Lead Nurture Marketing
Boost Your Sales by 14% with Targeted Email Lead Nurturing
Increase your sales by 14% and capture more qualified leads with Right Symbol’s email lead nurture programs. Our expert team utilizes automation and strategic segmentation to craft personalized email sequences that guide potential customers towards becoming loyal buyers.
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Explore Lead Nurture Email Marketing Service Plans
3 STEP LEAD NURTURE EMAIL CAMPAIGN
$500+
/month
5 STEP LEAD NURTURE EMAIL CAMPAIGN
$500+
/month
8 STEP LEAD NURTURE EMAIL CAMPAIGN
$500+
/month
- One custom graphic for email body content
- Web form signup tagging coding
- Built-in unsubscribe functionality
INITIAL INVESTMENT: $1,050
- Lifecycle email strategic distribution schedule
- Campaign and target strategy
- Lead nurture workflow development
INITIAL INVESTMENT: $2,100
- On-demand clickthrough rate reports per drip stage
- Ability to add additional lifecycle stages in the future
- Triggered emails based on web visitor behavior
INITIAL INVESTMENT: $3,500
Explore Lead Nurture Email Marketing Service Plans
3 STEP LEAD NURTURE EMAIL CAMPAIGN
$500+
/month
- One custom graphic for email body content
- Web form signup tagging coding
- Built-in unsubscribe functionality
INITIAL INVESTMENT: $1,050
5 STEP LEAD NURTURE EMAIL CAMPAIGN
$500+
/month
- Lifecycle email strategic distribution schedule
- Campaign and target strategy
- Lead nurture workflow development
INITIAL INVESTMENT: $2,100
8 STEP LEAD NURTURE EMAIL CAMPAIGN
$500+
/month
- On-demand clickthrough rate reports per drip stage
- Ability to add additional lifecycle stages in the future
- Triggered emails based on web visitor behavior
INITIAL INVESTMENT: $3,500
We Think Different
Disruptive Marketing Ideas To Accelerate The Businesses
My website isn’t getting enough traffic
We’re unable to hit our SQL and revenue goals
My website isn’t generating enough leads
My CPL from digital ad campaigns is too high
Capture More Sales With Email Lead Nurturing Services
Many customers take weeks or even months to make a purchase decision. That’s why lead nurturing – building relationships with potential buyers – is crucial for turning prospects into loyal clients.
Right Symbol’s Intelligent Email Lead Nurturing:
- Strategic Scheduling: Send targeted emails at the perfect moments to keep your brand top-of-mind.
- Personalized Content: Craft messages that resonate with individual customer interests and needs.
- Automated Triggers: Engage leads automatically based on their website behavior (e.g., page visits, form submissions).
Ready-Made Solutions for Every Stage:
We offer pre-built email campaigns that cater to specific customer touchpoints:
- Welcome Series: Onboard new leads and build a strong first impression.
- Talent Acquisition: Attract top candidates with engaging recruitment campaigns.
- Seasonal Promotions: Drive sales throughout the year with strategic email blasts.
- Win-Back Campaigns: Re-engage inactive leads and rekindle their interest.
- Event Hype: Generate excitement and increase registrations for your upcoming events.
- Abandoned Cart Recovery: Reconnect with potential buyers who left items behind.
- Post-Purchase Nurturing: Stay connected with new customers and encourage repeat business.
With over a decade of experience and a team of 50+ digital marketing experts, Right Symbol is your one-stop shop for successful lead nurturing. We’ll help you capture qualified leads, build trust, and convert them into paying customers.
Get in touch with a Right Symbol strategist today! Contact us online or call us at +1 (347) 486-6388.
