Ecommerce Social Media Advertising
Unlock the Power of Social Commerce Advertising!
Attention e-commerce businesses! Did you know that social media significantly influences buying decisions, with 74% of users relying on it? This means your social media ads can be a game-changer for your sales. Learn how our e-commerce advertising expertise can help your store thrive!
Book Your 30 Minutes Free Consultation
Retention Rate
Client Satisfaction Score
Net Promoter Score
50+ Digital Experts
Get access to the marketing experts you need, from business consultants to digital marketers, to deliver the results your company demands.
10+ Years Track Record
Navigate (and succeed) in changing market conditions with a digital marketing partner that’s helped businesses like yours succeed for decades.
500+ Reviews
Across industries, roles, and goals, businesses endorse us because we make digital marketing easier, with turn-key solutions that grow bottom line.
In-House Technology
Accelerate your marketing ROI by 20% or more with our all-in-one revenue marketing platform and its toolkits for SEO, PPC, reporting, and more!
Explore Ecommerce Social Media Advertising Service Plans
PRO PLAN
$975
/month
or 15% of ad spend, whichever is higher
ENTERPRISE PLAN
$2,250
/month
or 12% of ad spend, whichever is greater + $250 Platform Fee
- Up to 2 networks
- Up to 8 campaigns
- 2 consultations per month
$1,975 INITIAL CAMPAIGN INVESTMENT
- Up to 3 networks
- Up to 10 campaigns
- 4 consultations per month
$4,250 INITIAL CAMPAIGN INVESTMENT
Explore Ecommerce Social Media Advertising Service Plans
PRO PLAN
$975
/month
or 15% of ad spend, whichever is higher
- Up to 2 networks
- Up to 8 campaigns
- 2 consultations per month
$1,975 INITIAL CAMPAIGN INVESTMENT
ENTERPRISE PLAN
12% of ad spend
/month
Plus $250 / mo. platform fee
- Up to 3 networks
- Up to 10 campaigns
- 4 consultations per month
$4,250 INITIAL CAMPAIGN INVESTMENT
Should You Advertise on Social Media for Your Ecommerce Store?
Social media advertising for e-commerce lets you leverage paid ads on popular platforms like Facebook, Instagram, Twitter, and more. It complements your organic social media efforts by significantly expanding your reach beyond your current followers.
Social media algorithms make it increasingly challenging to organically reach your target audience. Paid advertising ensures your products are seen by users most likely to be interested, driving more sales and online visibility for your e-commerce store.
Have questions? Speak with a social media advertising strategist for personalized guidance. Give us a call at +1 (347) 486-6388!
We Think Different
Disruptive Marketing Ideas To Accelerate The Businesses
My website isn’t getting enough traffic
We’re unable to hit our SQL and revenue goals
My website isn’t generating enough leads
My CPL from digital ad campaigns is too high
Trusted by over 500 of the world’s leading companies
Right Symbol Ecommerce Social Media Advertising Services
Features
Pro
Enterprise
Included Networks
Number of networks included
Pick up to 2
Pick up to 3
Facebook Advertising Campaigns
Instagram Advertising Campaigns
LinkedIn Advertising Campaigns
Twitter Advertising Campaigns
TikTok Advertising Campaigns
Available with Ongoing Fuel Assets
Available with Ongoing Fuel Assets
Pinterest Advertising Campaigns
Available with Ongoing Fuel Assets
AdTech Programmatic Campaigns
Management Deliverables
Dedicated Social Media advertising account manager
500+ SMEs behind campaign driving results
Initial campaign strategy development
Number of advertising campaigns
Up to 8
Up to 10
Audience analysis
Ad campaign copywriting
Ad copy and design performance testing
Ongoing campaign testing and optimization
Dynamic ad format testing
Consultations per month
Up to 2
Up to 4
International campaign management (networks dependent on international policy – addtl. fees may apply)
Upon request
All social assets managed through client-owned accounts
Monitoring clicks, conversions and fraud activity
Monitoring of social ad comments
Add $300/month
Add $600/month
Social Platform Targeting Capabilities (Specifics Vary By Platform)
– Interests
– Demographics
– Professional Characteristics
– Custom Audiences
– Lookalike Audiences
AdTech Programmatic Targeting Capabilities
– 3rd Party Audience Targeting
– Account-Based Retargeting
– CRM Pipeline Retargeting
Social Platform Creative Deliverables
Social Ad Creatives – Copywriting & Design
Up to 2 sets
Up to 4 sets
AdTech Programmatic Creative Deliverables
Display Ad Creatives (One Time)
One Time: Up to 2 sets of rapid display creatives – 16 ads total (8 per set)
One Time: Up to 3 Sets of Custom Layout Display Ads – 24 Ads Total (8 images per set)
Connected TV Commercial Ads (One Time)
One Time: 1 15-second rapid ConnectedTV ad
