PPC Pricing
The Cost of PPC Advertising in 2024
Pay-per-click (PPC) advertising offers a powerful way to reach your target audience, but how much does it cost? The truth is, PPC pricing varies depending on several factors unique to your business. This article will explore what influences PPC costs and give you a general idea of what to expect.
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Professional PPC services pricing
Curious about how much Right Symbol PPC services cost? Browse our prices below, or keep reading to learn more about how much PPC costs.
LITE PLAN
$600
/month
PRO PLAN
975
/month
or 15% of ad spend, whichever is higher
ENTERPRISE PLAN
12% of ad spend
/month
Plus $250 / mo. platform fee
- $100 – $5,000/month ad spend (paid to networks)
- 2,000 keywords
- Google PPC Network
- Campaign development, strategy, copywriting, testing
INITIAL OPTIMIZATION: $1,200
- $5,000 – $30,000/month ad spend (paid to networks)
- 10,000 keywords
- AdTech: 3rd party audience targeting, account-based retargeting, CRM pipeline retargeting
- 1 Funnels landing page template (includes setup)
INITIAL OPTIMIZATION: $2,250
- $30,001+/monthly ad spend (paid to networks)
- 10,000 keywords
- Display ad creative sets
- 15-second CTV commercial
INITIAL OPTIMIZATION: $5,800
Explore Custom Reporting Plans
LITE PLAN
$600
/month
- $100 – $5,000/month ad spend (paid to networks)
- 2,000 keywords
- Google PPC Network
- Campaign development, strategy, copywriting, testing
INITIAL OPTIMIZATION: $1,200
PRO PLAN
$975
/month
or 15% of ad spend, whichever is higher
- $5,000 – $30,000/month ad spend (paid to networks)
- 10,000 keywords
- AdTech: 3rd party audience targeting, account-based retargeting, CRM pipeline retargeting
- 1 Funnels landing page template (includes setup)
INITIAL OPTIMIZATION: $2,250
ENTERPRISE PLAN
12% of ad spend
/month
Plus $250 / mo. platform fee
- $30,001+/monthly ad spend (paid to networks)
- 10,000 keywords
- Display ad creative sets
- 15-second CTV commercial
INITIAL OPTIMIZATION: $5,800
Table of Contents
- How much does PPC cost?
- How much does by PPC cost by company size?
- How much should I pay for PPC?
- PPC pricing: Google Ads
- How does PPC pricing work on Google Ads?
- What determines PPC costs on Google Ads?
- How is my Google Ads budget spent?
- How can I lower my PPC costs on Google Ads?
- PPC pricing: Microsoft Advertising
- PPC pricing: Retargeting
- What do PPC management services include?
How much does PPC cost?
The cost of PPC advertising can vary greatly depending on several factors specific to your business. These factors include:
- Company size: Larger companies tend to have bigger budgets for PPC campaigns.
- Industry: Competitive industries typically have higher PPC costs due to more competition for ad space.
- Campaign strategy: Complex campaigns with targeted keywords will likely cost more than simpler ones.
- Advertising network: Different platforms like Google Ads and Bing Ads may have varying costs.
Understanding PPC Costs
There are two main ways to look at PPC costs:
- Overall PPC Management: This includes everything from the ad spend itself to the tools and services used to manage the campaign. This cost can range widely, from a few hundred dollars to millions per month for large enterprises.
- Individual Cost Metrics: These are specific costs associated with different aspects of a PPC campaign:
- Cost-per-Click (CPC): The average amount you pay each time someone clicks on your ad. (Average: $2.59 per click)
- Cost-per-Thousand Impressions (CPM): The amount you pay for every 1,000 times your ad is shown. (Average: $3.12 per 1,000 impressions)
- Remarketing Costs: The cost associated with targeting users who have previously interacted with your website or app. (Average: $0.66 – $1.23 per click)
How much does by PPC cost by company size?
The size of your company plays a big role in determining how much you’ll spend on PPC advertising. Generally, marketing budgets are proportional to a business’s revenue. For instance, many companies allocate 7-10% of their income to marketing efforts.
Here’s a breakdown of average PPC management costs based on company size:
Company Size
Average PPC management cost
Startup
$300 – $1000+ / mo.
Small business
$1000 – $10,000+ / mo.
Mid-sized business
$10,000 – $500,000+ / mo.
Enterprise
$500,000 – $100,000,000+ / mo.
Important Note: These figures are averages, not a one-size-fits-all solution. The actual cost for your business will depend on several factors, including:
- Industry: Competitive industries typically have higher PPC costs.
- Campaign Goals: Are you aiming for brand awareness or direct conversions? This can impact pricing.
- Return on Investment (ROI) of Other Marketing Strategies: If SEO or other channels are delivering strong results, you might allocate less to PPC.
Remember, these are just starting points. It’s crucial to consider your specific needs and goals when crafting your PPC budget.
How much should I pay for PPC?
PPC costs can feel like a magic trick – disappearing before your eyes! But the truth is, there’s no one-size-fits-all answer. Here’s what truly determines your PPC price tag:
- Company Size: Bigger companies often have larger budgets, allowing for more PPC investment.
- Industry: Competitive landscapes drive up PPC costs. Think legal services vs. dog walking!
- PPC Strategy: Targeting high-intent keywords will cost more than broader terms.
- PPC Budget: How much are you comfortable spending overall?
- PPC Goals: Generating leads requires a different approach (and cost) than brand awareness.
