Our competitor geofencing advertising service targets high-potential audiences with laser precision. We can surround industry events and competitor locations with digital fences, reaching users who are already interested in what you offer. This strategic approach maximizes your advertising impact and helps you achieve your growth and revenue goals.
IN ANNUAL AD SPEND
IN-HOUSE CERTIFIED GOOGLE ADS EXPERTS
AGENCY SPECIALIZATIONS
WITH RIGHT SYMBOL TEAM
Geofencing lets us target specific locations and potential customers with incredible accuracy. Imagine attracting people already interested in your offerings by placing virtual ads near competitor locations, conferences, or events they attend. This laser-focus translates to high-performing campaigns and a maximized return on your investment.
Want to learn more about how geofencing works and how we can develop innovative strategies to increase foot traffic? Keep reading below for more details.
We understand the value of speaking directly with an expert. Feel free to call us at +1 (347) 486-6388 to discuss your custom competitor geofencing advertising campaign with a digital marketing specialist.
We craft high-impact geofencing advertising campaigns that drive results. Here’s what sets us apart:
To deliver optimal outcomes, we prioritize crafting precise geofences.
By keeping the size focused, we guarantee you maximum reach within your target audience. We also prioritize user convenience when it comes to visiting your business. If they’re just a short drive away, compared to being half an hour out, they’re more likely to swing by your location.
Every ad deserves a clear and unique call to action (CTA).
Our seasoned online marketers craft results-oriented ads that prompt your target audience to take action. Whether it’s visiting your website, store, or booth, our ads drive clicks and conversions.
The digital marketing landscape demands constant innovation. That’s why our geofencing advertising features ongoing monthly optimization. Our team analyzes and refines your campaign to maximize performance and drive results for your business.
Unlike other geofencing advertising companies that offer a “set-it-and-forget-it” approach, we prioritize long-term success. We continuously optimize your campaign to ensure you get the most out of your advertising budget.
We leverage a rich spectrum of audience data to fuel your geofencing marketing campaigns.
Whether you possess an email subscriber list, loyalty program member database, or even a collection of customer testimonials, we can utilize this data to craft a powerful campaign that delivers relevant ads directly to your target audience.
Monthly Budget Paid to Ad Networks
$1,000 – $3,600
$3,600+
Web-Based Conversions
Location-Based Conversion Zones
Research Done to Identify all Competitor Locations
Ads Shown on Mobile Devices
Initial Banner Ads Created (300×250, 728×90, 160×600, 300×50, 320×50)
3 edits
3 edits
Campaign Demographic Setup
350+ Ad Exchanges, Networks and Publishers
12-sided Polygon Shapes
Fences as small as 1000 sq ft
Audience Creation based on Location and Time
Recency Targeting Up to 30 Days
Event Targeting
Conference Targeting (Great for B2B)
Custom Bulk Upload of Locations
Competitor Locations Targeted
Up to 50
Up to 250
Conversion Zones Created
Up to 15
Up to 50
Addressable Geofencing
— Bulk upload of direct mail lists, prospective customer mailing/shipping addresses or list of addresses from client CRM
5,000 – 20,000 addresses
20,000 addresses
— Address list curation based on location, demographic characteristics, interests and lifestyle
One-Time Setup Fee (First Month)
$2,000
$3,000
Progressive Monthly Management (Ongoing) {Minimum campaign consecutive month duration: 6-months}
$550
15% of ad spend (min. $550/mo.)
Monthly Budget Paid to Ad Networks
$1,000 – $3,600
Web-Based Conversions
Location-Based Conversion Zones
Research Done to Identify all Competitor Locations
Ads Shown on Mobile Devices
Initial Banner Ads Created (300×250, 728×90, 160×600, 300×50, 320×50)
3 edits
350+ Ad Exchanges, Networks and Publishers
12-sided Polygon Shapes
Fences as small as 1000 sq ft
Audience Creation based on Location and Time
Recency Targeting Up to 30 Days
Competitor Locations Targeted
Up to 50
Conversion Zones Created
Up to 15
Addressable Geofencing
— Bulk upload of direct mail lists, prospective customer mailing/shipping addresses or list of addresses from client CRM
5,000 – 20,000 addresses
— Address list curation based on location, demographic characteristics, interests and lifestyle
One-Time Setup Fee (First Month)
$2,000
Progressive Monthly Management (Ongoing) {Minimum campaign consecutive month duration: 6-months}
$550
Monthly Budget Paid to Ad Networks
$3,600+
Web-Based Conversions
Location-Based Conversion Zones
Research Done to Identify all Competitor Locations
Ads Shown on Mobile Devices
Initial Banner Ads Created (300×250, 728×90, 160×600, 300×50, 320×50)
3 edits
Campaign Demographic Setup
350+ Ad Exchanges, Networks and Publishers
12-sided Polygon Shapes
Fences as small as 1000 sq ft
Audience Creation based on Location and Time
Recency Targeting Up to 30 Days
Event Targeting
Conference Targeting (Great for B2B)
Custom Bulk Upload of Locations
Competitor Locations Targeted
Up to 250
Conversion Zones Created
Up to 50
Addressable Geofencing
— Bulk upload of direct mail lists, prospective customer mailing/shipping addresses or list of addresses from client CRM
20,000 addresses
— Address list curation based on location, demographic characteristics, interests and lifestyle
One-Time Setup Fee (First Month)
$3,000
Progressive Monthly Management (Ongoing) {Minimum campaign consecutive month duration: 6-months}
15% of ad spend (min. $550/mo.)