One Time: 1 Set of Rapid CTV Ads 15 + 30 Seconds (2 videos total)
Audio Commercial
Coming Soon
Coming Soon
Funnels Landing Pages
Setup of 1 Funnels Landing Page template (One Time)
Performance Reporting
Monthly performance & analysis reporting
Website conversion analysis reporting
Initial Campaign Investment (Month 1)
$1,975
$4,250
Ongoing Monthly Campaign Investment (Months 2+)
$975 or 15% of ad spend, whichever is greater
$2,250 or 12% of ad spend, whichever is greater + $250 AdTech Platform Fee
Required Ad Spend Range
$1,000 – $15,000
$15,000+
PRO
Included Networks
Number of networks included
Pick up to 2
Facebook Advertising Campaigns
Instagram Advertising Campaigns
LinkedIn Advertising Campaigns
Twitter Advertising Campaigns
TikTok Advertising Campaigns
Available with Ongoing Fuel Assets
Pinterest Advertising Campaigns
Available with Ongoing Fuel Assets
AdTech Programmatic Campaigns
Management Deliverables
Dedicated Social Media advertising account manager
500+ SMEs behind campaign driving results
Initial campaign strategy development
Number of advertising campaigns
Up to 8
Audience analysis
Ad campaign copywriting
Ad copy and design performance testing
Ongoing campaign testing and optimization
Dynamic ad format testing
Consultations per month
Up to 2
International campaign management (networks dependent on international policy – addtl. fees may apply)
Upon request
All social assets managed through client-owned accounts
Monitoring clicks, conversions and fraud activity
Monitoring of social ad comments
Add $300/month
Social Platform Targeting Capabilities (Specifics Vary By Platform)
– Interests
– Demographics
– Professional Characteristics
– Custom Audiences
– Lookalike Audiences
Social Platform Creative Deliverables
Social Ad Creatives – Copywriting & Design
Up to 2 sets
AdTech Programmatic Creative Deliverables
Display Ad Creatives (One Time)
One Time: Up to 2 sets of rapid display creatives – 16 ads total (8 per set)
Connected TV Commercial Ads (One Time)
One Time: 1 15-second rapid ConnectedTV ad
Audio Commercial
Add 1 Fuel Asset
Funnels Landing Pages
Coming Soon
Setup of 1 Funnels Landing Page template (One Time)
Performance Reporting
Monthly performance & analysis reporting
Website conversion analysis reporting
Initial Campaign Investment (Month 1)
$1,975
Ongoing Monthly Campaign Investment (Months 2+)
$975 or 15% of ad spend, whichever is greater
Required Ad Spend Range
$1,000 – $15,000
ENTERPRISE
Included Networks
Number of networks included
Pick up to 3
Facebook Advertising Campaigns
Instagram Advertising Campaigns
LinkedIn Advertising Campaigns
Twitter Advertising Campaigns
TikTok Advertising Campaigns
Available with Ongoing Fuel Assets
Pinterest Advertising Campaigns
AdTech Programmatic Campaigns
Management Deliverables
Dedicated Social Media advertising account manager
500+ SMEs behind campaign driving results
Initial campaign strategy development
Number of advertising campaigns
Up to 10
Audience analysis
Ad campaign copywriting
Ad copy and design performance testing
Ongoing campaign testing and optimization
Dynamic ad format testing
Consultations per month
Up to 4
International campaign management (networks dependent on international policy – addtl. fees may apply)
All social assets managed through client-owned accounts
Monitoring clicks, conversions and fraud activity
Monitoring of social ad comments
Add $600/month
Social Platform Targeting Capabilities (Specifics Vary By Platform)
– Interests
– Demographics
– Professional Characteristics
– Custom Audiences
– Lookalike Audiences
Social Platform Creative Deliverables
Social Ad Creatives – Copywriting & Design
Up to 4 sets
AdTech Programmatic Creative Deliverables
Display Ad Creatives (One Time)
One Time: Up to 3 Sets of Custom Layout Display Ads – 24 Ads Total (8 images per set)
Connected TV Commercial Ads (One Time)
One Time: 1 Set of Rapid CTV Ads 15 + 30 Seconds (2 videos total)
Audio Commercial
Add 1 Fuel Asset
Funnels Landing Pages
Coming Soon
Setup of 1 Funnels Landing Page template (One Time)
Performance Reporting
Monthly performance & analysis reporting
Website conversion analysis reporting
Initial Campaign Investment (Month 1)
$4,250
Ongoing Monthly Campaign Investment (Months 2+)
$2,250 or 12% of ad spend, whichever is greater + $250 AdTech Platform Fee
Required Ad Spend Range
$15,000+
Table of Contents
- How to use social media advertising for ecommerce
- 1. Establish your campaign goals
- 2. Choose your social platforms
- 3. Develop your ad text and creative
- 4. Create custom landing pages
- 5. Set up ad targeting
- 6. Launch your ads and monitor results
- 7. Partner with an ecommerce advertising agency
- Where should I advertise? Top 7 social media platforms for ecommerce
- What do ecommerce social media advertising services include?
