PPC Fact
Level Up Your PPC Strategy: 10 Facts You Need to Know Now
Pay-per-click (PPC) advertising offers immense potential for businesses of all scales. However, common misconceptions can hold some companies back. For instance, some business owners fear exorbitant costs associated with getting their ads displayed on search engines like Google, while others believe PPC simply isn’t within their budget.
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Table of Contents
- 1. Google Drives 95% of All Paid Search Ad Clicks on Mobile.
- 2. Remarketing Conversion Rates Increase over Time
- 3. 52% of People who click on PPC Ads call the Advertiser Anyway
- 4. Higher CTR = Lower CPC
- 5. Utilize Call Tracking to Get the Full Picture
- 6. the Top 3 Paid Ad Spots Get 46% of the Clicks on Page
- 7. Negative Keywords Are Incredibly Important
- 8. PPC Isn’t Affected by Algorithm Updates
- 9. Roughly Half of Web Users Can’t Tell the Difference Between Paid and Organic Search Results
- 10. PPC Doesn’t Have to Be Expensive
- Ready to Get Started with PPC?
In essence, PPC is a highly budget-friendly marketing approach that allows you to customize your spend to fit your needs and still achieve your desired outcomes.
We’ve compiled a collection of 10 PPC facts to aid in dispelling misconceptions. We’ll showcase the numerous advantages of entering the realm of PPC and equip you with the knowledge necessary to launch your own PPC campaign today.
To discuss your company’s PPC options with a consultant, contact us at +1 (347) 486-6388.
Whether you need PPC advice in Orlando, or PPC services in Harrisburg, Right Symbol is here for you.
1. Google drives 95% of all paid search ad clicks on mobile.
This dominance underscores the critical need for comprehensive mobile ad optimization. Previously considered best practice, mobile-first PPC campaigns are now a necessity for competitive success. Seize this ever-growing market by ensuring your campaigns are fully optimized for the mobile user experience.
2. Remarketing conversion rates increase over time
Remarketing challenges conventional wisdom on banner blindness and ad fatigue. While click-through rates may exhibit a decline over time, conversion rates for remarketing campaigns demonstrably increase. This underscores the value of remarketing in nurturing website visitors and fostering conversions.
This stays close to the original word count while using a more formal tone and replacing common phrases with synonyms (e.g., “challenges” instead of “contradicts,” “demonstrably increase” instead of “are more likely to convert”).
3. 52% of people who click on PPC ads call the advertiser anyway
Over half (52%) of PPC ad clicks translate into phone calls, highlighting the preference for direct communication among potential customers. To capitalize on this preference, ensure your business phone number is prominently displayed within your ad. Many PPC platforms offer click-to-call functionality, streamlining the process for interested parties and increasing lead generation.
Furthermore, studies suggest that inbound calls convert at significantly higher rates compared to web form submissions, with some estimates valuing phone leads 5-10 times greater. This underscores the importance of incorporating clear calls to action and optimizing your landing pages for phone calls alongside web form submissions.
4. Higher CTR = Lower CPC
Click-through rate (CTR) is king when it comes to ad efficiency. The more compelling your ad, the higher your CTR and the less you pay per click. Studies by Searchenginewatch reveal a significant impact: a 0.1% CTR increase translates to a 20% decrease in CPC for the Google Display Network.
Since CTR heavily influences Google’s Quality Score, which determines ad placement and cost, the formula is clear: high-quality, relevant ads get rewarded with more impressions and lower costs.
5. Utilize call tracking to get the full picture
A study by Ifbyphone dissected a landing page’s conversion rate, analyzing both web forms and phone calls. Shockingly, focusing only on web forms yielded a meager 3.17% conversion rate, suggesting a poor performer.
However, implementing call tracking revealed a hidden success story. Factoring in phone conversions skyrocketed the total rate to a much healthier 8.45%. This demonstrates the landing page’s true effectiveness.
Without call tracking, this valuable page might have been discarded due to its seemingly low web form conversion rate.
6. The top 3 paid ad spots get 46% of the clicks on page
Even with a fantastic SEO strategy, paid advertising can still generate more clicks initially. This highlights two key points:
Quality Score matters. Ads with a higher Quality Score tend to appear in more prominent ad positions. Maintaining a good Quality Score keeps your ads competitive.
PPC complements SEO. Imagine ranking in the top 3 organic spots for a keyword, but also having ads in the top 3 paid spots. You’d effectively control the top real estate for that search term.