Need more information? Call Us:
Right Symbol isn’t your average digital marketing agency. With over a decade of experience, we know a one-size-fits-all approach doesn’t work. That’s why we offer custom geofencing advertising strategies to fit your unique business goals.
Our Aggressive Competitor Geofencing Advertising package includes:
Our Market Leader Competitor Geofencing Advertising package features:
Unify your digital marketing for maximum impact. Stop juggling separate campaigns and unlock the true power of your online presence. Our integrated digital marketing services will help you:
Trusted by over 500 of the world’s leading companies
Geofencing advertising offers a unique set of benefits to elevate your business strategy. Here’s a breakdown of how it can propel your brand forward:
Geofencing advertising goes beyond just showing ads. It unlocks valuable insights about your target audience. By analyzing location data, demographics, and other factors, we can refine your marketing persona with incredible precision.
Imagine crafting targeted ads for customers just five minutes from your store compared to those ten minutes away. Or, consider tailoring messages to people who frequent competitors with different price ranges than yours. This level of audience granularity is the power of geofencing.
Sharpening your target audience through geofencing advertising elevates your entire campaign. The result? A surge in leads, conversions, and sales, propelling you towards your goals at an accelerated pace.
Even if you’re a business that doesn’t operate a storefront location, geofencing advertising can help by generating high-quality leads. For your sales team, that’s an immense benefit, as they can focus their time on converting leads, rather than finding them.
Imagine attending a crowded industry conference – a prime opportunity to connect with your target audience, but physically reaching everyone can be challenging. Geofences come to the rescue! By setting up virtual perimeters around the event venue, you can send targeted ads to attendees’ smartphones as they leave.
This strategy capitalizes on attendees’ post-event behavior. After a long day, people naturally turn to their phones to browse online, catch up on industry news, or unwind with some videos. That’s the perfect moment for your ad to appear, reminding them of your brand and prompting them to visit your website or booth.
By combining the power of geofenced ads with a compelling message that encourages users to visit both your online and physical presence, you’re directing high-value potential customers straight to your sales team. This personalized approach allows your team to connect with these leads and move them further down the sales funnel.
In essence, geofencing advertising bridges the gap between traditional and digital marketing, working together to propel your business forward.
Building a strong customer base goes beyond just attracting new clients. Retaining existing ones is crucial. Studies show acquiring a new customer costs ten times more than keeping a current one, significantly impacting your profit.
So, how does geofencing advertising cultivate customer loyalty?
The key lies in delivering relevant and valuable ads to your target audience. Imagine you run an HVAC company. When a potential client visits your competitor’s location, geofencing lets you know they’re in the market for HVAC solutions.
Your targeted ad can provide immediate assistance, perhaps offering a free installation quote or a 10% discount on HVAC systems. Once they arrive at your store, exceptional customer service by your team seals the positive experience.
This strategy extends beyond businesses with physical locations.
Even at conferences, trade shows, or events, geofencing empowers you to create positive and memorable interactions with your target audience. This level of attentiveness fosters brand loyalty, encouraging them to choose your company over competitors when their needs arise.
Many businesses might be surprised to learn that consumers crave communication from them. In fact, 80% of consumers are more likely to do business with a company that offers a personalized experience across various channels, including apps, websites, and even ads.
Geofencing advertising hits the spot when it comes to satisfying potential customers. By crafting engaging and actionable ads, you can reconnect with your target audience, regardless of whether they’ve previously visited your location or purchased your product.