- Social media ad management
- Social ad account audit
- Social media advertising strategy and consultation
- Social advertising creative development
- Social media ad targeting
- Ongoing management and optimization
- Reporting
- Social ad integrations for ecommerce
- FAQs about ecommerce social media advertising services
- What are ecommerce social media advertising services?
- How much do ecommerce social media advertising services cost?
- Get started with social media ads for your ecommerce store!
How to use social media advertising for ecommerce
Social media advertising allows you to target potential customers on popular platforms like Facebook, Instagram, Twitter, and more. It complements your organic social media efforts by significantly expanding your reach beyond current followers.
To get started advertising your ecommerce business on social media, you’ll want to:
1. Establish your campaign goals
What do you want to achieve with your social media advertising? Do you want to:
- Increase brand awareness and recognition?
- Drive more traffic to your website or product pages?
- Generate leads or boost sales conversions?
Setting specific and measurable goals will guide your campaign strategy and help you track success later.
Contact us online, or give us a call at +1 (347) 486-6388 to learn more.
2. Choose your social platforms
The best platforms for your social media advertising depend on your target audience and campaign goals. Consider:
- Demographics: Where does your ideal customer spend their time online? Age, location, and gender can influence platform choice.
- Interests: What are your audience’s interests? Platforms known for specific hobbies or communities might be ideal.
- Engagement: Which platforms offer the most engagement features for your ad format (images, videos, etc.)?
By understanding your audience and goals, you can select the social media platforms that offer the highest potential for reaching and connecting with them.
3. Develop your ad text and creative
Your social media ads need to stop users scrolling and compel them to click. Here’s what to consider:
- Compelling visuals: Use high-quality images or videos that are relevant to your product or service and grab attention.
- Clear and concise message: Keep your ad copy focused, highlighting the benefits your offering provides.
- Strong call to action (CTA): Tell users exactly what you want them to do next, whether it’s visiting your website, learning more, or making a purchase.
- A/B testing: Experiment with different ad variations to see what resonates best with your audience.
By focusing on these elements, you can create compelling ad creative that drives results.
4. Create custom landing pages
When users click your ad, they should arrive at a landing page specifically designed to convert them. This dedicated page acts as the final destination of your ad campaign.
Here’s why landing pages matter:
- Continuity: Ensure your landing page’s messaging and visuals match your ad copy. This creates a smooth user experience and reinforces the offer presented in the ad.
- Focus and Clarity: Landing pages eliminate distractions and guide users towards a specific action, like making a purchase or subscribing to a newsletter.
- Clear Call to Action (CTA): Tell users exactly what you want them to do next with a prominent and compelling CTA button.
By creating targeted landing pages that align with your ads, you can significantly increase the chances of converting clicks into customers.
5. Set up ad targeting
Reaching the right audience is crucial for successful social media advertising. These platforms offer powerful targeting options to ensure your ads are seen by the most relevant users:
Depending on your campaign and goals, you may choose to target social media users based on:
- Demographics: Target users based on age, location, gender, income, and other demographic factors.
- Interests and Behaviors: Reach users based on their interests, hobbies, online behavior, and purchase intent.
- Custom Audiences: Leverage existing customer data or website visitors to create highly targeted campaigns.
- Lookalike Audiences: Expand your reach to new users who share similar characteristics with your existing customer base.
By strategically combining different targeting options, you can significantly increase the effectiveness of your social media advertising campaigns.
6. Launch your ads and monitor results
Once you’ve created your social media ad campaigns, it’s time to launch them! But the work doesn’t stop there. Consistent monitoring and analysis are crucial for optimizing your campaigns and maximizing results.
- Track key metrics: Monitor important metrics like impressions, clicks, engagement, and conversions.
- Analyze data insights: Use data to understand what’s working and what’s not. Identify areas for improvement and make adjustments to your campaigns.
- Test and refine: Don’t be afraid to experiment with different ad variations, targeting options, and landing pages. See what resonates best with your audience and continually refine your approach for better performance.
By closely monitoring your campaigns and leveraging data insights, you can ensure your social media advertising delivers the best possible results for your e-commerce business.
If you want to learn more or need help evaluating and optimizing your social ads, give us a call at +1 (347) 486-6388!
7. Partner with an ecommerce advertising agency
Creating and managing successful social media advertising campaigns can be complex. For those who find the process daunting, partnering with an experienced ecommerce advertising agency can be a valuable option.
