Right Symbol


We helped Carvana grow organic downloads by more than 80% and improved conversion by 98% across all channels.

Keyword Growth


Impression Growth


App Unit Growth


Download Conversion Growth


Client Overview

Carvana is an online car retailer that lets users search and buy cars online, offering both financing and delivery from a mobile app. When Carvana was looking to drive growth for its mobile app, it turned to RightSymbol, the leader in App Store Optimization.

What We Provided

We provided Carvana with the expertise, guidance and data needed to accelerate growth, putting Carvana on the highway to success.

Our optimisation positively impacted on

Strategy Deployment

Our team of experts researched to determine what keywords would perform best for Carvana, both in terms of relevance and search volume.

After identifying core keywords to target.

We restructured the app title, subtitle and keywords to maximize visibility and search-based impression growth.



Additionally, Carvana realized an impressive 220% growth in Top 5 terms, significantly increasing its visibility and driving new impressions from the store.



OUR team continued optimizing metadata based on market trends and new learnings.

Conversion Optimization

To understand top converting elements, we researched competitors, feature positioning and design treatments in the automotive marketplace.

Our findings included:


Overall organic APP UNITS GREW

We used these insights to update all aspects of Carvana’s page listing. The description was revised to align with top-performing terms and messaging.


  • Increased clicks and downloads helped improve Carvana’s keyword rankings.
  • RightSymbol’s ASO work and guidance helped Carvana gain consistent growth on the App Store, which it continues to benefit from.

We Think Different

Disruptive Marketing Ideas To Accelerate The Businesses

My website isn’t getting enough traffic

We’re unable to hit our SQL and revenue goals

My website isn’t generating enough leads

My CPL from digital ad campaigns is too high

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