But wait, there’s more to it than just making a sale. You can also leverage geofencing to address customer needs and encourage them to visit your store, trade show booth, or website. Imagine someone searching for an experienced fence installer or a specialty manufacturer. Your targeted ad can showcase your expertise and position you as the perfect solution to their problem.
A well-rounded digital marketing strategy gives your business a clear advantage. That’s why many companies combine geofencing ads with SEO, PPC campaigns, and other strategies.
This multi-faceted approach maximizes your online presence and drives the results you desire, whether it’s increased restaurant reservations or more inquiries for HVAC quotes.
Valuable data from your geofencing campaign can also empower other digital marketing efforts.
For instance, you might discover a high concentration of users from a town not currently targeted by your SEO strategy. Or, in-store customers might reveal a common issue not yet addressed by your content marketing.
With its range of benefits, geofencing is a strategic choice for businesses aiming for growth.
One of the significant advantages of our competitor-crushing geofencing advertising is the boost it delivers to your brand awareness. Your brand represents a unique value proposition, and geofencing allows you to showcase why your business is the perfect solution.
Geofences elevate brand recognition by putting your company directly in front of potential customers. As they browse mobile apps or use their mobile browser, they’ll encounter targeted ads promoting your business. This consistent exposure establishes your presence and reinforces the idea that you provide the answer to their needs.
These needs could involve finding a caterer for a festival, selecting a restaurant for a family gathering, or even choosing a venue for a corporate event. The beauty lies in the fact that once a customer selects your business, you have the opportunity to cultivate brand loyalty.
Brand loyalty fosters long-term partnerships, translating into a dependable revenue stream. For instance, if you manage a venue, a company might choose your location for all their future corporate events. Even better, they might recommend your services to other businesses, expanding your reach even further.
Geofencing advertising goes beyond simple brand exposure. Our service helps you achieve real conversions, whether it’s driving in-store visits, generating quote requests, or growing your email list. By thoroughly understanding your goals, researching your competition, and analyzing your target audience, we strategically position geofences to maximize their impact.
We don’t just place geofences; we optimize them for size and effectiveness. This ensures your business reaches the ideal audience within the designated area. Our compelling ad creation focuses on the specific wants and needs of your geofenced target market, making them highly receptive to your message.
Our performance-driven approach prioritizes attracting high-value customers to your business. Instead of generic foot traffic, we target individuals who align perfectly with your ideal customer profile. This translates to a higher likelihood of them converting on your calls to action (CTAs), such as subscribing to your email list.
Increased conversion rates unlock a chain reaction of positive outcomes. Imagine you’re a software-as-a-service (SaaS) company. A larger email subscriber base allows you to nurture leads through targeted content, ultimately converting them into paying customers. This revenue boost empowers you to expand your development team, leading to the creation of exciting new features for your existing software or even the development of entirely new applications, diversifying your service offerings and revenue streams.
While geofencing ads might not directly generate immediate sales, they lay the groundwork for future success by fostering brand awareness and achieving micro-conversions. This strategic advantage positions your business ahead of competitors solely focused on immediate sales by nurturing a loyal customer base primed for future conversions.
Geofencing advertising goes beyond just showing ads. It unlocks valuable insights about your target audience. By analyzing location data, demographics, and other factors, we can refine your marketing persona with incredible precision.
Imagine crafting targeted ads for customers just five minutes from your store compared to those ten minutes away. Or, consider tailoring messages to people who frequent competitors with different price ranges than yours. This level of audience granularity is the power of geofencing.
Sharpening your target audience through geofencing advertising elevates your entire campaign. The result? A surge in leads, conversions, and sales, propelling you towards your goals at an accelerated pace.
Even if you’re a business that doesn’t operate a storefront location, geofencing advertising can help by generating high-quality leads. For your sales team, that’s an immense benefit, as they can focus their time on converting leads, rather than finding them.
Imagine attending a crowded industry conference – a prime opportunity to connect with your target audience, but physically reaching everyone can be challenging. Geofences come to the rescue! By setting up virtual perimeters around the event venue, you can send targeted ads to attendees’ smartphones as they leave.
This strategy capitalizes on attendees’ post-event behavior. After a long day, people naturally turn to their phones to browse online, catch up on industry news, or unwind with some videos. That’s the perfect moment for your ad to appear, reminding them of your brand and prompting them to visit your website or booth.
By combining the power of geofenced ads with a compelling message that encourages users to visit both your online and physical presence, you’re directing high-value potential customers straight to your sales team. This personalized approach allows your team to connect with these leads and move them further down the sales funnel.
