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Dry Fruit Company

We helped Dry Fruit Company grow organic reach by more than 187% and improved conversion by 113% across all channels.

Keyword Growth


Impression Growth


Social Shares

+ 3.1K%

Increase in Conversion Rate


Client Overview

Dry Fruit Company specializes in delivering authentic, premium dry fruits sourced directly from the picturesque Kashmir Valley to your doorstep. Our products encapsulate the rich flavors and nutritional goodness of the region, allowing you to savor the essence of Kashmir’s bounty, effortlessly accessible for your enjoyment.


One of our clients sells dry fruits and has a loyal fan base and following, but was looking to broaden exposure and brand awareness in the foodie and general consumer space.

They offer specialized products tailored to various dry fruit diets. One of our client’s primary objectives was to promote recently launched products, introduce new flours, substitutes, and alternatives to consumers. Collaborating with our marketing experts, we devised engaging content, including a Free Quiz, and delivered targeted pitches and resources across diverse food verticals to reach our desired audience.

Strategy Deployment

Over the span of six months, our marketing team created pitches to target as many verticals in the dry fruit space as possible. We pulled media lists targeting recipes, baking, fitness, organic and healthy living blogs. We pitched the client’s blog content, quizzes, and awesome product line. One of the great benefits of having an active and informational blog is having the ability to offer the content as a resource to bloggers and editors.

When evaluating the types of blogs and outlets we wanted to reach out to, we take a look at a number of metrics to ensure that we would see success. We take into account the relevancy, domain authority of the blog, as in how trustworthy and strong it is in comparison to other websites, the trust flow of the outlet, and the volume of monthly traffic. We also confirm that the outlet is a great representation of the brand and is a medium in which we would be proud to be showcased. We want to be targeting hyper-relevant blogs where our client would be a great fit, as well as ensure the outlets we are working with are not flagged as toxic in any way in the eyes of Google. When assessing domain authority, we take into consideration the domain authority of the client, and target blogs and outlets with comparable or higher domain authorities.

We conducted outreach consistently each month and coordinated with bloggers and editors to facilitate having product delivered and answer any questions along the way.



Additionally, Dry Fruit Company realized an impressive 220% growth in Top 5 terms, significantly increasing its visibility and driving new impressions from the store.



OUR team continued optimizing metadata based on market trends and new learnings.


  • 54 pieces of coverage obtained through the outreach campaign across various targeted blog niches.
  • Results included enhanced brand awareness, increased website traffic, quiz engagement, and content sharing.

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