Benefits of partnering with an agency:
- Expertise: Agencies possess in-depth knowledge of social media advertising platforms, best practices, and targeting strategies.
- Time-saving: They can handle the day-to-day management of your campaigns, freeing you to focus on other aspects of your business.
- Performance optimization: Agencies can analyze data and make ongoing adjustments to ensure your campaigns deliver the best possible results.
If you’re looking for expert guidance and support to maximize the effectiveness of your social media advertising, consider partnering with an ecommerce advertising agency.
Where should I advertise? Top 7 social media platforms for ecommerce
Struggling to decide where to advertise your online store? Look no further! Here are 7 of the most powerful social media platforms to reach your target audience:
- Facebook: With billions of users, Facebook offers unmatched targeting capabilities to connect with potential customers.
- Instagram: Showcase your products with stunning visuals and leverage influencer marketing to drive sales.
- YouTube: Create engaging product demos, tutorials, and brand stories to build trust and brand awareness.
- Pinterest: Inspire users with product inspiration boards and make it easy for them to discover your offerings.
- TikTok: Captivate younger demographics with trendy video content and tap into the impulsive buying power of the platform.
- Twitter: Spark conversations, offer real-time customer service, and drive traffic to your store with relevant hashtags and engaging content.
Right Symbol: Your Social Advertising Partner
No matter which platform you choose, Right Symbol can craft a social advertising strategy tailored to your specific ecommerce goals. We’ll help you:
- Target the right audience: Reach potential customers who are most likely to be interested in your products.
- Create high-converting content: Design ads that grab attention and drive sales.
- Track and analyze results: Monitor your campaigns and optimize them for maximum impact.
Ready to take your ecommerce business to the next level?
Contact Right Symbol today to learn more about our social advertising services!
What do ecommerce social media advertising services include?
At Right Symbol, we understand the unique challenges faced by small and medium-sized online businesses. That’s why we’ve crafted a comprehensive suite of social media advertising services designed to specifically address your needs. Here’s what you can expect:
Social media ad management
Struggling to manage your social media advertising for your ecommerce business? We can help. Our team of social media experts will work with you to create and run effective ad campaigns that reach your target audience and drive results.
- Dedicated Account Manager: You’ll have a point person who understands your business goals and can help you achieve them.
- Social Media Expertise: Our team knows the ins and outs of each major social media platform, so you can be sure your ads are reaching the right people.
- Advanced Data Tracking: Gain valuable insights into your ad performance and make data-driven decisions to optimize your campaigns.
Stop wasting time and money on social media ads that don’t work. Let us help you take control of your social media advertising and achieve your ecommerce goals.
Social ad account audit
Let’s kick things off by getting a clear picture of your social advertising landscape. Our experts will conduct a comprehensive audit of your existing social ad accounts. This includes:
- Unveiling Your Strategy: We’ll analyze your current social media advertising approach to understand its strengths and identify areas for improvement.
- Competitive Benchmarking: We’ll delve into the ad strategies of your competitors, uncovering valuable insights to help your ads stand out and achieve optimal results.
Through this in-depth analysis, we’ll gain the knowledge needed to craft high-performing social ad campaigns tailored to your specific goals.
Social media advertising strategy and consultation
Our social media advertising experts will analyze your current ad setup to identify areas for improvement. We’ll recommend the optimal campaign structure and number of campaigns to achieve your specific goals.
We’ll guide you in establishing audience targeting parameters that pinpoint your ideal customers. We’ll also help you determine the most effective budget allocation to maximize your return on investment (ROI) within the ecommerce landscape.
With over onedecades of experience, our social media strategists have a deep understanding of what drives success in ecommerce advertising. But don’t just take our word for it – [insert social proof metric, e.g., “over 1000 satisfied clients” or “proven track record of increasing sales for ecommerce stores”].
Social advertising creative development
Our team of social media experts doesn’t just stop at strategy – we’ll help you bring your vision to life with captivating ad creative. We focus on crafting the following key elements:
- Magnetic Messaging: We’ll write clear, concise copy that resonates with your target audience and compels them to take action.
- Eye-Catching Headlines: Headlines are your first impression, so we’ll craft attention-grabbing titles that pique interest and encourage clicks.
- Visually Appealing Design: Our designers will create stunning ad visuals that stop the scroll and showcase your brand in the best light.
- Clear Calls to Action (CTAs): We’ll ensure your ads include clear and actionable CTAs that tell users exactly what you want them to do next.
We understand the importance of getting your creative just right. That’s why we offer two rounds of revisions on the initial ad creative, allowing you to provide feedback and ensure your ads perfectly align with your vision.
Social media ad targeting
Social media advertising offers a powerful advantage for your ecommerce store: pinpoint accuracy. With advanced targeting options, you can put your products directly in front of the people most likely to become enthusiastic customers.