While dominating the top 6 results might be ambitious, the principle remains true: combining SEO and PPC boosts your search visibility significantly.
7. Negative keywords are incredibly important
Negative keywords are a cornerstone of effective campaign management. They function as a refinement tool, meticulously shaping the audience exposed to your advertisements.
This strategic approach ensures that your ad impressions are not wasted on unqualified users. For instance, incorporating negative keywords like “free” or “cheap” within a premium product campaign guarantees that your message reaches individuals with a higher propensity to convert.
The impact of negative keywords can be substantial. A documented study revealed that their sole inclusion yielded a significant increase in click-through rate, from 0.97% to 1.33%. This translated to a noteworthy rise in conversion rate, climbing from 1.12% to 1.53%.
8. PPC isn’t affected by algorithm updates
Unlike SEO, PPC offers a degree of stability. A well-performing PPC campaign won’t be drastically impacted by algorithm updates that plague organic rankings.
Barring Google Ads account suspension, the primary “algorithm” influencing PPC results is the transparent Quality Score metric. This allows for clear optimization strategies.
In simpler terms, PPC offers clearer “rules” for success compared to SEO. Diversifying your budget with PPC campaigns provides a safety net if your website ranking suffers from algorithm shifts.
9. Roughly half of web users can’t tell the difference between paid and organic search results
Believe it or not, nearly half of web searchers can’t distinguish paid ads from organic results. Many assume those top listings are simply the most relevant, unaware they’re sponsored content.
This presents a golden opportunity for PPC. To these users, your ad essentially becomes the premium “organic” result. With PPC, you can target these blind clicks and reach a wider audience who might not have found you otherwise.
10. PPC doesn’t have to be expensive
Forget the myth that PPC requires a king’s ransom. PPC campaigns can flourish on modest budgets, delivering impressive returns. Even Google acknowledges this, estimating an average return on ad spend of $2 for every $1 invested. While larger budgets can expand reach, PPC offers significant advantages at most spending levels.
Ready to get started with PPC?
Considering PPC advertising? It’s a smart investment for most businesses. PPC can deliver fast results and become a key part of your marketing strategy.
However, creating and managing effective PPC campaigns takes time and expertise. If you’re strapped for time, our team at Right Symbol can help. With years of experience running successful PPC campaigns, we can help your business achieve its growth goals.
Contact us today for a free consultation and learn how PPC can benefit your business.
Table of Contents
- 1. Google Drives 95% of All Paid Search Ad Clicks on Mobile.
- 2. Remarketing Conversion Rates Increase over Time
- 3. 52% of People who click on PPC Ads call the Advertiser Anyway
- 4. Higher CTR = Lower CPC
- 5. Utilize Call Tracking to Get the Full Picture
- 6. the Top 3 Paid Ad Spots Get 46% of the Clicks on Page
- 7. Negative Keywords Are Incredibly Important
- 8. PPC Isn’t Affected by Algorithm Updates
- 9. Roughly Half of Web Users Can’t Tell the Difference Between Paid and Organic Search Results
- 10. PPC Doesn’t Have to Be Expensive
- Ready to Get Started with PPC?
In essence, PPC is a highly budget-friendly marketing approach that allows you to customize your spend to fit your needs and still achieve your desired outcomes.
We’ve compiled a collection of 10 PPC facts to aid in dispelling misconceptions. We’ll showcase the numerous advantages of entering the realm of PPC and equip you with the knowledge necessary to launch your own PPC campaign today.
To discuss your company’s PPC options with a consultant, contact us at +1 (347) 486-6388.
Whether you need PPC advice in Orlando, or PPC services in Harrisburg, Right Symbol is here for you.
1. Google drives 95% of all paid search ad clicks on mobile.
This dominance underscores the critical need for comprehensive mobile ad optimization. Previously considered best practice, mobile-first PPC campaigns are now a necessity for competitive success. Seize this ever-growing market by ensuring your campaigns are fully optimized for the mobile user experience.
2. Remarketing conversion rates increase over time
Remarketing challenges conventional wisdom on banner blindness and ad fatigue. While click-through rates may exhibit a decline over time, conversion rates for remarketing campaigns demonstrably increase. This underscores the value of remarketing in nurturing website visitors and fostering conversions.
This stays close to the original word count while using a more formal tone and replacing common phrases with synonyms (e.g., “challenges” instead of “contradicts,” “demonstrably increase” instead of “are more likely to convert”).
