CLID Pool for tracking calls to specific paid ad campaign
Shared pool (Up to 25 concurrent Paid Advertising visitors)
Integrations: Conversion Based Smart Bidding
Integrations: Lookalike + Custom Audiences
Add Ons
Dedicated Federated Ad CLID Pool of 25 dedicated numbers and 25 concurrent visitors
$100 per month
Dedicated Federated Ad CLID Pool of 100 dedicated numbers and 100 concurrent visitors
$400 per month
Premium Display Ad Creative
$900 per set
15 Sec Premium CTV Commercial Creative
$600 per video file
30 Sec Premium CTV Commercial Creative
$900 per video file
Additional Sets of Lite Display Ad Creative
$300 per set
Additional Sets of Lite CTV Commercials
$300 per video file
Weekly Data Calls: Review campaign changes every 7 days
$600 per month
Translation Services:
By Quote
Website conversion analysis implementation
By Quote
Social Media PPC Advertising
Landing page performance testing
ENTERPRISE
Investment
Ad Spend Limit
$30,001+/monthly ad spend (paid to networks)
Initial Optimization
$5,800 (First Month’s Management, including Campaign Restructure, Creative Development)
Progressive monthly management cost:
12% of ad spend +$250/mo. platform fee
Included Networks
Google PPC Network
Google Local Services Ads
Bing PPC Networks
Google Text Ad Remarketing & Banner Remarketing (if banner ads are included, provided by the client, or creative banner design is paid for)
Google customer match & audience match
Google Shopping Management
AdTech Programmatic Advertising powered by Right Symbol
– 3rd Party Audience Targeting
– Account-Based Retargeting
– CRM Pipeline Retargeting
Management Deliverables
500+ SMEs behind campaign driving results
Initial campaign development & strategy
Advanced keyword research and selection
10,000 Keywords
Industry analysis
Ad campaign copywriting
Ad copy performance testing
Ongoing keyword development and tweaking
Dynamic keyword insertion into ads
Google analytics integration & goal tracking
Strategic bid management
PPC account settings monitoring (Ex. Geotargeting)
Campaigns will be managed through client’s SEM accounts for (client will retain Admin/owner access of all campaigns created)
Up to two personal consultations per month
Monitoring clicks, conversions and click fraud activity
Setup and management of rule based bidding
International PPC campaign management (Addtl. fees may apply)
Creative Deliverables
Setup of 1 Funnels Landing Page template
Lite Display Ad Creative
Up to 4 sets included
Lite: 15 Second CTV Commercial / Video Ad
Up to 1 video included
Audio Commercial – Coming Soon!
1-3 Fuel Assets or Bring Your Own
International Campaigns (SEM Only) – Each additional language monthly management cost:
$275
Performance Reporting
Monthly performance & analysis reporting
Website conversion analysis reporting
Omni-channel customer journey tracking and reporting
Federated Ad CLID Pool for tracking calls to specific paid ad campaign
Shared pool (Up to 50 concurrent Paid Advertising visitors)
Integrations: Conversion Based Smart Bidding
Integrations: Lookalike + Custom Audiences
Add Ons
Dedicated Federated Ad CLID Pool of 25 dedicated numbers and 25 concurrent visitors
$100 per month
Dedicated Federated Ad CLID Pool of 100 dedicated numbers and 100 concurrent visitors
$400 per month
Premium Display Ad Creative
$900 per set
15 Sec Premium CTV Commercial Creative
$600 per video file
30 Sec Premium CTV Commercial Creative
$900 per video file
Additional Sets of Lite Display Ad Creative
$300 per set
Additional Sets of Lite CTV Commercials
$300 per video file
Weekly Data Calls: Review campaign changes every 7 days
$600 per month
Translation Services:
By Quote
Website conversion analysis implementation
By Quote
Social Media PPC Advertising
By Quote
Landing page performance testing
By Quote
Contact Us
Need more information? Call Us:
Trusted by over 500 of the world’s leading companies
Table of Contents
- Our Programmatic Advertising Services Include:
- What is Programmatic Advertising?
- How Do Right Symbol Programmatic Advertising Services Work?
- Where Will My Programmatic Ads Be Placed?
- Benefits of Programmatic Ad Services
- Programmatic Ads vs. Traditional Pay-per-click (PPC) Advertising
- FAQs About Programmatic Advertising Services
- Get Started with Programmatic Advertising Services from Right Symbol
Our programmatic advertising services include:
Campaign development and strategy
Right Symbol recognizes that every business has unique goals. That’s why our online advertising specialists collaborate with you to craft a tailored ad campaign that aligns with your budget and aspirations.