Here’s how you can craft your perfect audience:
- Target people you already know: Utilize features like customer list targeting or social pixels to reconnect with previous website visitors or existing customers.
- Go beyond demographics: Sure, age and location are important, but social media lets you dig deeper. Target based on interests, online behaviors, and even purchase intentions to ensure your message resonates.
- Get specific: Imagine showing your ads to people working in a specific industry, at a particular company size, or even with a relevant job title. With social media targeting, it’s possible!
- Tech-savvy targeting: Reach customers based on the devices they use, ensuring your ad displays flawlessly on their phone, tablet, or computer.
By tailoring your audience, you spend smarter, not harder. Social media targeting eliminates wasted ad impressions, putting your budget towards those most likely to convert into loyal customers.
Ongoing management and optimization
Right Symbol’s social advertising plans go beyond just launching campaigns. We provide ongoing management and optimization to ensure your ads keep performing at their best.
Social advertising is an ongoing process, not a one-time solution. Our team closely monitors ad performance and results to identify areas for improvement.
Leveraging this data, we fine-tune your campaigns to deliver even stronger results over time.
Reporting
Our ecommerce social ad services provide comprehensive reporting. You’ll receive regular reports (monthly, quarterly, and annual) that detail your ad performance. Additionally, you’ll have access to a user-friendly dashboard for real-time insights into your campaigns.
These reports offer valuable transparency. You’ll see a clear breakdown of your ad spend, allowing you to understand where your budget is allocated. They’ll also highlight successful elements and areas for improvement, empowering data-driven optimization of your ads.
Social ad integrations for ecommerce
Looking to simplify your social media advertising for your online store? We offer seamless integrations with popular ecommerce platforms to make campaign management a breeze.
Supported Platforms:
- BigCommerce
- 3dcart
- CDK Global
- Ecwid
- Magento
- OpenCart
- PrestaShop
- Shopify
- Storeden
- WooCommerce
This table provides a quick overview of our integration features for each platform:
Features
Integrations — Pixel
Integrations — Catalogs
BigCommerce
Yes
No
3dcart
Yes
Yes
CDK Global
No
Yes
Ecwid
Yes
No
Magento
Yes
Yes
OpenCart
Yes
Yes
PrestaShop
Yes
No
Shopify
Yes
No – but Flexify app – $29/month
Storeden
Yes
Yes
WooCommerce
Yes
Yes
Integrations — Pixel
Platforms
BigCommerce
Yes
3dcart
Yes
CDK Global
No
Ecwid
Yes
Magento
Yes
OpenCart
Yes
PrestaShop
Yes
Shopify
Yes
Storeden
Yes
WooCommerce
Yes
Integrations — Catalogs
Platforms
BigCommerce
No
3dcart
Yes
CDK Global
Yes
Ecwid
No
Magento
Yes
OpenCart
Yes
PrestaShop
No
Shopify
No – but Flexify app – $29/month
Storeden
Yes
WooCommerce
Yes
FAQs about ecommerce social media advertising services
Looking to learn more about social media advertising services for ecommerce? Read our FAQ:
What are ecommerce social media advertising services?
Ecommerce social media advertising services help online stores leverage the power of social media platforms like Facebook, Instagram, Twitter, etc. Through paid advertising on these platforms, you can reach a wider audience, increase brand awareness, boost engagement with your products, and ultimately drive sales.
How much do ecommerce social media advertising services cost?
The cost of ecommerce social media advertising services can vary depending on several factors:
- The agency you choose: Different agencies have varying pricing structures.
- Your monthly ad spend: The amount you allocate for your social media ad campaigns will impact the overall cost.
- Your social media strategy: Complex strategies requiring more ad formats, targeting options, and ongoing optimization might cost more.
Generally, ecommerce businesses invest anywhere from $450 to $6,000 per month on social media advertising.
Is your ecommerce business ready to leverage social media advertising?
If you’re looking to drive brand awareness, increase website traffic, and boost sales for your online store, social media advertising can be a powerful tool.
Right Symbol— a Meta Business Partner — can help. In the past five years, we’ve helped clients manage more than 12.9 million ecommerce transactions.
Like the sound of that? Contact Right Symbol or give us a call at +1 (347) 486-6388.to speak with our ecommerce social media agency!
Table of Contents
- How to use social media advertising for ecommerce
- 1. Establish your campaign goals
- 2. Choose your social platforms
- 3. Develop your ad text and creative
- 4. Create custom landing pages
- 5. Set up ad targeting
- 6. Launch your ads and monitor results
- 7. Partner with an ecommerce advertising agency
- Where should I advertise? Top 7 social media platforms for ecommerce
- What do ecommerce social media advertising services include?