Right Symbol Lead Nurture Email Marketing Services
Features
3 Step Lead Nurture Email Campaign
5 Step Lead Nurture Email Campaign
8 Step Smart Lead Nurture Email Campaign
Email marketing sequence
One 3 part lifecycle email drip sequence
One 5 part lifecycle email drip sequence
8 part lifecycle email drip sequence with smart triggers
Lifecycle email strategic distribution schedule
Campaign and target strategy
Lead nurture workflow development
Recommended sales cycle implementation
Creative theme development
Email template design
Prebuilt template
Prebuilt template
Custom template design
Copywriting for email campaigns: Up to 200 words written per email
3 emails
5 emails
8 emails
Custom graphic for email body content
One included
One included
Custom template design
Coding of lifecycle emails
Web form signup tagging coding
Built-in unsubscribe functionality
Ability to create custom segmented lists
Manual form subscription to lifecycle email campaign
On-demand reports for open rate per lifecycle campaign stage
On-demand reports for individual subscribers
On-demand clickthrough rate reports per drip stage
Ability to add additional lifecycle stages in the future
Complete visitor/lead lifecycle view (website visits, pages viewed, emails viewed, emails opened, etc.)
Triggered emails based on web visitor behavior
Triggered intelligent emails based on firmographic industry visitor data (Company Tracker data integration)
Triggered intelligent emails based on firmographic company revenue and employee count visitor data (Company Tracker data integration)
Triggered intelligent emails based on firmographic company location visitor data (Company Tracker data integration)
500+ SMEs behind campaign driving results
Initial investment (design, copywriting, strategy and tracking setup):
$1,050
$2,100
$3,500
Ongoing investment:
Starting at $500
Starting at $500
Starting at $500
3 Step Lead Nurture Email Campaign
Email marketing sequence
One 3 part lifecycle email drip sequence
Lifecycle email strategic distribution schedule
Campaign and target strategy
Lead nurture workflow development
Recommended sales cycle implementation
Creative theme development
Email template design
Prebuilt template
Copywriting for email campaigns: Up to 200 words written per email
3 emails
Custom graphic for email body content
One included
Coding of lifecycle emails
Web form signup implementation
Web form signup tagging coding
Built-in unsubscribe functionality
Ability to create custom segmented lists
Manual form subscription to lifecycle email campaign
On-demand reports for open rate per lifecycle campaign stage
On-demand reports for individual subscribers
On-demand clickthrough rate reports per drip stage
Ability to add additional lifecycle stages in the future
Complete visitor/lead lifecycle view (website visits, pages viewed, emails viewed, emails opened, etc.)
Triggered emails based on web visitor behavior
500+ SMEs behind campaign driving results
Initial investment (design, copywriting, strategy and tracking setup):
$1,050
Ongoing investment:
Starting at $500
5 Step Lead Nurture Email Campaign
Email marketing sequence
One 5 part lifecycle email drip sequence
Lifecycle email strategic distribution schedule
Campaign and target strategy
Lead nurture workflow development
Recommended sales cycle implementation
Creative theme development
Email template design
Prebuilt template
Copywriting for email campaigns: Up to 200 words written per email
5 emails
Custom graphic for email body content
One included
Coding of lifecycle emails
Web form signup implementation
Web form signup tagging coding
Built-in unsubscribe functionality
Ability to create custom segmented lists
Manual form subscription to lifecycle email campaign
On-demand reports for open rate per lifecycle campaign stage
On-demand reports for individual subscribers
On-demand clickthrough rate reports per drip stage
Ability to add additional lifecycle stages in the future
Complete visitor/lead lifecycle view (website visits, pages viewed, emails viewed, emails opened, etc.)
Triggered emails based on web visitor behavior
500+ SMEs behind campaign driving results
Initial investment (design, copywriting, strategy and tracking setup):
$2,100
Ongoing investment:
Starting at $500
8 Step Lead Nurture Email Campaign
Email marketing sequence
One 8 part lifecycle email drip sequence
Lifecycle email strategic distribution schedule
Campaign and target strategy
Lead nurture workflow development
Recommended sales cycle implementation
Creative theme development
Email template design
Prebuilt template
Copywriting for email campaigns: Up to 200 words written per email
8 emails
Custom graphic for email body content
One included
Coding of lifecycle emails
Web form signup implementation
Web form signup tagging coding
Built-in unsubscribe functionality
Ability to create custom segmented lists
Manual form subscription to lifecycle email campaign
On-demand reports for open rate per lifecycle campaign stage
On-demand reports for individual subscribers
On-demand clickthrough rate reports per drip stage
Ability to add additional lifecycle stages in the future
Complete visitor/lead lifecycle view (website visits, pages viewed, emails viewed, emails opened, etc.)