Custom ad targeting
Don’t waste time and budget on irrelevant viewers. Our ad services put your message directly in front of those who matter most, using precise targeting options like:
- Demographics: Age, gender, location, and more.
- Interests: Tailor your ads to hobbies, passions, and online behavior.
- Buying Habits: Reach people actively considering similar products or services.
- Tech Savvy: Target by device, carrier, and browsing habits.
Go beyond basic demographics with our premium plans:
- Decision-Maker Match: Target specific titles, industries, and company sizes.
- Company Targeting: Reach specific businesses or their locations.
Our advanced targeting ensures your ads reach the right people at the right time. This translates to:
- Cost Savings: Eliminate wasted ad spend on unqualified viewers.
- Increased Engagement: Personalized experiences resonate better with potential customers.
- Improved Conversions: Get more qualified leads and boost your bottom line.
Creation of ad creative
We craft compelling ad creatives that not only reach your target audience but also resonate with them. From eye-catching visuals to strategic formats, our design team creates ads that spark interest and lead to conversions.
Google Analytics integration and goal tracking
By integrating Google Analytics, we gain a deep understanding of your programmatic ad performance. This real-time data shows us what resonates with your audience, allowing for constant optimization and fine-tuning to maximize your campaign’s impact.
Remarketing strategy and implementation
At Right Symbol, you’re not just buying ad space, you’re gaining a team of paid advertising specialists. Your dedicated account manager will become a true partner, working tirelessly to achieve optimal results for your business. Plus, all plans include up to two personalized consultations a month, ensuring your strategy remains on point.
Industry-leading expertise
When you choose Right Symbol as your programmatic advertising partner, you’ll receive access to a team of paid ad experts. You’ll be paired with an account manager, dedicated to driving the best possible results for your business — and all our plans include up to two personal consultations per month.
Strategic ad testing
We offer advanced multivariate testing to optimize your landing pages and ecommerce checkout flows. This goes beyond basic A/B testing, allowing you to pinpoint the most effective combinations of elements that drive conversions.
Contact us to learn more and unlock the full potential of your campaigns.
What is programmatic advertising?
Programmatic advertising takes the manual work out of online advertising. It leverages artificial intelligence (AI) and real-time bidding (RTB) to streamline the process, buying ad impressions based on your target audience rather than specific placements.
This shift in focus allows you to reach highly relevant users, maximizing your chances of generating qualified leads, conversions, and ultimately, revenue. Before exploring the specifics, let’s break down the key technologies behind programmatic advertising.
Programmatic ad technology
Programmatic advertising relies on a powerful ecosystem of technologies to automate the process and deliver targeted ads in real-time. Here’s a breakdown of the key players:
- Demand-side platforms (DSPs): Act as your buying headquarters. You set your targeting criteria and budget, and the DSP identifies relevant ad inventory across exchanges like Google Ad Manager.
- Supply-side platforms (SSPs): Connect publishers with advertisers. When a user visits a website, the SSP gathers information about them and sends it out to interested DSPs.
- Data Management Platforms (DMPs): (Optional) Provide a deeper well of user data for even more precise targeting.
These technologies, along with AI, allow programmatic advertising to automate the ad buying process and deliver relevant ads — all in milliseconds.
Step-by-step programmatic ad process
Now that you understand the key technologies, let’s see how programmatic advertising works in action. Imagine this:
- Website Triggers Auction: A user visits a website that uses programmatic ads. This triggers an automated auction for the available ad space.
- Publisher Offers Inventory: The website owner’s SSP sends details about the ad space (size, location) to interested advertisers.
- User Profile Analyzed: The SSP gathers anonymized data about the user’s browsing habits and interests (with their consent).
- Targeting Match on DSP: Your DSP receives this data and checks if the user aligns with your target audience you defined earlier.
- Real-Time Bidding Frenzy: If there’s a match, your DSP enters an auction with other advertisers, all vying for the user’s attention. This happens in milliseconds!
- Highest Bid Wins: The SSP awards the auction to the highest bidder, and the corresponding ad is displayed to the user.
Remember, this entire process is invisible to the website visitor. It’s a lightning-fast exchange that ensures relevant ads reach the right people at the right time. Feeling unsure about navigating programmatic advertising? Right Symbol can be your guide and help you achieve optimal campaign results.