The average business spending on PPC isn’t a golden rule. Consider your unique situation. If other marketing channels are bringing in traffic and sales, you might need less PPC firepower.
By evaluating your budget, goals, and industry, you can determine the PPC sweet spot that delivers the most bang for your buck.
PPC pricing: Google Ads
Google Ads, a leading platform for PPC marketing, offers advertising on various networks. The cost-per-click (CPC) can vary depending on the network you choose.
- Google Search Network: When your ads appear on search results pages, you can expect an average CPC between $1 and $2. This is because competition for search terms can be high.
- Google Display Network: Advertising on websites and apps within the Display Network generally comes with a lower CPC, typically under $1. This reflects the broader reach and potentially less targeted nature of display advertising.
By understanding these average CPC ranges for different Google Ads networks, you can make informed decisions about your PPC budget and campaign goals.
How does PPC pricing work on Google Ads?
In Google Ads, you select keywords that prompt your ads to appear. You then set a maximum amount you’re willing to pay each time someone clicks your ad (your max bid).
If your bid is amongst the highest for a particular keyword or phrase, your ad will be displayed in prominent positions on search results, with a label indicating it’s a sponsored ad.
A key advantage of Google Ads is that you only incur costs when users click your ads. This means you avoid spending money on people who aren’t interested in what you offer.
The cost per click (CPC) can vary depending on your industry. Highly competitive fields like legal or rehab services might see CPCs exceeding $30-$40, while less competitive industries might pay just a few cents per click.
Since PPC targets users already searching for terms related to your business, it helps you reach qualified leads – people more likely to convert into customers.
Here’s a crucial factor to consider: along with your max bid, Google also uses your quality score (QS) to determine ad placement. Your quality score is essentially a rating based on how relevant your ad is to the triggering keyword, its click-through rate (CTR), and the quality of the landing page users see after clicking your ad.
Simply put, your Ad Rank is calculated by multiplying your maximum CPC bid by your ad’s QS. For instance, if your maximum bid for a keyword is $2 and your ad has a QS of 10, your Ad Rank would be 20.
In an ad auction, the advertiser with the highest Ad Rank gets the most prominent ad spot.
It’s also worth noting that you can potentially spend less while still securing a top position if your ad has a high QS. Google uses a formula to determine your actual cost per click: (Ad Rank of the ad below yours) divided by (Your QS) plus one cent.
Following this example, you might end up paying around 40 cents less per click compared to your maximum bid.
What determines PPC costs on Google Ads?
Running a Google Ads campaign involves strategic bidding to get your ads shown for relevant searches. The cost per click (CPC) you pay can vary depending on several factors, some within your control and others not.
Within your control:
- Max Bid: This is the highest amount you’re willing to pay for a click on your ad. By strategically setting your max bid, you can influence your PPC costs.
- Ad Quality: Google rewards relevant and well-written ads with a higher Quality Score. A good Quality Score can lead to lower CPCs.
Outside your control:
- Competitor Bids: The competition for your chosen keywords will affect CPC. If many advertisers are bidding on the same terms, the cost per click will likely be higher.
- Industry: Certain industries, like legal and finance, are inherently more competitive, driving up CPCs.
- Keywords: Broader search terms with higher search volume typically have a higher CPC compared to more specific, long-tail keywords.
Average Costs and Top Spenders:
While there’s no one-size-fits-all answer, advertisers on the Google Search Network typically see an average CPC between $1 and $2. However, this can vary greatly depending on the factors mentioned above.
In terms of overall spend, industries like finance and insurance are known to be top spenders on PPC advertising. Retail giants like Amazon are also major players.
For a deeper dive:
Explore additional resources (not included here) to see specific examples of expensive PPC keywords and gain further insights into this dynamic area of online marketing.
How is my Google Ads budget spent?
PPC advertising offers great control over your budget, but optimizing it requires understanding how Google Ads spends your money.
Campaign Budgets: Each campaign in Google Ads has its own budget settings, allowing you to prioritize spending. Campaigns for your most profitable products or services might deserve a larger budget compared to brand awareness initiatives.
Daily Budget Allocation: You can distribute your monthly budget across campaigns by setting daily spending limits. Higher priority campaigns can receive a larger share of your daily budget.
Cost Per Click (CPC) and Daily Budget: If you set a maximum bid of $0.50 per click and aim for 500 daily clicks, your daily budget would be around $250. Remember, you’ll never pay more than your maximum bid, and with a good quality score, you might even pay less.
Budget Flexibility: While you set daily budgets, Google Ads aims to spend your budget evenly throughout the month. There might be slight daily fluctuations, but you’ll never exceed your daily spending limit (usually twice your average daily budget) or your monthly limit (typically 30.4 times your average daily budget).
Optimizing Spend with Targeting: Google Ads allows you to target specific times, locations, and devices to maximize the impact of your budget.
- Time Targeting: A restaurant closing at 9 pm might set higher bids for specific evening hours, focusing budget on relevant times.
- Geo-Targeting: Target specific cities or regions to ensure your budget reaches the most qualified leads in your desired locations.
- Device Targeting: Allocate more budget towards mobile users if they’re valuable to your business. You can even target specific mobile devices for even more precise budgeting.
By understanding these concepts, you can effectively manage your Google Ads budget and achieve your campaign goals.
How can I lower my PPC costs on Google Ads?
Are you looking to get the most out of your Google Ads budget? Here are some key ways to lower your PPC costs and improve your campaign performance:
- Keyword Targeting: Focus on using relevant keywords with lower competition. This will help your ads reach the right audience while reducing your cost per click.