Triggered emails based on web visitor behavior
500+ SMEs behind campaign driving results
Initial investment (design, copywriting, strategy and tracking setup):
$3,500
Ongoing investment:
Starting at $500
Contact Us
Need more information? Call Us:
Table of Contents
- Nurture (and Convert) Leads Faster with Data-driven Plug-and-play Campaigns
- 7 Types of Lead Nurturing Services (and How to Use Them)
- The Lead Nurturing Power of Email Marketing
- How Does Lead Nurture Email Marketing Work?
- Connect Your Emails with Your Site Experience
- Advanced Reporting and Ongoing Optimization for Lead Nurturing
- Want to Learn More About Lead Nurture Email Marketing?
Nurture (and convert) leads faster with data-driven plug-and-play campaigns
Right Symbol provides pre-built campaigns for a variety of needs:
Partner with Right Symbol, and you can access pre-built campaigns for the following email types:
- Welcome Series: Make a strong first impression and guide new leads through the onboarding process.
- Talent Acquisition: Attract top candidates with engaging recruitment campaigns.
- Seasonal Promotions: Drive sales throughout the year with strategic email blasts.
- Win-Back Campaigns: Re-engage inactive leads and rekindle their interest.
- Event Hype: Generate excitement and increase registrations for your upcoming events.
- Abandoned Cart Recovery: Reconnect with potential buyers who left items behind.
- Post-Purchase Nurturing: Stay connected with new customers and encourage repeat business.
Simply personalize the pre-built campaigns with your unique brand elements (product images, discount offers) and leverage the power of our data-tested email designs and copy. No technical expertise needed!
Our dedicated team of email marketing specialists is also available to assist with campaign setup, ensuring a seamless launch.
Let Right Symbol help you cultivate lasting relationships and accelerate lead conversion. Contact us today!
7 types of lead nurturing services (and how to use them)
Email lead nurturing is a versatile tool that keeps your brand top-of-mind throughout the customer journey, from initial interest to loyal customer. Right Symbol offers a comprehensive suite of lead nurturing services designed to maximize results. Explore how each service can help you convert leads and grow your business:
| Service | Use Case |
|---|---|
| Welcome/Onboarding | Greet new subscribers, website visitors, and leads. |
| Recruiting | Attract qualified candidates for open positions. |
| Seasonal Promotions | Leverage holidays and seasonal events to drive sales. |
| Re-engagement | Reconnect with inactive subscribers and reignite interest. |
| Event Promotion | Generate excitement and increase registrations for upcoming events. |
| Abandoned Cart Recovery | Recover lost sales by reminding website visitors about abandoned purchases. |
| Post-Purchase Nurturing | Build brand loyalty and encourage repeat business with post-purchase emails. |
With our plug-and-play campaigns for these services, it’s as easy as 1, 2, 3… to launch your campaigns.
The lead nurturing power of email marketing
Lifecycle email marketing is your secret weapon for nurturing leads. This strategic approach involves:
- Identifying potential customers and their place in your sales journey.
- Tailoring communication to address their specific needs and interests.
- Nurturing them with targeted content that guides them towards a purchase.
By segmenting your audience and delivering relevant messages at each stage, email marketing fosters trust and gently nudges leads down the sales funnel.
The Power of Email Lead Nurturing:
- Convenience: Reaches prospects directly in their inbox, a familiar and preferred communication channel.
- Efficiency: Automates personalized email sequences, freeing up your time for other tasks.
- Effectiveness: Delivers targeted content that resonates with specific customer needs, leading to higher conversion rates.
Invest in a strong email lead nurturing strategy to stay ahead of the competition and convert more leads into loyal customers.
How does lead nurture email marketing work?