How do Right Symbol programmatic advertising services work?
Ready to harness the power of programmatic advertising? Here’s how Right Symbol gets you there:
- Goal Setting: We start by understanding your business objectives. Whether it’s boosting sales or brand awareness, we tailor a strategy to achieve your desired outcome.
- Audience Targeting: Our experts craft a detailed profile of your ideal customer. This includes demographics, interests, online behavior, and even the devices they use.
- Precision Ad Delivery: Leveraging programmatic platforms, we target your ideal audience across relevant websites, apps, and online channels. Real-time data ensures your ads appear when your target audience is most receptive.
- Automated Bidding & Optimization: We manage the bidding process, securing valuable ad space at competitive rates. Throughout the campaign, we continuously optimize your strategy for maximum impact.
- Performance Tracking & Reporting: We provide transparent reporting that tracks key metrics like conversions and sales. This allows you to see the tangible results of your programmatic advertising investment.
Our advanced contextual brand safety technology ensures your ads appear alongside relevant content, reaching genuine audiences. This helps drive qualified traffic to your site and maximizes conversions from your programmatic ad campaigns by eliminating wasted inventory and ad spend.
Where will my programmatic ads be placed?
- Google Display Network 360
- Video Display 360
- Dataxu
- StackAdapt
- Adswizz
- Zeta
- Shopify
- Pandora
- Amazon Display
- Digital TV (Hulu, etc.)
- And more!
In addition, we offer contextual brand safety technology through Peer39, so you can rest assured your ads are driving real, qualified traffic to your site. This advanced tech prevents wasted inventory and ad spending, allowing you to maximize leads and conversions from your programmatic ads.
Benefits of programmatic ad services
Traditional pay-per-click (PPC) advertising offers some targeting capabilities, but programmatic advertising takes it to the next level. With programmatic ads, you have more precise control over who sees your message.
1. Greater ad control helps you reach qualified leads
While traditional pay-per-click (PPC) ads offer targeting options, programmatic ads go a step further to give you more control over your ads and target audience.
Imagine connecting with highly qualified leads, the ideal customers you’ve been aiming for. Programmatic advertising makes this a reality. It uses sophisticated technology to pinpoint your target audience based on various factors.
This could include demographics like age, location, and interests. You can also reach people based on their online behavior, such as the websites they visit or the time of day they’re most active. This laser focus ensures your ads are seen by the most relevant potential customers, maximizing your return on investment.
2. Extra precision saves money and drives growth
Programmatic advertising’s pinpoint accuracy eliminates wasted ad spend. You won’t be paying to reach people who have no interest in what you offer. This translates directly to your bottom line.
But the benefits go beyond just saving money. By reaching the right audience with the right message, you’ll generate more qualified leads and drive significant growth for your business. It’s a win-win: you spend less and achieve more.
3. Streamlined ad buying saves you time
Programmatic advertising takes the time-consuming task of manual ad bidding off your plate. It uses real-time automation to efficiently secure the best ad placements for your budget.
This frees you up to focus on what you do best – running your business. But that’s not all. Our team of experts will continuously monitor your campaigns, analyzing data to identify opportunities for improvement. This ensures your ads are constantly optimized to generate maximum conversions and revenue.
Programmatic ads vs. traditional pay-per-click (PPC) advertising
While both programmatic and traditional methods fall under the umbrella of paid advertising, they differ significantly in their approach. The key distinction lies in what you’re buying:
Focus: Traditional PPC prioritizes securing specific ad placements on websites or search engines. Programmatic advertising, on the other hand, concentrates on reaching a predefined target audience across various platforms.
Bidding: Traditional PPC often relies on a singular bidding system. Programmatic offers more flexibility with real-time bidding, allowing you to set minimum prices (floor price) with specific partners. Additionally, programmatic enables fixed cost-per-thousand-impressions (CPM) deals for direct buys.
Management: Traditional PPC campaigns require meticulous setup and constant monitoring to optimize spending. A single mistake in bids can lead to wasted resources. Programmatic advertising streamlines this process with automated bidding and daily budget caps, ensuring efficient use of your budget.
Measurement: Traditional PPC metrics often emphasize click-through rate (CTR), which affects quality score and ultimately ad costs. Generally, a higher CTR translates to lower cost per click. However, with programmatic ads, a high CTR might indicate fraudulent clicks. Instead, programmatic advertising prioritizes metrics like viewability, gauging how many people actually saw your ad.
