Sports Academy

We generated over 11K+ leads across all channels, contributing to Sports Academy’s achievement of 10 million INR in revenue.

Leads Generated

11K+

Achieved Revenue

10M+

Audience Reached

3.5M+

Keyword Growth

+198%

Client Overview

The Sports Academy operates a network of multi-sport facilities across India, providing coaching and pay-and-play opportunities for individuals of all age brackets. Our mission is to serve as your lifelong sports companion, nurturing athletic development from early childhood to the peak of adulthood. We offer state-of-the-art, injury-preventive facilities that empower individuals to embrace their latent athletic potential and lead a healthy, active lifestyle.

Challenges

Sports Academy is committed to bolstering its market presence and elevating brand recognition within a 5-kilometer radius of its academy locations. Our primary objective is to increase awareness about the academy and entice individuals to revisit our nearby world-class sports facility for an enjoyable playing experience.

What We Provided

We provided Sports Academy with the expertise, guidance and data needed to accelerate growth, putting them on the highway to success.

Our optimisation positively impacted on

Strategy Deployment

Our team of experts conducted in-depth research to identify the optimal keywords for Sports Academy, considering their relevance and search volume. Additionally, we executed paid campaigns across various social media and Google platforms to enhance brand visibility, raise awareness, and boost lead generation for the academy.

After identifying core keywords to target.

We restructured the website title, subtitle and keywords to maximize visibility and search-based impression growth.

In the first week, our team devised several paid campaign concepts that successfully generated over 1.5K inquiries about the academy.

+143%

Overall KEYWORD RANKINGS GREW

Additionally, Sports Academy realized an impressive 180% growth in Top 5 terms, significantly increasing its visibility and driving new impressions from the website.

673%

Overall IMPRESSIONS GREW

OUR team continued optimizing metadata based on market trends and new learnings.

Our Ads Results

To gain insight into the most effective conversion-driving factors, we conducted an extensive analysis of our competitors. This comprehensive research informed strategic adjustments to our landing page designs and campaign concepts, ultimately contributing to our significant growth.

Our Ads results included:

CONCLUSION

The campaign successfully generated over 11K leads, showcasing its ability to capture and engage a substantial portion of the target audience.
With a remarkable increase of 345% in arena footfall, the campaign demonstrated its tangible impact on driving audience participation and engagement.