Traditional email marketing might send generic newsletters or promos, but lead nurturing takes a more sophisticated approach. Imagine a series of emails spread over weeks or months, each tailored to gently guide a potential customer towards a purchase. This is the power of lead nurturing.
Instead of a one-size-fits-all strategy, lead nurturing personalizes emails based on a subscriber’s activity. Did they open previous emails? Visit your website? These actions reveal their level of interest and help you craft the most relevant message.
Think of your emails as chapters in a story – your story! The content you create should cater to different stages of the buyer’s journey. Someone at the beginning might receive informative blog posts, while those closer to a purchase might get product demos or special offers.
Imagine a B2B heavy equipment manufacturer. Their nurturing strategy for a mining company would differ vastly from one targeting construction firms. By segmenting your audience based on firmographic data (industry, company size), you ensure your emails resonate with specific needs.
The beauty of lead nurturing lies in automation. Once you set up the system, targeted emails flow seamlessly to your leads based on their actions and interests.
Lead nurturing fosters relationships, builds trust, and ultimately converts leads into loyal customers. By providing relevant content at each stage of the buyer’s journey, you move them closer to a purchase decision, all while maximizing the efficiency of your email marketing efforts.
Connect your emails with your site experience
Every click, download, and form submission on your website is a whisper of a lead’s needs. Leverage these valuable insights to personalize your email marketing and deliver the right message at the right time. This seamless integration benefits both you and your customers:
Imagine a B2B heavy equipment company. A first-time visitor explores general information pages before subscribing to your newsletter. They receive a welcome email with relevant content based on their initial browsing behavior (e.g., general company info). The next day, they delve deeper into mining equipment pages. Voila! They receive a follow-up email specifically addressing mining solutions, building upon their website activity.
By tailoring emails to website behavior, you deliver highly relevant content. This resonates more with leads compared to generic messages, boosting engagement and the likelihood of conversion.
This integrated approach fosters lead nurturing. Each email serves as a stepping stone, gradually moving leads through the sales funnel. This targeted communication builds trust and positions your company as a knowledgeable resource, ultimately leading to a smoother conversion process.
Your email campaign can be as simple or complex as needed. Analyze trends in lead behavior and adapt your communication accordingly. Whether it’s broad introductory emails for new leads or highly specialized content based on website activity, the approach is entirely customizable.
Partner with Right Symbol’s email marketing experts. We’ll work with you to craft a personalized campaign that delivers the right messages to nurture your leads and convert them into loyal customers.
Advanced reporting and ongoing optimization for lead nurturing
Just like any well-oiled machine, your lead nurturing strategy thrives on continuous monitoring and improvement. Here’s how Right Symbol empowers you to optimize your campaigns:
Our on-demand reporting provides instant access to crucial metrics like email sends, opens, and clicks. This real-time data empowers you to track campaign performance and identify areas for improvement.
As your campaigns progress, patterns in customer behavior emerge. This data goldmine not only reflects the effectiveness of your strategy but also reveals opportunities for optimization.
Armed with these insights, you can refine your approach. Edit existing emails, A/B test different subject lines or content, and even add new stages to your nurturing process. The power to personalize and optimize lies at your fingertips.
Through ongoing analysis and adjustments, you can elevate your email marketing’s effectiveness over time. Right Symbol offers expert guidance, ensuring your lead nurturing strategy is laser-focused, personalized, and delivers tangible results for your business.
Want to learn more about lead nurture email marketing?
Unleash the power of lead nurturing email marketing and transform casual browsers into loyal brand advocates.
- Craft Personalized Campaigns: Deliver targeted content based on website behavior and interests, fostering deeper engagement.
- Optimize for Success: Analyze campaign performance with real-time reporting and refine your approach for maximum impact.
- Drive Measurable Results: Nurture leads through the sales funnel and convert them into paying customers.
Contact a Right Symbol expert today to discuss your unique goals and explore how we can help you achieve them!
Table of Contents
- Nurture (and Convert) Leads Faster with Data-driven Plug-and-play Campaigns
- 7 Types of Lead Nurturing Services (and How to Use Them)
- The Lead Nurturing Power of Email Marketing
- How Does Lead Nurture Email Marketing Work?