- Social media ad management
- Social ad account audit
- Social media advertising strategy and consultation
- Social advertising creative development
- Social media ad targeting
- Ongoing management and optimization
- Reporting
- Social ad integrations for ecommerce
- FAQs about ecommerce social media advertising services
- What are ecommerce social media advertising services?
- How much do ecommerce social media advertising services cost?
- Get started with social media ads for your ecommerce store!
How to use social media advertising for ecommerce
Social media advertising allows you to target potential customers on popular platforms like Facebook, Instagram, Twitter, and more. It complements your organic social media efforts by significantly expanding your reach beyond current followers.
To get started advertising your ecommerce business on social media, you’ll want to:
1. Establish your campaign goals
What do you want to achieve with your social media advertising? Do you want to:
- Increase brand awareness and recognition?
- Drive more traffic to your website or product pages?
- Generate leads or boost sales conversions?
Setting specific and measurable goals will guide your campaign strategy and help you track success later.
Contact us online, or give us a call at +1 (347) 486-6388 to learn more.
2. Choose your social platforms
The best platforms for your social media advertising depend on your target audience and campaign goals. Consider:
- Demographics: Where does your ideal customer spend their time online? Age, location, and gender can influence platform choice.
- Interests: What are your audience’s interests? Platforms known for specific hobbies or communities might be ideal.
- Engagement: Which platforms offer the most engagement features for your ad format (images, videos, etc.)?
By understanding your audience and goals, you can select the social media platforms that offer the highest potential for reaching and connecting with them.
3. Develop your ad text and creative
Your social media ads need to stop users scrolling and compel them to click. Here’s what to consider:
- Compelling visuals: Use high-quality images or videos that are relevant to your product or service and grab attention.
- Clear and concise message: Keep your ad copy focused, highlighting the benefits your offering provides.
- Strong call to action (CTA): Tell users exactly what you want them to do next, whether it’s visiting your website, learning more, or making a purchase.
- A/B testing: Experiment with different ad variations to see what resonates best with your audience.
By focusing on these elements, you can create compelling ad creative that drives results.
4. Create custom landing pages
When users click your ad, they should arrive at a landing page specifically designed to convert them. This dedicated page acts as the final destination of your ad campaign.
Here’s why landing pages matter:
- Continuity: Ensure your landing page’s messaging and visuals match your ad copy. This creates a smooth user experience and reinforces the offer presented in the ad.
- Focus and Clarity: Landing pages eliminate distractions and guide users towards a specific action, like making a purchase or subscribing to a newsletter.
- Clear Call to Action (CTA): Tell users exactly what you want them to do next with a prominent and compelling CTA button.
By creating targeted landing pages that align with your ads, you can significantly increase the chances of converting clicks into customers.
5. Set up ad targeting
Reaching the right audience is crucial for successful social media advertising. These platforms offer powerful targeting options to ensure your ads are seen by the most relevant users:
Depending on your campaign and goals, you may choose to target social media users based on:
- Demographics: Target users based on age, location, gender, income, and other demographic factors.
- Interests and Behaviors: Reach users based on their interests, hobbies, online behavior, and purchase intent.
- Custom Audiences: Leverage existing customer data or website visitors to create highly targeted campaigns.
- Lookalike Audiences: Expand your reach to new users who share similar characteristics with your existing customer base.
By strategically combining different targeting options, you can significantly increase the effectiveness of your social media advertising campaigns.
6. Launch your ads and monitor results
Once you’ve created your social media ad campaigns, it’s time to launch them! But the work doesn’t stop there. Consistent monitoring and analysis are crucial for optimizing your campaigns and maximizing results.
- Track key metrics: Monitor important metrics like impressions, clicks, engagement, and conversions.
- Analyze data insights: Use data to understand what’s working and what’s not. Identify areas for improvement and make adjustments to your campaigns.
- Test and refine: Don’t be afraid to experiment with different ad variations, targeting options, and landing pages. See what resonates best with your audience and continually refine your approach for better performance.
By closely monitoring your campaigns and leveraging data insights, you can ensure your social media advertising delivers the best possible results for your e-commerce business.
If you want to learn more or need help evaluating and optimizing your social ads, give us a call at +1 (347) 486-6388!
7. Partner with an ecommerce advertising agency
Creating and managing successful social media advertising campaigns can be complex. For those who find the process daunting, partnering with an experienced ecommerce advertising agency can be a valuable option.
Benefits of partnering with an agency:
- Expertise: Agencies possess in-depth knowledge of social media advertising platforms, best practices, and targeting strategies.
- Time-saving: They can handle the day-to-day management of your campaigns, freeing you to focus on other aspects of your business.
- Performance optimization: Agencies can analyze data and make ongoing adjustments to ensure your campaigns deliver the best possible results.