In essence, geofencing advertising bridges the gap between traditional and digital marketing, working together to propel your business forward.
Building a strong customer base goes beyond just attracting new clients. Retaining existing ones is crucial. Studies show acquiring a new customer costs ten times more than keeping a current one, significantly impacting your profit.
So, how does geofencing advertising cultivate customer loyalty?
The key lies in delivering relevant and valuable ads to your target audience. Imagine you run an HVAC company. When a potential client visits your competitor’s location, geofencing lets you know they’re in the market for HVAC solutions.
Your targeted ad can provide immediate assistance, perhaps offering a free installation quote or a 10% discount on HVAC systems. Once they arrive at your store, exceptional customer service by your team seals the positive experience.
This strategy extends beyond businesses with physical locations.
Even at conferences, trade shows, or events, geofencing empowers you to create positive and memorable interactions with your target audience. This level of attentiveness fosters brand loyalty, encouraging them to choose your company over competitors when their needs arise.
Many businesses might be surprised to learn that consumers crave communication from them. In fact, 80% of consumers are more likely to do business with a company that offers a personalized experience across various channels, including apps, websites, and even ads.
Geofencing advertising hits the spot when it comes to satisfying potential customers. By crafting engaging and actionable ads, you can reconnect with your target audience, regardless of whether they’ve previously visited your location or purchased your product.
But wait, there’s more to it than just making a sale. You can also leverage geofencing to address customer needs and encourage them to visit your store, trade show booth, or website. Imagine someone searching for an experienced fence installer or a specialty manufacturer. Your targeted ad can showcase your expertise and position you as the perfect solution to their problem.
A well-rounded digital marketing strategy gives your business a clear advantage. That’s why many companies combine geofencing ads with SEO, PPC campaigns, and other strategies.
This multi-faceted approach maximizes your online presence and drives the results you desire, whether it’s increased restaurant reservations or more inquiries for HVAC quotes.
Valuable data from your geofencing campaign can also empower other digital marketing efforts.
For instance, you might discover a high concentration of users from a town not currently targeted by your SEO strategy. Or, in-store customers might reveal a common issue not yet addressed by your content marketing.
With its range of benefits, geofencing is a strategic choice for businesses aiming for growth.
One of the significant advantages of our competitor-crushing geofencing advertising is the boost it delivers to your brand awareness. Your brand represents a unique value proposition, and geofencing allows you to showcase why your business is the perfect solution.
Geofences elevate brand recognition by putting your company directly in front of potential customers. As they browse mobile apps or use their mobile browser, they’ll encounter targeted ads promoting your business. This consistent exposure establishes your presence and reinforces the idea that you provide the answer to their needs.
These needs could involve finding a caterer for a festival, selecting a restaurant for a family gathering, or even choosing a venue for a corporate event. The beauty lies in the fact that once a customer selects your business, you have the opportunity to cultivate brand loyalty.
Brand loyalty fosters long-term partnerships, translating into a dependable revenue stream. For instance, if you manage a venue, a company might choose your location for all their future corporate events. Even better, they might recommend your services to other businesses, expanding your reach even further.
Geofencing advertising goes beyond simple brand exposure. Our service helps you achieve real conversions, whether it’s driving in-store visits, generating quote requests, or growing your email list. By thoroughly understanding your goals, researching your competition, and analyzing your target audience, we strategically position geofences to maximize their impact.
We don’t just place geofences; we optimize them for size and effectiveness. This ensures your business reaches the ideal audience within the designated area. Our compelling ad creation focuses on the specific wants and needs of your geofenced target market, making them highly receptive to your message.
Our performance-driven approach prioritizes attracting high-value customers to your business. Instead of generic foot traffic, we target individuals who align perfectly with your ideal customer profile. This translates to a higher likelihood of them converting on your calls to action (CTAs), such as subscribing to your email list.
Increased conversion rates unlock a chain reaction of positive outcomes. Imagine you’re a software-as-a-service (SaaS) company. A larger email subscriber base allows you to nurture leads through targeted content, ultimately converting them into paying customers. This revenue boost empowers you to expand your development team, leading to the creation of exciting new features for your existing software or even the development of entirely new applications, diversifying your service offerings and revenue streams.
While geofencing ads might not directly generate immediate sales, they lay the groundwork for future success by fostering brand awareness and achieving micro-conversions. This strategic advantage positions your business ahead of competitors solely focused on immediate sales by nurturing a loyal customer base primed for future conversions.
Are you curious about geofencing advertising? This mini-FAQ dives into what it is, how it works, and why your business should consider it.