- Connect Your Emails with Your Site Experience
- Advanced Reporting and Ongoing Optimization for Lead Nurturing
- Want to Learn More About Lead Nurture Email Marketing?
Nurture (and convert) leads faster with data-driven plug-and-play campaigns
Right Symbol provides pre-built campaigns for a variety of needs:
Partner with Right Symbol, and you can access pre-built campaigns for the following email types:
- Welcome Series: Make a strong first impression and guide new leads through the onboarding process.
- Talent Acquisition: Attract top candidates with engaging recruitment campaigns.
- Seasonal Promotions: Drive sales throughout the year with strategic email blasts.
- Win-Back Campaigns: Re-engage inactive leads and rekindle their interest.
- Event Hype: Generate excitement and increase registrations for your upcoming events.
- Abandoned Cart Recovery: Reconnect with potential buyers who left items behind.
- Post-Purchase Nurturing: Stay connected with new customers and encourage repeat business.
Simply personalize the pre-built campaigns with your unique brand elements (product images, discount offers) and leverage the power of our data-tested email designs and copy. No technical expertise needed!
Our dedicated team of email marketing specialists is also available to assist with campaign setup, ensuring a seamless launch.
Let Right Symbol help you cultivate lasting relationships and accelerate lead conversion. Contact us today!
7 types of lead nurturing services (and how to use them)
Email lead nurturing is a versatile tool that keeps your brand top-of-mind throughout the customer journey, from initial interest to loyal customer. Right Symbol offers a comprehensive suite of lead nurturing services designed to maximize results. Explore how each service can help you convert leads and grow your business:
| Service | Use Case |
|---|---|
| Welcome/Onboarding | Greet new subscribers, website visitors, and leads. |
| Recruiting | Attract qualified candidates for open positions. |
| Seasonal Promotions | Leverage holidays and seasonal events to drive sales. |
| Re-engagement | Reconnect with inactive subscribers and reignite interest. |
| Event Promotion | Generate excitement and increase registrations for upcoming events. |
| Abandoned Cart Recovery | Recover lost sales by reminding website visitors about abandoned purchases. |
| Post-Purchase Nurturing | Build brand loyalty and encourage repeat business with post-purchase emails. |
With our plug-and-play campaigns for these services, it’s as easy as 1, 2, 3… to launch your campaigns.
The lead nurturing power of email marketing
Lifecycle email marketing is your secret weapon for nurturing leads. This strategic approach involves:
- Identifying potential customers and their place in your sales journey.
- Tailoring communication to address their specific needs and interests.
- Nurturing them with targeted content that guides them towards a purchase.
By segmenting your audience and delivering relevant messages at each stage, email marketing fosters trust and gently nudges leads down the sales funnel.
The Power of Email Lead Nurturing:
- Convenience: Reaches prospects directly in their inbox, a familiar and preferred communication channel.
- Efficiency: Automates personalized email sequences, freeing up your time for other tasks.
- Effectiveness: Delivers targeted content that resonates with specific customer needs, leading to higher conversion rates.
Invest in a strong email lead nurturing strategy to stay ahead of the competition and convert more leads into loyal customers.
How does lead nurture email marketing work?
Traditional email marketing might send generic newsletters or promos, but lead nurturing takes a more sophisticated approach. Imagine a series of emails spread over weeks or months, each tailored to gently guide a potential customer towards a purchase. This is the power of lead nurturing.
Instead of a one-size-fits-all strategy, lead nurturing personalizes emails based on a subscriber’s activity. Did they open previous emails? Visit your website? These actions reveal their level of interest and help you craft the most relevant message.
Think of your emails as chapters in a story – your story! The content you create should cater to different stages of the buyer’s journey. Someone at the beginning might receive informative blog posts, while those closer to a purchase might get product demos or special offers.
Imagine a B2B heavy equipment manufacturer. Their nurturing strategy for a mining company would differ vastly from one targeting construction firms. By segmenting your audience based on firmographic data (industry, company size), you ensure your emails resonate with specific needs.