If you’re looking for expert guidance and support to maximize the effectiveness of your social media advertising, consider partnering with an ecommerce advertising agency.
Where should I advertise? Top 7 social media platforms for ecommerce
Struggling to decide where to advertise your online store? Look no further! Here are 7 of the most powerful social media platforms to reach your target audience:
- Facebook: With billions of users, Facebook offers unmatched targeting capabilities to connect with potential customers.
- Instagram: Showcase your products with stunning visuals and leverage influencer marketing to drive sales.
- YouTube: Create engaging product demos, tutorials, and brand stories to build trust and brand awareness.
- Pinterest: Inspire users with product inspiration boards and make it easy for them to discover your offerings.
- TikTok: Captivate younger demographics with trendy video content and tap into the impulsive buying power of the platform.
- Twitter: Spark conversations, offer real-time customer service, and drive traffic to your store with relevant hashtags and engaging content.
Right Symbol: Your Social Advertising Partner
No matter which platform you choose, Right Symbol can craft a social advertising strategy tailored to your specific ecommerce goals. We’ll help you:
- Target the right audience: Reach potential customers who are most likely to be interested in your products.
- Create high-converting content: Design ads that grab attention and drive sales.
- Track and analyze results: Monitor your campaigns and optimize them for maximum impact.
Ready to take your ecommerce business to the next level?
Contact Right Symbol today to learn more about our social advertising services!
What do ecommerce social media advertising services include?
At Right Symbol, we understand the unique challenges faced by small and medium-sized online businesses. That’s why we’ve crafted a comprehensive suite of social media advertising services designed to specifically address your needs. Here’s what you can expect:
Social media ad management
Struggling to manage your social media advertising for your ecommerce business? We can help. Our team of social media experts will work with you to create and run effective ad campaigns that reach your target audience and drive results.
- Dedicated Account Manager: You’ll have a point person who understands your business goals and can help you achieve them.
- Social Media Expertise: Our team knows the ins and outs of each major social media platform, so you can be sure your ads are reaching the right people.
- Advanced Data Tracking: Gain valuable insights into your ad performance and make data-driven decisions to optimize your campaigns.
Stop wasting time and money on social media ads that don’t work. Let us help you take control of your social media advertising and achieve your ecommerce goals.
Social ad account audit
Let’s kick things off by getting a clear picture of your social advertising landscape. Our experts will conduct a comprehensive audit of your existing social ad accounts. This includes:
- Unveiling Your Strategy: We’ll analyze your current social media advertising approach to understand its strengths and identify areas for improvement.
- Competitive Benchmarking: We’ll delve into the ad strategies of your competitors, uncovering valuable insights to help your ads stand out and achieve optimal results.
Through this in-depth analysis, we’ll gain the knowledge needed to craft high-performing social ad campaigns tailored to your specific goals.
Social media advertising strategy and consultation
Our social media advertising experts will analyze your current ad setup to identify areas for improvement. We’ll recommend the optimal campaign structure and number of campaigns to achieve your specific goals.
We’ll guide you in establishing audience targeting parameters that pinpoint your ideal customers. We’ll also help you determine the most effective budget allocation to maximize your return on investment (ROI) within the ecommerce landscape.
With over onedecades of experience, our social media strategists have a deep understanding of what drives success in ecommerce advertising. But don’t just take our word for it – [insert social proof metric, e.g., “over 1000 satisfied clients” or “proven track record of increasing sales for ecommerce stores”].
Social advertising creative development
Our team of social media experts doesn’t just stop at strategy – we’ll help you bring your vision to life with captivating ad creative. We focus on crafting the following key elements:
- Magnetic Messaging: We’ll write clear, concise copy that resonates with your target audience and compels them to take action.
- Eye-Catching Headlines: Headlines are your first impression, so we’ll craft attention-grabbing titles that pique interest and encourage clicks.
- Visually Appealing Design: Our designers will create stunning ad visuals that stop the scroll and showcase your brand in the best light.
- Clear Calls to Action (CTAs): We’ll ensure your ads include clear and actionable CTAs that tell users exactly what you want them to do next.
We understand the importance of getting your creative just right. That’s why we offer two rounds of revisions on the initial ad creative, allowing you to provide feedback and ensure your ads perfectly align with your vision.
Social media ad targeting
Social media advertising offers a powerful advantage for your ecommerce store: pinpoint accuracy. With advanced targeting options, you can put your products directly in front of the people most likely to become enthusiastic customers.
Here’s how you can craft your perfect audience:
- Target people you already know: Utilize features like customer list targeting or social pixels to reconnect with previous website visitors or existing customers.
- Go beyond demographics: Sure, age and location are important, but social media lets you dig deeper. Target based on interests, online behaviors, and even purchase intentions to ensure your message resonates.