Imagine an invisible fence, but instead of containing pets, it targets specific locations using GPS or RFID. These virtual barriers, called geofences, can range from a meter to 30 kilometers, depending on your reach. Ideally, they should be at least 93 square meters for optimal results.
Similar to invisible fences, geofences trigger actions when users enter or exit them. Unlike a dog receiving a zap, though, users are completely unaware. When they leave a geofence, they become part of an audience pool, allowing your business to serve them ads on mobile apps and webpages.
This builds upon PPC advertising's demographic and geographic targeting, but geofences offer superior precision. You can target users based on their exact location, be it an event, a competitor's store, or even a specific street. It's hyper-targeted advertising at its finest.
Let's look at how a dental practice can leverage geofencing. To attract new patients, they can create geofences around competitor's offices and target specific neighborhoods. This allows them to serve ads promoting special offers, like incentives for visiting their practice.
American Eagle's Success Story
This clothing retailer serves as a prime example of geofencing's effectiveness. They placed geofences around malls housing American Eagle stores. When target audience members entered these zones, they were included in a remarketing campaign. The company then delivered ads showcasing special offers, like discounts for trying on clothes in-store. These ads reached users on mobile apps and webpages, driving them back to physical stores. Ultimately, this strategy tripled their in-store sales.
Beyond Retail: Burger King's Geofencing Play
Burger King used geofencing defensively against McDonald's. Their "#WhopperDetour" campaign encouraged users to visit McDonald's locations and open the Burger King app. This action unlocked a deal for a penny Whopper at the nearest Burger King. The campaign generated significant brand awareness, with their tweet announcing the offer garnering thousands of retweets and likes.
The possibilities are vast! You can target:
One key advantage is targeting competitor locations. It's a core focus of many geofencing advertising services.
Geofencing advertising isn't limited to traditional brick-and-mortar businesses. It offers a surprising range of applications for various industries:
Even businesses without a physical location can benefit:
This versatility lets you find your target audience exactly where they are. By strategically placing geofences and using data-driven insights, you can:
Geofencing offers a unique way to expand your reach and connect with potential customers in a highly targeted manner.
Geofencing advertising isn't just for local shops anymore. It's a powerful tool that can benefit businesses of all shapes and sizes.
Local Businesses Get a Boost:
Beyond Local Reach:
The Power of Data-Driven Targeting:
Geofencing goes beyond simple location targeting. By using data and insights, you can create highly relevant ad campaigns that resonate with your target audience. This translates to:
By utilizing geofencing's capabilities, you can stay top-of-mind for potential customers and achieve significant growth for your business.
Partnering with Right Symbol for your geofencing marketing unlocks a wealth of benefits designed to maximize your campaign’s effectiveness.
Here’s what sets our services apart:
We craft a customized plan specific to your company, industry, target audience, and goals. This personalized approach optimizes your return on investment (ROI), allowing you to pursue ambitious objectives like expansion or team growth.
We believe in true partnership. You’ll have a dedicated account manager who understands your business and team, working seamlessly as an extension of your organization – a stark contrast to impersonal service from other geofencing providers.
As a performance-driven agency, we prioritize measurable results. Our cutting-edge, AI-powered software tracks campaign conversions in real-time, providing valuable insights for optimization.
We go beyond basic demographics. Our team leverages a range of factors, including location and demographics, to create sub-audiences within your target market. This richer audience data fuels more effective geofencing campaigns, driving higher leads, conversions, and revenue.
Our award-winning team delves deep into your local competitors, similar to the approach we take for conference and event competitors. This thorough research empowers us to construct an aggressive geofencing strategy that targets your most valuable customers.
Right Symbol goes the extra mile for your business. That’s why over 91% of our clients choose us as their long-term digital marketing partner.
Contact us at +1 (347) 486-6388 to discuss a personalized strategy with one of our talented strategists. Or, tell us more about your business and goals online – we’d love to hear from you!
I had the pleasure of working with Right Symbol. Their broad product knowledge, analytical mind, and great people skills make them a well-rounded digital transformer. Having them as a part of any team will make the work more enjoyable and efficient.
I had the opportunity to work with Right Symbol on a regular basis on our project, and it has always been a pleasure. I personally learned a lot about digital strategies while working with them. I wish the team the best of luck for future ventures. Stay in touch, and we will keep growing!
I recommend Right Symbol for your digital marketing needs. Their excellent attitude towards the product and their result-driven strategies make them different. They are creative, passionate, and result-oriented. I am looking forward to working with them again in the future.