Techniques like automated bidding and daily spending caps can help you stretch your budget further and achieve optimal campaign results.
Shifting Focus in Metrics: Traditional PPC campaigns prioritize click-through rate (CTR) as it directly impacts quality score and ultimately ad cost. Generally, a higher CTR translates to a lower cost per click
However, in programmatic advertising, a high CTR might signal fraudulent activity. Instead, programmatic ads place greater emphasis on viewability, which measures the actual percentage of people who saw your ads.
FAQs about programmatic advertising services
This FAQ section offers insights into how programmatic advertising services can benefit your business.
What are programmatic advertising services?
Programmatic advertising services take the manual work out of online ad campaigns. These services encompass the entire process, from crafting targeted ads to managing and tracking their performance. By leveraging demographic and location data, programmatic advertising lets you reach the right audience at the right time.
How much do programmatic advertising services cost?
The cost of programmatic advertising services varies depending on your budget, the agency you choose, and your industry. Generally, businesses invest between $1,250 and $10,000 per month on online advertising strategies like programmatic advertising.
Get started with programmatic advertising services from Right Symbol
Imagine highly targeted ads delivered through a streamlined process. That’s the power of programmatic advertising.
Our results-oriented approach has helped clients generate over $1 million in revenue in the past five years. Let us help you maximize conversions and boost your bottom line.
Contact us online or call us at +1 (347) 486-6388 to speak with a strategist and explore how programmatic advertising can transform your marketing efforts.
Table of Contents
- Our Programmatic Advertising Services Include:
- What is Programmatic Advertising?
- How Do Right Symbol Programmatic Advertising Services Work?
- Where Will My Programmatic Ads Be Placed?
- Benefits of Programmatic Ad Services
- Programmatic Ads vs. Traditional Pay-per-click (PPC) Advertising
- FAQs About Programmatic Advertising Services
- Get Started with Programmatic Advertising Services from Right Symbol
Our programmatic advertising services include:
Campaign development and strategy
Right Symbol recognizes that every business has unique goals. That’s why our online advertising specialists collaborate with you to craft a tailored ad campaign that aligns with your budget and aspirations.
Custom ad targeting
Don’t waste time and budget on irrelevant viewers. Our ad services put your message directly in front of those who matter most, using precise targeting options like:
- Demographics: Age, gender, location, and more.
- Interests: Tailor your ads to hobbies, passions, and online behavior.
- Buying Habits: Reach people actively considering similar products or services.
- Tech Savvy: Target by device, carrier, and browsing habits.
Go beyond basic demographics with our premium plans:
- Decision-Maker Match: Target specific titles, industries, and company sizes.
- Company Targeting: Reach specific businesses or their locations.
Our advanced targeting ensures your ads reach the right people at the right time. This translates to:
- Cost Savings: Eliminate wasted ad spend on unqualified viewers.
- Increased Engagement: Personalized experiences resonate better with potential customers.
- Improved Conversions: Get more qualified leads and boost your bottom line.
Creation of ad creative
We craft compelling ad creatives that not only reach your target audience but also resonate with them. From eye-catching visuals to strategic formats, our design team creates ads that spark interest and lead to conversions.
Google Analytics integration and goal tracking
By integrating Google Analytics, we gain a deep understanding of your programmatic ad performance. This real-time data shows us what resonates with your audience, allowing for constant optimization and fine-tuning to maximize your campaign’s impact.
Remarketing strategy and implementation
At Right Symbol, you’re not just buying ad space, you’re gaining a team of paid advertising specialists. Your dedicated account manager will become a true partner, working tirelessly to achieve optimal results for your business. Plus, all plans include up to two personalized consultations a month, ensuring your strategy remains on point.
Industry-leading expertise
When you choose Right Symbol as your programmatic advertising partner, you’ll receive access to a team of paid ad experts. You’ll be paired with an account manager, dedicated to driving the best possible results for your business — and all our plans include up to two personal consultations per month.
Strategic ad testing
We offer advanced multivariate testing to optimize your landing pages and ecommerce checkout flows. This goes beyond basic A/B testing, allowing you to pinpoint the most effective combinations of elements that drive conversions.
Contact us to learn more and unlock the full potential of your campaigns.
What is programmatic advertising?