- Get specific: Imagine showing your ads to people working in a specific industry, at a particular company size, or even with a relevant job title. With social media targeting, it’s possible!
- Tech-savvy targeting: Reach customers based on the devices they use, ensuring your ad displays flawlessly on their phone, tablet, or computer.
By tailoring your audience, you spend smarter, not harder. Social media targeting eliminates wasted ad impressions, putting your budget towards those most likely to convert into loyal customers.
Ongoing management and optimization
Right Symbol’s social advertising plans go beyond just launching campaigns. We provide ongoing management and optimization to ensure your ads keep performing at their best.
Social advertising is an ongoing process, not a one-time solution. Our team closely monitors ad performance and results to identify areas for improvement.
Leveraging this data, we fine-tune your campaigns to deliver even stronger results over time.
Reporting
Our ecommerce social ad services provide comprehensive reporting. You’ll receive regular reports (monthly, quarterly, and annual) that detail your ad performance. Additionally, you’ll have access to a user-friendly dashboard for real-time insights into your campaigns.
These reports offer valuable transparency. You’ll see a clear breakdown of your ad spend, allowing you to understand where your budget is allocated. They’ll also highlight successful elements and areas for improvement, empowering data-driven optimization of your ads.
Social ad integrations for ecommerce
Looking to simplify your social media advertising for your online store? We offer seamless integrations with popular ecommerce platforms to make campaign management a breeze.
Supported Platforms:
- BigCommerce
- 3dcart
- CDK Global
- Ecwid
- Magento
- OpenCart
- PrestaShop
- Shopify
- Storeden
- WooCommerce
This table provides a quick overview of our integration features for each platform:
Features
Integrations — Pixel
Integrations — Catalogs
BigCommerce
Yes
No
3dcart
Yes
Yes
CDK Global
No
Yes
Ecwid
Yes
No
Magento
Yes
Yes
OpenCart
Yes
Yes
PrestaShop
Yes
No
Shopify
Yes
No – but Flexify app – $29/month
Storeden
Yes
Yes
WooCommerce
Yes
Yes
Integrations — Pixel
Platforms
BigCommerce
Yes
3dcart
Yes
CDK Global
No
Ecwid
Yes
Magento
Yes
OpenCart
Yes
PrestaShop
Yes
Shopify
Yes
Storeden
Yes
WooCommerce
Yes
Integrations — Catalogs
Platforms
BigCommerce
No
3dcart
Yes
CDK Global
Yes
Ecwid
No
Magento
Yes
OpenCart
Yes
PrestaShop
No
Shopify
No – but Flexify app – $29/month
Storeden
Yes
WooCommerce
Yes
FAQs about ecommerce social media advertising services
Looking to learn more about social media advertising services for ecommerce? Read our FAQ:
What are ecommerce social media advertising services?
Ecommerce social media advertising services help online stores leverage the power of social media platforms like Facebook, Instagram, Twitter, etc. Through paid advertising on these platforms, you can reach a wider audience, increase brand awareness, boost engagement with your products, and ultimately drive sales.
How much do ecommerce social media advertising services cost?
The cost of ecommerce social media advertising services can vary depending on several factors:
- The agency you choose: Different agencies have varying pricing structures.
- Your monthly ad spend: The amount you allocate for your social media ad campaigns will impact the overall cost.
- Your social media strategy: Complex strategies requiring more ad formats, targeting options, and ongoing optimization might cost more.
Generally, ecommerce businesses invest anywhere from $450 to $6,000 per month on social media advertising.
Is your ecommerce business ready to leverage social media advertising?
If you’re looking to drive brand awareness, increase website traffic, and boost sales for your online store, social media advertising can be a powerful tool.
Right Symbol— a Meta Business Partner — can help. In the past five years, we’ve helped clients manage more than 12.9 million ecommerce transactions.
Like the sound of that? Contact Right Symbol or give us a call at +1 (347) 486-6388.to speak with our ecommerce social media agency!
Testimonials
What Our Client’s Say
“ Analytical mind and great skills ”
I had the pleasure of working with Right Symbol. Their broad product knowledge, analytical mind, and great people skills make them a well-rounded digital transformer. Having them as a part of any team will make the work more enjoyable and efficient.
- (4.7 Out of 5)
“ I personally learned a lot with team ”
I had the opportunity to work with Right Symbol on a regular basis on our project, and it has always been a pleasure. I personally learned a lot about digital strategies while working with them. I wish the team the best of luck for future ventures. Stay in touch, and we will keep growing!
- (4.9 Out of 5)
" Result-driven strategies "
I recommend Right Symbol for your digital marketing needs. Their excellent attitude towards the product and their result-driven strategies make them different. They are creative, passionate, and result-oriented. I am looking forward to working with them again in the future.
- (4.3 Out of 5)