The beauty of lead nurturing lies in automation. Once you set up the system, targeted emails flow seamlessly to your leads based on their actions and interests.
Lead nurturing fosters relationships, builds trust, and ultimately converts leads into loyal customers. By providing relevant content at each stage of the buyer’s journey, you move them closer to a purchase decision, all while maximizing the efficiency of your email marketing efforts.
Connect your emails with your site experience
Every click, download, and form submission on your website is a whisper of a lead’s needs. Leverage these valuable insights to personalize your email marketing and deliver the right message at the right time. This seamless integration benefits both you and your customers:
Imagine a B2B heavy equipment company. A first-time visitor explores general information pages before subscribing to your newsletter. They receive a welcome email with relevant content based on their initial browsing behavior (e.g., general company info). The next day, they delve deeper into mining equipment pages. Voila! They receive a follow-up email specifically addressing mining solutions, building upon their website activity.
By tailoring emails to website behavior, you deliver highly relevant content. This resonates more with leads compared to generic messages, boosting engagement and the likelihood of conversion.
This integrated approach fosters lead nurturing. Each email serves as a stepping stone, gradually moving leads through the sales funnel. This targeted communication builds trust and positions your company as a knowledgeable resource, ultimately leading to a smoother conversion process.
Your email campaign can be as simple or complex as needed. Analyze trends in lead behavior and adapt your communication accordingly. Whether it’s broad introductory emails for new leads or highly specialized content based on website activity, the approach is entirely customizable.
Partner with Right Symbol’s email marketing experts. We’ll work with you to craft a personalized campaign that delivers the right messages to nurture your leads and convert them into loyal customers.
Advanced reporting and ongoing optimization for lead nurturing
Just like any well-oiled machine, your lead nurturing strategy thrives on continuous monitoring and improvement. Here’s how Right Symbol empowers you to optimize your campaigns:
Our on-demand reporting provides instant access to crucial metrics like email sends, opens, and clicks. This real-time data empowers you to track campaign performance and identify areas for improvement.
As your campaigns progress, patterns in customer behavior emerge. This data goldmine not only reflects the effectiveness of your strategy but also reveals opportunities for optimization.
Armed with these insights, you can refine your approach. Edit existing emails, A/B test different subject lines or content, and even add new stages to your nurturing process. The power to personalize and optimize lies at your fingertips.
Through ongoing analysis and adjustments, you can elevate your email marketing’s effectiveness over time. Right Symbol offers expert guidance, ensuring your lead nurturing strategy is laser-focused, personalized, and delivers tangible results for your business.
Want to learn more about lead nurture email marketing?
Unleash the power of lead nurturing email marketing and transform casual browsers into loyal brand advocates.
- Craft Personalized Campaigns: Deliver targeted content based on website behavior and interests, fostering deeper engagement.
- Optimize for Success: Analyze campaign performance with real-time reporting and refine your approach for maximum impact.
- Drive Measurable Results: Nurture leads through the sales funnel and convert them into paying customers.
Contact a Right Symbol expert today to discuss your unique goals and explore how we can help you achieve them!
Testimonials
What Our Client’s Say
“ Analytical mind and great skills ”
I had the pleasure of working with Right Symbol. Their broad product knowledge, analytical mind, and great people skills make them a well-rounded digital transformer. Having them as a part of any team will make the work more enjoyable and efficient.
- (4.7 Out of 5)
“ I personally learned a lot with team ”
I had the opportunity to work with Right Symbol on a regular basis on our project, and it has always been a pleasure. I personally learned a lot about digital strategies while working with them. I wish the team the best of luck for future ventures. Stay in touch, and we will keep growing!
- (4.9 Out of 5)
" Result-driven strategies "
I recommend Right Symbol for your digital marketing needs. Their excellent attitude towards the product and their result-driven strategies make them different. They are creative, passionate, and result-oriented. I am looking forward to working with them again in the future.
- (4.3 Out of 5)