Programmatic advertising takes the manual work out of online advertising. It leverages artificial intelligence (AI) and real-time bidding (RTB) to streamline the process, buying ad impressions based on your target audience rather than specific placements.
This shift in focus allows you to reach highly relevant users, maximizing your chances of generating qualified leads, conversions, and ultimately, revenue. Before exploring the specifics, let’s break down the key technologies behind programmatic advertising.
Programmatic ad technology
Programmatic advertising relies on a powerful ecosystem of technologies to automate the process and deliver targeted ads in real-time. Here’s a breakdown of the key players:
- Demand-side platforms (DSPs): Act as your buying headquarters. You set your targeting criteria and budget, and the DSP identifies relevant ad inventory across exchanges like Google Ad Manager.
- Supply-side platforms (SSPs): Connect publishers with advertisers. When a user visits a website, the SSP gathers information about them and sends it out to interested DSPs.
- Data Management Platforms (DMPs): (Optional) Provide a deeper well of user data for even more precise targeting.
These technologies, along with AI, allow programmatic advertising to automate the ad buying process and deliver relevant ads — all in milliseconds.
Step-by-step programmatic ad process
Now that you understand the key technologies, let’s see how programmatic advertising works in action. Imagine this:
- Website Triggers Auction: A user visits a website that uses programmatic ads. This triggers an automated auction for the available ad space.
- Publisher Offers Inventory: The website owner’s SSP sends details about the ad space (size, location) to interested advertisers.
- User Profile Analyzed: The SSP gathers anonymized data about the user’s browsing habits and interests (with their consent).
- Targeting Match on DSP: Your DSP receives this data and checks if the user aligns with your target audience you defined earlier.
- Real-Time Bidding Frenzy: If there’s a match, your DSP enters an auction with other advertisers, all vying for the user’s attention. This happens in milliseconds!
- Highest Bid Wins: The SSP awards the auction to the highest bidder, and the corresponding ad is displayed to the user.
Remember, this entire process is invisible to the website visitor. It’s a lightning-fast exchange that ensures relevant ads reach the right people at the right time. Feeling unsure about navigating programmatic advertising? Right Symbol can be your guide and help you achieve optimal campaign results.
How do Right Symbol programmatic advertising services work?
Ready to harness the power of programmatic advertising? Here’s how Right Symbol gets you there:
- Goal Setting: We start by understanding your business objectives. Whether it’s boosting sales or brand awareness, we tailor a strategy to achieve your desired outcome.
- Audience Targeting: Our experts craft a detailed profile of your ideal customer. This includes demographics, interests, online behavior, and even the devices they use.
- Precision Ad Delivery: Leveraging programmatic platforms, we target your ideal audience across relevant websites, apps, and online channels. Real-time data ensures your ads appear when your target audience is most receptive.
- Automated Bidding & Optimization: We manage the bidding process, securing valuable ad space at competitive rates. Throughout the campaign, we continuously optimize your strategy for maximum impact.
- Performance Tracking & Reporting: We provide transparent reporting that tracks key metrics like conversions and sales. This allows you to see the tangible results of your programmatic advertising investment.
Our advanced contextual brand safety technology ensures your ads appear alongside relevant content, reaching genuine audiences. This helps drive qualified traffic to your site and maximizes conversions from your programmatic ad campaigns by eliminating wasted inventory and ad spend.
Where will my programmatic ads be placed?
- Google Display Network 360
- Video Display 360
- Dataxu
- StackAdapt
- Adswizz
- Zeta
- Shopify
- Pandora
- Amazon Display
- Digital TV (Hulu, etc.)
- And more!
In addition, we offer contextual brand safety technology through Peer39, so you can rest assured your ads are driving real, qualified traffic to your site. This advanced tech prevents wasted inventory and ad spending, allowing you to maximize leads and conversions from your programmatic ads.
Benefits of programmatic ad services
Traditional pay-per-click (PPC) advertising offers some targeting capabilities, but programmatic advertising takes it to the next level. With programmatic ads, you have more precise control over who sees your message.
1. Greater ad control helps you reach qualified leads
While traditional pay-per-click (PPC) ads offer targeting options, programmatic ads go a step further to give you more control over your ads and target audience.
Imagine connecting with highly qualified leads, the ideal customers you’ve been aiming for. Programmatic advertising makes this a reality. It uses sophisticated technology to pinpoint your target audience based on various factors.
This could include demographics like age, location, and interests. You can also reach people based on their online behavior, such as the websites they visit or the time of day they’re most active. This laser focus ensures your ads are seen by the most relevant potential customers, maximizing your return on investment.