- Quality Score Optimization: Maintain a high Quality Score for your keywords. Google rewards ads with higher relevance by giving them better ad placement and lower costs.
- Ad Relevance and Landing Page Match: Ensure your ad copy clearly reflects the user’s search intent and seamlessly connects to your landing page. This improves user experience and reduces bounce rates, which can positively impact your Quality Score.
- Bid Strategies: Explore different bidding options like target CPA (cost-per-acquisition) or maximize conversions to optimize your bids for achieving your specific goals.
- Negative Keywords: Utilize negative keywords to prevent your ads from showing on irrelevant searches, saving you money on clicks that won’t convert.
- Campaign Optimization: Regularly monitor your campaign performance and make adjustments to optimize for clicks, conversions, and overall return on ad spend (ROAS).
By implementing these strategies, you can significantly lower your PPC costs and achieve better results from your Google Ads campaigns.
Consider partnering with a Google Ads expert for further optimization and campaign management.
PPC pricing: Microsoft Advertising
Microsoft Advertising (formerly Bing Ads) offers a pay-per-click (PPC) advertising platform similar to Google Ads. With PPC, you only pay when someone clicks on your ad. Generally, Microsoft Advertising boasts lower costs per click compared to Google Ads. On average, advertisers see a cost of around $1.54 per click on Microsoft Advertising.
Here’s a key benefit of using Microsoft Advertising:
- Potentially Lower Costs: Compared to Google Ads, Microsoft Advertising tends to have lower average costs per click. This can be particularly advantageous for businesses looking to stretch their advertising budget further.
Keep in Mind
- Cost Fluctuations: The exact cost per click you’ll experience can vary depending on several factors, such as your industry, target audience, and the competitiveness of your chosen keywords.
- Overall Strategy: While Microsoft Advertising can be a cost-effective option, it’s important to consider it within your broader digital marketing strategy. Consider your target audience and the platforms they use most frequently.
PPC pricing: Retargeting
Retargeting, also known as remarketing, is a powerful tool within PPC that allows you to reach out to people who have already interacted with your business in some way. This could include visiting your website, adding items to their cart, or engaging with your social media pages. Since a high percentage of website visitors leave without making a purchase, retargeting provides a valuable opportunity to remind them about your offerings and potentially convert them into customers.
Similar to traditional PPC advertising, the cost of retargeting campaigns varies depending on your industry and specific targeting criteria. On average, businesses can expect to pay between $0.66 and $1.23 per click on retargeting ads. This is generally slightly less expensive than the cost of standard PPC ads. It’s also estimated that companies allocate around 10% of their overall ad budget towards retargeting efforts.
By incorporating retargeting into your PPC strategy, you can effectively capture the attention of a pre-interested audience, leading to a potentially higher return on your advertising investment.
What do PPC management services include?
Companies can choose to partner with a PPC management firm alongside their advertising budget. These specialists leverage their experience, tools, and resources to optimize your campaigns and achieve your marketing goals. While there’s an added cost, you gain a team of experts who manage your campaigns, saving you time, boosting results, and increasing your return on investment (ROI).
What to expect from a PPC management company:
- Strategic planning and campaign development: This involves crafting a roadmap to achieve your advertising objectives.
- Competitor and industry research: Understanding your competitive landscape is crucial for success.
- Ad copywriting: Compelling ad copy is essential to grab attention and drive clicks.
- Ad and landing page design: Creating visually appealing and informative ads and landing pages is key.
- Bid management: Optimizing bids ensures you get the most out of your advertising budget.
- Campaign performance testing: Testing different strategies and approaches helps identify what works best.
- Use of PPC management software: Specialized software streamlines campaign management and provides valuable insights.
- Performance tracking and reporting: Regular measurement and reporting allow you to monitor progress and make adjustments.
Pricing for PPC management services:
PPC management companies may charge a flat fee or a percentage of your ad spend. The cost can vary depending on several factors:
- The specific company you choose
- The services included in your chosen package
- The size and budget of your campaigns
- The number of advertising platforms you use
- The type of ads you run
If you’re interested in learning more about the cost of working with PPC experts, consider contacting a relevant agency for more details.
Table of Contents
- How much does PPC cost?
- How much does by PPC cost by company size?
- How much should I pay for PPC?
- PPC pricing: Google Ads
- How does PPC pricing work on Google Ads?
- What determines PPC costs on Google Ads?
- How is my Google Ads budget spent?
- How can I lower my PPC costs on Google Ads?
- PPC pricing: Microsoft Advertising
- PPC pricing: Retargeting
- What do PPC management services include?
How much does PPC cost?
The cost of PPC advertising can vary greatly depending on several factors specific to your business. These factors include:
- Company size: Larger companies tend to have bigger budgets for PPC campaigns.
- Industry: Competitive industries typically have higher PPC costs due to more competition for ad space.
- Campaign strategy: Complex campaigns with targeted keywords will likely cost more than simpler ones.
- Advertising network: Different platforms like Google Ads and Bing Ads may have varying costs.
Understanding PPC Costs
There are two main ways to look at PPC costs:
- Overall PPC Management: This includes everything from the ad spend itself to the tools and services used to manage the campaign. This cost can range widely, from a few hundred dollars to millions per month for large enterprises.