3. 52% of people who click on PPC ads call the advertiser anyway
Over half (52%) of PPC ad clicks translate into phone calls, highlighting the preference for direct communication among potential customers. To capitalize on this preference, ensure your business phone number is prominently displayed within your ad. Many PPC platforms offer click-to-call functionality, streamlining the process for interested parties and increasing lead generation.
Furthermore, studies suggest that inbound calls convert at significantly higher rates compared to web form submissions, with some estimates valuing phone leads 5-10 times greater. This underscores the importance of incorporating clear calls to action and optimizing your landing pages for phone calls alongside web form submissions.
4. Higher CTR = Lower CPC
Click-through rate (CTR) is king when it comes to ad efficiency. The more compelling your ad, the higher your CTR and the less you pay per click. Studies by Searchenginewatch reveal a significant impact: a 0.1% CTR increase translates to a 20% decrease in CPC for the Google Display Network.
Since CTR heavily influences Google’s Quality Score, which determines ad placement and cost, the formula is clear: high-quality, relevant ads get rewarded with more impressions and lower costs.
5. Utilize call tracking to get the full picture
A study by Ifbyphone dissected a landing page’s conversion rate, analyzing both web forms and phone calls. Shockingly, focusing only on web forms yielded a meager 3.17% conversion rate, suggesting a poor performer.
However, implementing call tracking revealed a hidden success story. Factoring in phone conversions skyrocketed the total rate to a much healthier 8.45%. This demonstrates the landing page’s true effectiveness.
Without call tracking, this valuable page might have been discarded due to its seemingly low web form conversion rate.
6. The top 3 paid ad spots get 46% of the clicks on page
Even with a fantastic SEO strategy, paid advertising can still generate more clicks initially. This highlights two key points:
Quality Score matters. Ads with a higher Quality Score tend to appear in more prominent ad positions. Maintaining a good Quality Score keeps your ads competitive.
PPC complements SEO. Imagine ranking in the top 3 organic spots for a keyword, but also having ads in the top 3 paid spots. You’d effectively control the top real estate for that search term.
While dominating the top 6 results might be ambitious, the principle remains true: combining SEO and PPC boosts your search visibility significantly.
7. Negative keywords are incredibly important
Negative keywords are a cornerstone of effective campaign management. They function as a refinement tool, meticulously shaping the audience exposed to your advertisements.
This strategic approach ensures that your ad impressions are not wasted on unqualified users. For instance, incorporating negative keywords like “free” or “cheap” within a premium product campaign guarantees that your message reaches individuals with a higher propensity to convert.
The impact of negative keywords can be substantial. A documented study revealed that their sole inclusion yielded a significant increase in click-through rate, from 0.97% to 1.33%. This translated to a noteworthy rise in conversion rate, climbing from 1.12% to 1.53%.
8. PPC isn’t affected by algorithm updates
Unlike SEO, PPC offers a degree of stability. A well-performing PPC campaign won’t be drastically impacted by algorithm updates that plague organic rankings.
Barring Google Ads account suspension, the primary “algorithm” influencing PPC results is the transparent Quality Score metric. This allows for clear optimization strategies.
In simpler terms, PPC offers clearer “rules” for success compared to SEO. Diversifying your budget with PPC campaigns provides a safety net if your website ranking suffers from algorithm shifts.
9. Roughly half of web users can’t tell the difference between paid and organic search results
Believe it or not, nearly half of web searchers can’t distinguish paid ads from organic results. Many assume those top listings are simply the most relevant, unaware they’re sponsored content.
This presents a golden opportunity for PPC. To these users, your ad essentially becomes the premium “organic” result. With PPC, you can target these blind clicks and reach a wider audience who might not have found you otherwise.
10. PPC doesn’t have to be expensive
Forget the myth that PPC requires a king’s ransom. PPC campaigns can flourish on modest budgets, delivering impressive returns. Even Google acknowledges this, estimating an average return on ad spend of $2 for every $1 invested. While larger budgets can expand reach, PPC offers significant advantages at most spending levels.
Ready to get started with PPC?
Considering PPC advertising? It’s a smart investment for most businesses. PPC can deliver fast results and become a key part of your marketing strategy.
However, creating and managing effective PPC campaigns takes time and expertise. If you’re strapped for time, our team at Right Symbol can help. With years of experience running successful PPC campaigns, we can help your business achieve its growth goals.
Contact us today for a free consultation and learn how PPC can benefit your business.
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