2. Extra precision saves money and drives growth
Programmatic advertising’s pinpoint accuracy eliminates wasted ad spend. You won’t be paying to reach people who have no interest in what you offer. This translates directly to your bottom line.
But the benefits go beyond just saving money. By reaching the right audience with the right message, you’ll generate more qualified leads and drive significant growth for your business. It’s a win-win: you spend less and achieve more.
3. Streamlined ad buying saves you time
Programmatic advertising takes the time-consuming task of manual ad bidding off your plate. It uses real-time automation to efficiently secure the best ad placements for your budget.
This frees you up to focus on what you do best – running your business. But that’s not all. Our team of experts will continuously monitor your campaigns, analyzing data to identify opportunities for improvement. This ensures your ads are constantly optimized to generate maximum conversions and revenue.
Programmatic ads vs. traditional pay-per-click (PPC) advertising
While both programmatic and traditional methods fall under the umbrella of paid advertising, they differ significantly in their approach. The key distinction lies in what you’re buying:
Focus: Traditional PPC prioritizes securing specific ad placements on websites or search engines. Programmatic advertising, on the other hand, concentrates on reaching a predefined target audience across various platforms.
Bidding: Traditional PPC often relies on a singular bidding system. Programmatic offers more flexibility with real-time bidding, allowing you to set minimum prices (floor price) with specific partners. Additionally, programmatic enables fixed cost-per-thousand-impressions (CPM) deals for direct buys.
Management: Traditional PPC campaigns require meticulous setup and constant monitoring to optimize spending. A single mistake in bids can lead to wasted resources. Programmatic advertising streamlines this process with automated bidding and daily budget caps, ensuring efficient use of your budget.
Measurement: Traditional PPC metrics often emphasize click-through rate (CTR), which affects quality score and ultimately ad costs. Generally, a higher CTR translates to lower cost per click. However, with programmatic ads, a high CTR might indicate fraudulent clicks. Instead, programmatic advertising prioritizes metrics like viewability, gauging how many people actually saw your ad.
Techniques like automated bidding and daily spending caps can help you stretch your budget further and achieve optimal campaign results.
Shifting Focus in Metrics: Traditional PPC campaigns prioritize click-through rate (CTR) as it directly impacts quality score and ultimately ad cost. Generally, a higher CTR translates to a lower cost per click
However, in programmatic advertising, a high CTR might signal fraudulent activity. Instead, programmatic ads place greater emphasis on viewability, which measures the actual percentage of people who saw your ads.
FAQs about programmatic advertising services
This FAQ section offers insights into how programmatic advertising services can benefit your business.
What are programmatic advertising services?
Programmatic advertising services take the manual work out of online ad campaigns. These services encompass the entire process, from crafting targeted ads to managing and tracking their performance. By leveraging demographic and location data, programmatic advertising lets you reach the right audience at the right time.
How much do programmatic advertising services cost?
The cost of programmatic advertising services varies depending on your budget, the agency you choose, and your industry. Generally, businesses invest between $1,250 and $10,000 per month on online advertising strategies like programmatic advertising.
Get started with programmatic advertising services from Right Symbol
Imagine highly targeted ads delivered through a streamlined process. That’s the power of programmatic advertising.
Our results-oriented approach has helped clients generate over $1 million in revenue in the past five years. Let us help you maximize conversions and boost your bottom line.
Contact us online or call us at +1 (347) 486-6388 to speak with a strategist and explore how programmatic advertising can transform your marketing efforts.
Testimonials
What Our Client’s Say
“ Analytical mind and great skills ”
I had the pleasure of working with Right Symbol. Their broad product knowledge, analytical mind, and great people skills make them a well-rounded digital transformer. Having them as a part of any team will make the work more enjoyable and efficient.
- (4.7 Out of 5)
“ I personally learned a lot with team ”
I had the opportunity to work with Right Symbol on a regular basis on our project, and it has always been a pleasure. I personally learned a lot about digital strategies while working with them. I wish the team the best of luck for future ventures. Stay in touch, and we will keep growing!
- (4.9 Out of 5)
" Result-driven strategies "
I recommend Right Symbol for your digital marketing needs. Their excellent attitude towards the product and their result-driven strategies make them different. They are creative, passionate, and result-oriented. I am looking forward to working with them again in the future.
- (4.3 Out of 5)