- Individual Cost Metrics: These are specific costs associated with different aspects of a PPC campaign:
- Cost-per-Click (CPC): The average amount you pay each time someone clicks on your ad. (Average: $2.59 per click)
- Cost-per-Thousand Impressions (CPM): The amount you pay for every 1,000 times your ad is shown. (Average: $3.12 per 1,000 impressions)
- Remarketing Costs: The cost associated with targeting users who have previously interacted with your website or app. (Average: $0.66 – $1.23 per click)
How much does by PPC cost by company size?
The size of your company plays a big role in determining how much you’ll spend on PPC advertising. Generally, marketing budgets are proportional to a business’s revenue. For instance, many companies allocate 7-10% of their income to marketing efforts.
Here’s a breakdown of average PPC management costs based on company size:
Company Size
Average PPC management cost
Startup
$300 – $1000+ / mo.
Small business
$1000 – $10,000+ / mo.
Mid-sized business
$10,000 – $500,000+ / mo.
Enterprise
$500,000 – $100,000,000+ / mo.
Important Note: These figures are averages, not a one-size-fits-all solution. The actual cost for your business will depend on several factors, including:
- Industry: Competitive industries typically have higher PPC costs.
- Campaign Goals: Are you aiming for brand awareness or direct conversions? This can impact pricing.
- Return on Investment (ROI) of Other Marketing Strategies: If SEO or other channels are delivering strong results, you might allocate less to PPC.
Remember, these are just starting points. It’s crucial to consider your specific needs and goals when crafting your PPC budget.
How much should I pay for PPC?
PPC costs can feel like a magic trick – disappearing before your eyes! But the truth is, there’s no one-size-fits-all answer. Here’s what truly determines your PPC price tag:
- Company Size: Bigger companies often have larger budgets, allowing for more PPC investment.
- Industry: Competitive landscapes drive up PPC costs. Think legal services vs. dog walking!
- PPC Strategy: Targeting high-intent keywords will cost more than broader terms.
- PPC Budget: How much are you comfortable spending overall?
- PPC Goals: Generating leads requires a different approach (and cost) than brand awareness.
The average business spending on PPC isn’t a golden rule. Consider your unique situation. If other marketing channels are bringing in traffic and sales, you might need less PPC firepower.
By evaluating your budget, goals, and industry, you can determine the PPC sweet spot that delivers the most bang for your buck.
PPC pricing: Google Ads
Google Ads, a leading platform for PPC marketing, offers advertising on various networks. The cost-per-click (CPC) can vary depending on the network you choose.
- Google Search Network: When your ads appear on search results pages, you can expect an average CPC between $1 and $2. This is because competition for search terms can be high.
- Google Display Network: Advertising on websites and apps within the Display Network generally comes with a lower CPC, typically under $1. This reflects the broader reach and potentially less targeted nature of display advertising.
By understanding these average CPC ranges for different Google Ads networks, you can make informed decisions about your PPC budget and campaign goals.
How does PPC pricing work on Google Ads?
In Google Ads, you select keywords that prompt your ads to appear. You then set a maximum amount you’re willing to pay each time someone clicks your ad (your max bid).
If your bid is amongst the highest for a particular keyword or phrase, your ad will be displayed in prominent positions on search results, with a label indicating it’s a sponsored ad.
A key advantage of Google Ads is that you only incur costs when users click your ads. This means you avoid spending money on people who aren’t interested in what you offer.
The cost per click (CPC) can vary depending on your industry. Highly competitive fields like legal or rehab services might see CPCs exceeding $30-$40, while less competitive industries might pay just a few cents per click.
Since PPC targets users already searching for terms related to your business, it helps you reach qualified leads – people more likely to convert into customers.
Here’s a crucial factor to consider: along with your max bid, Google also uses your quality score (QS) to determine ad placement. Your quality score is essentially a rating based on how relevant your ad is to the triggering keyword, its click-through rate (CTR), and the quality of the landing page users see after clicking your ad.
Simply put, your Ad Rank is calculated by multiplying your maximum CPC bid by your ad’s QS. For instance, if your maximum bid for a keyword is $2 and your ad has a QS of 10, your Ad Rank would be 20.
In an ad auction, the advertiser with the highest Ad Rank gets the most prominent ad spot.
It’s also worth noting that you can potentially spend less while still securing a top position if your ad has a high QS. Google uses a formula to determine your actual cost per click: (Ad Rank of the ad below yours) divided by (Your QS) plus one cent.
Following this example, you might end up paying around 40 cents less per click compared to your maximum bid.
What determines PPC costs on Google Ads?
Running a Google Ads campaign involves strategic bidding to get your ads shown for relevant searches. The cost per click (CPC) you pay can vary depending on several factors, some within your control and others not.
Within your control:
- Max Bid: This is the highest amount you’re willing to pay for a click on your ad. By strategically setting your max bid, you can influence your PPC costs.
- Ad Quality: Google rewards relevant and well-written ads with a higher Quality Score. A good Quality Score can lead to lower CPCs.
Outside your control:
- Competitor Bids: The competition for your chosen keywords will affect CPC. If many advertisers are bidding on the same terms, the cost per click will likely be higher.
- Industry: Certain industries, like legal and finance, are inherently more competitive, driving up CPCs.
- Keywords: Broader search terms with higher search volume typically have a higher CPC compared to more specific, long-tail keywords.
Average Costs and Top Spenders:
While there’s no one-size-fits-all answer, advertisers on the Google Search Network typically see an average CPC between $1 and $2. However, this can vary greatly depending on the factors mentioned above.
In terms of overall spend, industries like finance and insurance are known to be top spenders on PPC advertising. Retail giants like Amazon are also major players.
For a deeper dive:
Explore additional resources (not included here) to see specific examples of expensive PPC keywords and gain further insights into this dynamic area of online marketing.
How is my Google Ads budget spent?
PPC advertising offers great control over your budget, but optimizing it requires understanding how Google Ads spends your money.
Campaign Budgets: Each campaign in Google Ads has its own budget settings, allowing you to prioritize spending. Campaigns for your most profitable products or services might deserve a larger budget compared to brand awareness initiatives.
Daily Budget Allocation: You can distribute your monthly budget across campaigns by setting daily spending limits. Higher priority campaigns can receive a larger share of your daily budget.
Cost Per Click (CPC) and Daily Budget: If you set a maximum bid of $0.50 per click and aim for 500 daily clicks, your daily budget would be around $250. Remember, you’ll never pay more than your maximum bid, and with a good quality score, you might even pay less.
Budget Flexibility: While you set daily budgets, Google Ads aims to spend your budget evenly throughout the month. There might be slight daily fluctuations, but you’ll never exceed your daily spending limit (usually twice your average daily budget) or your monthly limit (typically 30.4 times your average daily budget).
Optimizing Spend with Targeting: Google Ads allows you to target specific times, locations, and devices to maximize the impact of your budget.
- Time Targeting: A restaurant closing at 9 pm might set higher bids for specific evening hours, focusing budget on relevant times.
- Geo-Targeting: Target specific cities or regions to ensure your budget reaches the most qualified leads in your desired locations.
- Device Targeting: Allocate more budget towards mobile users if they’re valuable to your business. You can even target specific mobile devices for even more precise budgeting.
By understanding these concepts, you can effectively manage your Google Ads budget and achieve your campaign goals.
How can I lower my PPC costs on Google Ads?
Are you looking to get the most out of your Google Ads budget? Here are some key ways to lower your PPC costs and improve your campaign performance:
- Keyword Targeting: Focus on using relevant keywords with lower competition. This will help your ads reach the right audience while reducing your cost per click.
- Quality Score Optimization: Maintain a high Quality Score for your keywords. Google rewards ads with higher relevance by giving them better ad placement and lower costs.
- Ad Relevance and Landing Page Match: Ensure your ad copy clearly reflects the user’s search intent and seamlessly connects to your landing page. This improves user experience and reduces bounce rates, which can positively impact your Quality Score.
- Bid Strategies: Explore different bidding options like target CPA (cost-per-acquisition) or maximize conversions to optimize your bids for achieving your specific goals.
- Negative Keywords: Utilize negative keywords to prevent your ads from showing on irrelevant searches, saving you money on clicks that won’t convert.
- Campaign Optimization: Regularly monitor your campaign performance and make adjustments to optimize for clicks, conversions, and overall return on ad spend (ROAS).
By implementing these strategies, you can significantly lower your PPC costs and achieve better results from your Google Ads campaigns.
Consider partnering with a Google Ads expert for further optimization and campaign management.
PPC pricing: Microsoft Advertising
Microsoft Advertising (formerly Bing Ads) offers a pay-per-click (PPC) advertising platform similar to Google Ads. With PPC, you only pay when someone clicks on your ad. Generally, Microsoft Advertising boasts lower costs per click compared to Google Ads. On average, advertisers see a cost of around $1.54 per click on Microsoft Advertising.
Here’s a key benefit of using Microsoft Advertising:
- Potentially Lower Costs: Compared to Google Ads, Microsoft Advertising tends to have lower average costs per click. This can be particularly advantageous for businesses looking to stretch their advertising budget further.
Keep in Mind
- Cost Fluctuations: The exact cost per click you’ll experience can vary depending on several factors, such as your industry, target audience, and the competitiveness of your chosen keywords.
- Overall Strategy: While Microsoft Advertising can be a cost-effective option, it’s important to consider it within your broader digital marketing strategy. Consider your target audience and the platforms they use most frequently.
PPC pricing: Retargeting
Retargeting, also known as remarketing, is a powerful tool within PPC that allows you to reach out to people who have already interacted with your business in some way. This could include visiting your website, adding items to their cart, or engaging with your social media pages. Since a high percentage of website visitors leave without making a purchase, retargeting provides a valuable opportunity to remind them about your offerings and potentially convert them into customers.
Similar to traditional PPC advertising, the cost of retargeting campaigns varies depending on your industry and specific targeting criteria. On average, businesses can expect to pay between $0.66 and $1.23 per click on retargeting ads. This is generally slightly less expensive than the cost of standard PPC ads. It’s also estimated that companies allocate around 10% of their overall ad budget towards retargeting efforts.
By incorporating retargeting into your PPC strategy, you can effectively capture the attention of a pre-interested audience, leading to a potentially higher return on your advertising investment.
What do PPC management services include?
Companies can choose to partner with a PPC management firm alongside their advertising budget. These specialists leverage their experience, tools, and resources to optimize your campaigns and achieve your marketing goals. While there’s an added cost, you gain a team of experts who manage your campaigns, saving you time, boosting results, and increasing your return on investment (ROI).
What to expect from a PPC management company:
- Strategic planning and campaign development: This involves crafting a roadmap to achieve your advertising objectives.
- Competitor and industry research: Understanding your competitive landscape is crucial for success.
- Ad copywriting: Compelling ad copy is essential to grab attention and drive clicks.
- Ad and landing page design: Creating visually appealing and informative ads and landing pages is key.
- Bid management: Optimizing bids ensures you get the most out of your advertising budget.
- Campaign performance testing: Testing different strategies and approaches helps identify what works best.
- Use of PPC management software: Specialized software streamlines campaign management and provides valuable insights.
- Performance tracking and reporting: Regular measurement and reporting allow you to monitor progress and make adjustments.
Pricing for PPC management services:
PPC management companies may charge a flat fee or a percentage of your ad spend. The cost can vary depending on several factors:
- The specific company you choose
- The services included in your chosen package
- The size and budget of your campaigns
- The number of advertising platforms you use
- The type of ads you run
If you’re interested in learning more about the cost of working with PPC experts, consider contacting a relevant agency for more details.
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Features
Lite
Pro
Most Popular
Enterprise
Investment
Ad Spend Limit
$100 – $5,000/month ad spend (paid to networks)
$5,000 – $30,000/month ad spend (paid to networks)
$30,001+/monthly ad spend (paid to networks)
Initial Optimization
$1,200 (First Month’s Management including Campaign Audit)
$2,250 (First Month’s Management, including Campaign Audit, Creative Development)
$5,800 (First Month’s Management, including Campaign Audit, Creative Development)
Progressive monthly management cost:
$600
$975 or 15% of spend, whichever is higher
12% of ad spend +$250/mo. platform fee
Included Networks
Google PPC Network
Google Local Services Ads
Bing PPC Networks
Google Text Ad Remarketing & Banner Remarketing (if banner ads are included, provided by the client, or creative banner design is paid for)
Google customer match & audience match
Google Shopping Management
Management Deliverables
500+ SMEs behind campaign driving results
Initial campaign development & strategy
Advanced keyword research and selection
2,000 Keywords
10,000 Keywords
10,000 Keywords
Industry analysis
Yes
Ad campaign copywriting
Ad copy performance testing
Ongoing keyword development and tweaking
Dynamic keyword insertion into ads
Google analytics integration & goal tracking
Strategic bid management
PPC account settings monitoring (Ex. Geotargeting)
Campaigns will be managed through client’s SEM accounts for (client will retain Admin/owner access of all campaigns created)
Up to two personal consultations per month
Monitoring clicks, conversions and click fraud activity
Setup and management of rule based bidding
International PPC campaign management (Addtl. fees may apply)
Creative Deliverables
Setup of 1 Funnels Landing Page template
Display Ad Creatives (One Time)
One Time: 2 sets rapid display ads – 16 ads total (8 images per set)
One Time: Up to 3 Sets of Custom Layout Display Ads – 24 Ads Total (8 images per set)
Connected TV Commercial Ads (One Time)
N/A
One Time: 1 15-second rapid ConnectedTV ad
One Time: 1 Set of Rapid CTV Ads 15 + 30 Seconds (2 videos total)
Audio Commercial
Coming Soon
Coming Soon
International Campaigns (SEM Only) – Each additional language monthly management cost:
$275
$275
Performance Reporting
Monthly performance & analysis reporting
Website conversion analysis reporting
Omni-channel customer journey tracking and reporting
Federated Ad CLID Pool for tracking calls to specific paid ad campaign
Shared pool (Up to 25 concurrent Paid Advertising visitors)
Shared pool (Up to 50 concurrent Paid Advertising visitors)
Add Ons
Dedicated Federated Ad CLID Pool of 25 dedicated numbers and 25 concurrent visitors
$100/month
$100/month
$100/month
Dedicated Federated Ad CLID Pool of 100 dedicated numbers and 100 concurrent visitors
$400/month
$400/month
$400/month
Display Ads: Rapid CTA Layout – 4 Variation Sets for A/B Testing of 8 Sizes Each (32 Display Ads Total) & No Client Edits Included
$600/month
$600/month
$600/month
Display Ads: Rapid CTA Layout – 6 Demographic / Age Cohort Sets of 8 Display Sizes (48 Display Ads Total) & No Client Edits Included
$750/month
$750/month
$750/month
B2B Display Ads: Rapid CTA Layout – 10 Industry Ad Sets of 8 Display Sizes (80 Display Ads Total) & No Client Edits Included
$1,200/month
$1,200/month
$1,200/month
Display Ads: Custom Layout – 1 Set of 8 Sizes & Up to 2 round of client edits
$900/month
$900/month
$900/month
ConnectedTV – Rapid CTA Layout Video Ad – 15 seconds
$150/month
$150/month
$150/month
ConnectedTV – Rapid CTA Layout Video Ad – 15 seconds – 2 CTV Ad Variants for A/B Performance Testing
$300/month
$300/month
$300/month
ConnectedTV – Rapid CTA Layout Video Ad – 30 seconds
$200/month
$200/month
$200/month
ConnectedTV – Rapid CTA Layout Video Ad for 15 + 30 seconds
$300/month
$300/month
$300/month
Social Media Advertising
$975/month
$975/month
$975/month
Landing page performance testing
$1,500/month
$1,500/month
$1,500/month
LITE
Investment
Ad Spend Limit
$100 – $5,000/month ad spend (paid to networks)
Initial Optimization
$1,200 (First Month’s Management including Campaign Audit)
Progressive monthly management cost:
$600
Included Networks
Google PPC Network
Management Deliverables
500+ SMEs behind campaign driving results
Initial campaign development & strategy
Advanced keyword research and selection
2,000 Keywords
Industry analysis
Ad campaign copywriting
Ad copy performance testing
Ongoing keyword development and tweaking
Dynamic keyword insertion into ads
Google analytics integration & goal tracking
Strategic bid management
PPC account settings monitoring (Ex. Geotargeting)
Campaigns will be managed through client’s SEM accounts for (client will retain Admin/owner access of all campaigns created)
Up to two personal consultations per month
Monitoring clicks, conversions and click fraud activity
Setup and management of rule based bidding
Performance Reporting
Monthly performance & analysis reporting
Omni-channel customer journey tracking and reporting
Add Ons
Dedicated Federated Ad CLID Pool of 25 dedicated numbers and 25 concurrent visitors
$100/month
Dedicated Federated Ad CLID Pool of 100 dedicated numbers and 100 concurrent visitors
$400/month
Display Ads: Rapid CTA Layout – 4 Variation Sets for A/B Testing of 8 Sizes Each (32 Display Ads Total) & No Client Edits Included
$600/month
Display Ads: Rapid CTA Layout – 6 Demographic / Age Cohort Sets of 8 Display Sizes (48 Display Ads Total) & No Client Edits Included
$750/month
B2B Display Ads: Rapid CTA Layout – 10 Industry Ad Sets of 8 Display Sizes (80 Display Ads Total) & No Client Edits Included
$1,200/month
Display Ads: Custom Layout – 1 Set of 8 Sizes & Up to 2 round of client edits
$900/month
ConnectedTV – Rapid CTA Layout Video Ad – 15 seconds
$150/month
ConnectedTV – Rapid CTA Layout Video Ad – 15 seconds – 2 CTV Ad Variants for A/B Performance Testing
$300/month
ConnectedTV – Rapid CTA Layout Video Ad – 30 seconds
$200/month
ConnectedTV – Rapid CTA Layout Video Ad for 15 + 30 seconds
$300/month
Social Media Advertising
$975/month
Landing page performance testing
$1,500/month
Translation Services
Website conversion analysis implementation
PRO
MOST POPULAR
Investment
Ad Spend Limit
$5,000 – $30,000/month ad spend (paid to networks)
Initial Optimization
$2,250 (First Month’s Management, including Campaign Audit, Creative Development)
Progressive monthly management cost:
$975 or 15% of spend, whichever is higher
Included Networks
Google PPC Network
Google Local Services Ads
Bing PPC Networks
Google Text Ad Remarketing & Banner Remarketing (if banner ads are included, provided by the client, or creative banner design is paid for)
Google customer match & audience match
Google Shopping Management
Management Deliverables
500+ SMEs behind campaign driving results
Initial campaign development & strategy
Advanced keyword research and selection
10,000 Keywords
Industry analysis
Ad campaign copywriting
Ad copy performance testing
Ongoing keyword development and tweaking
Dynamic keyword insertion into ads
Google analytics integration & goal tracking
Strategic bid management
PPC account settings monitoring (Ex. Geotargeting)
Campaigns will be managed through client’s SEM accounts for (client will retain Admin/owner access of all campaigns created)
Up to two personal consultations per month
Monitoring clicks, conversions and click fraud activity
Setup and management of rule based bidding
International PPC campaign management (Addtl. fees may apply)
Creative Deliverables
Setup of 1 Funnels Landing Page template
Display Ad Creatives (One Time)
One Time: 2 sets rapid display ads – 16 ads total (8 images per set)
Connected TV Commercial Ads (One Time)
One Time: 1 15-second rapid ConnectedTV ad
Audio Commercial
Coming Soon
International Campaigns (SEM Only) – Each additional language monthly management cost:
$275
Performance Reporting
Monthly performance & analysis reporting
Website conversion analysis reporting
Omni-channel customer journey tracking and reporting
Federated Ad CLID Pool for tracking calls to specific paid ad campaign
Shared pool (Up to 25 concurrent Paid Advertising visitors)
Add Ons
Dedicated Federated Ad CLID Pool of 25 dedicated numbers and 25 concurrent visitors
$100/month
Dedicated Federated Ad CLID Pool of 100 dedicated numbers and 100 concurrent visitors
$400/month
Display Ads: Rapid CTA Layout – 4 Variation Sets for A/B Testing of 8 Sizes Each (32 Display Ads Total) & No Client Edits Included
$600/month
Display Ads: Rapid CTA Layout – 6 Demographic / Age Cohort Sets of 8 Display Sizes (48 Display Ads Total) & No Client Edits Included
$750/month
B2B Display Ads: Rapid CTA Layout – 10 Industry Ad Sets of 8 Display Sizes (80 Display Ads Total) & No Client Edits Included
$1,200/month
Display Ads: Custom Layout – 1 Set of 8 Sizes & Up to 2 round of client edits
$900/month
ConnectedTV – Rapid CTA Layout Video Ad – 15 seconds
$150/month
ConnectedTV – Rapid CTA Layout Video Ad – 15 seconds – 2 CTV Ad Variants for A/B Performance Testing
$300/month
ConnectedTV – Rapid CTA Layout Video Ad – 30 seconds
$200/month
ConnectedTV – Rapid CTA Layout Video Ad for 15 + 30 seconds
$300/month
Social Media Advertising
$975/month
Landing page performance testing
$1,500/month
Translation Services
Website conversion analysis implementation
ENTERPRISE
Investment
Ad Spend Limit
$30,001+/monthly ad spend (paid to networks)
Initial Optimization
$5,800 (First Month’s Management, including Campaign Audit, Creative Development)
Progressive monthly management cost:
12% of ad spend +$250/mo. platform fee
Included Networks
Google PPC Network
Google Local Services Ads
Bing PPC Networks
Google Text Ad Remarketing & Banner Remarketing (if banner ads are included, provided by the client, or creative banner design is paid for)
Google customer match & audience match
Google Shopping Management
Management Deliverables
500+ SMEs behind campaign driving results
Initial campaign development & strategy
Advanced keyword research and selection
10,000 Keywords
Industry analysis
Yes
Ad campaign copywriting
Ad copy performance testing
Ongoing keyword development and tweaking
Dynamic keyword insertion into ads
Google analytics integration & goal tracking
Strategic bid management
PPC account settings monitoring (Ex. Geotargeting)
Campaigns will be managed through client’s SEM accounts for (client will retain Admin/owner access of all campaigns created)
Up to two personal consultations per month
Monitoring clicks, conversions and click fraud activity
Setup and management of rule based bidding
International PPC campaign management (Addtl. fees may apply)
Creative Deliverables
Setup of 1 Funnels Landing Page template
Display Ad Creatives (One Time)
One Time: Up to 3 Sets of Custom Layout Display Ads – 24 Ads Total (8 images per set)
Connected TV Commercial Ads (One Time)
One Time: 1 Set of Rapid CTV Ads 15 + 30 Seconds (2 videos total)
Audio Commercial
Coming Soon
International Campaigns (SEM Only) – Each additional language monthly management cost:
$275
Performance Reporting
Monthly performance & analysis reporting
Website conversion analysis reporting
Omni-channel customer journey tracking and reporting
Federated Ad CLID Pool for tracking calls to specific paid ad campaign
Shared pool (Up to 50 concurrent Paid Advertising visitors)
Add Ons
Dedicated Federated Ad CLID Pool of 25 dedicated numbers and 25 concurrent visitors
$100/month
Dedicated Federated Ad CLID Pool of 100 dedicated numbers and 100 concurrent visitors
$400/month
Display Ads: Rapid CTA Layout – 4 Variation Sets for A/B Testing of 8 Sizes Each (32 Display Ads Total) & No Client Edits Included
$600/month
Display Ads: Rapid CTA Layout – 6 Demographic / Age Cohort Sets of 8 Display Sizes (48 Display Ads Total) & No Client Edits Included
$750/month
B2B Display Ads: Rapid CTA Layout – 10 Industry Ad Sets of 8 Display Sizes (80 Display Ads Total) & No Client Edits Included
$1,200/month
Display Ads: Custom Layout – 1 Set of 8 Sizes & Up to 2 round of client edits
$900/month
ConnectedTV – Rapid CTA Layout Video Ad – 15 seconds
$150/month
ConnectedTV – Rapid CTA Layout Video Ad – 15 seconds – 2 CTV Ad Variants for A/B Performance Testing
$300/month
ConnectedTV – Rapid CTA Layout Video Ad – 30 seconds
$200/month
ConnectedTV – Rapid CTA Layout Video Ad for 15 + 30 seconds
$300/month
Social Media Advertising
$975/month
Landing page performance testing
$1,500/month
Translation Services
Website conversion analysis implementation
Contact Us
Need more information? Call Us:
Why choose Right Symbol to optimize your PPC costs?
Right Symbol empowers your business to achieve superior return on investment (ROI) through our exceptional PPC management services. With a team exceeding 50+ PPC veterans boasting over 10 years of combined experience, we’re a powerhouse in the PPC industry. We manage a staggering $120+ million in ad spend for our clients, a testament to our proven track record.
Our team is comprised of more than 30+ Google Ads Certified professionals and numerous Microsoft Advertising specialists. This depth of knowledge ensures we stay ahead of the curve with the latest platform updates, best practices, and optimization strategies.
Our internet marketing specialists are equipped to maximize the value of your PPC budget. We meticulously analyze data to glean valuable insights that continuously refine your campaigns for optimal performance.
Right Symbol caters to your specific needs, whether you require assistance building your first campaign from the ground up or revamping existing ones. Our innovative approach ensures you receive the best possible return on your investment.
We understand the importance of ongoing campaign monitoring and optimization. Unlike a set-and-forget approach, Right Symbol prioritizes continuous improvement through data analysis. This eliminates the need for a dedicated in-house PPC manager, allowing you to leverage our expertise for optimal results.
In addition to our experienced team, you gain exclusive access to Labrika, our proprietary digital marketing platform. This revolutionary tool leverages artificial intelligence to unlock the full potential of your data and ad spend. Labrika empowers you to achieve superior targeting, maximize ROI, and accelerate your revenue growth.
Our versatile team caters to a wide range of clientele. We offer exceptional PPC management services for both e-commerce businesses and B2B companies seeking qualified lead generation. We are confident in our ability to deliver best-in-class Google Ads PPC management, and we invite you to discover the Right Symbol difference.
Testimonials
What Our Client’s Say
“ Analytical mind and great skills ”
I had the pleasure of working with Right Symbol. Their broad product knowledge, analytical mind, and great people skills make them a well-rounded digital transformer. Having them as a part of any team will make the work more enjoyable and efficient.
- (4.7 Out of 5)
“ I personally learned a lot with team ”
I had the opportunity to work with Right Symbol on a regular basis on our project, and it has always been a pleasure. I personally learned a lot about digital strategies while working with them. I wish the team the best of luck for future ventures. Stay in touch, and we will keep growing!
- (4.9 Out of 5)
" Result-driven strategies "
I recommend Right Symbol for your digital marketing needs. Their excellent attitude towards the product and their result-driven strategies make them different. They are creative, passionate, and result-oriented. I am looking forward to working with them again in the future.
- (4.3 Out of 5)