Account Based Marketing Services
Grow Your High-Value Accounts: Account-Based Marketing
Right Symbol takes account-based marketing (ABM) to the next level. We leverage cutting-edge AI and machine learning to craft personalized strategies that target your ideal high-value accounts. Our data-driven approach unlocks significant growth opportunities, empowering you to expand your reach, build stronger teams, and achieve lasting success.
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Account-Based Marketing: Win Your Next B2B Client
Struggling to capture high-value accounts in the B2B world? Look no further. Our account-based marketing (ABM) services are designed to transform how you approach customer acquisition.
We leverage cutting-edge technology and our team of award-winning specialists to craft personalized ABM campaigns that get real results. Unlike the competition, our focus is entirely on your success.
- Effortless ABM: Experience a smooth, hassle-free journey with our streamlined approach.
- Client-Centric Results: Our sky-high client recommendation score (488% above industry average) speaks volumes about our dedication to exceeding expectations.
- Proven Track Record: With a remarkable 91% client retention rate, we have a history of achieving client goals and building lasting partnerships.
Contact us today to connect with an experienced ABM strategist and learn how we can propel your B2B success. Let’s make Right Symbol your trusted partner in achieving game-changing results.
Table of Contents
- What is account-based marketing?
- The benefits of ABM services
- The lead nurturing power of email marketing
- 1. Increased efficiency
- 2. Reduced risk
- 3. Marketing and sales alignment
- 4. Easier campaign monitoring and results analysis
- 5. Increased sales and customer satisfaction
- Features of Right Symbol ABM marketing services
- Account profiling
- Target account analysis
- Competitor evaluation
- Strategy development
- Campaign optimization
- Routine reporting
What is account-based marketing?
Account-based marketing (ABM) is a targeted marketing strategy that focuses on a predefined list of high-value accounts. Unlike traditional marketing with broad campaigns, ABM personalizes outreach and messaging to address the specific needs and challenges of each target account. This personalized approach fosters deeper customer relationships, improves sales and marketing efficiency, and ultimately increases customer satisfaction and loyalty.
The benefits of ABM services
Account-Based Marketing (ABM) offers a strategic approach to target high-value accounts. Here’s how it can benefit your business:
- Increased ROI: ABM focuses resources on the most promising leads, leading to higher conversion rates and a better return on your marketing investment.
- Streamlined Sales Cycles: By personalizing the buyer journey for key accounts, ABM can shorten the time it takes to close deals.
- Enhanced Customer Relationships: ABM fosters deeper connections with decision-makers at target accounts, leading to stronger partnerships and repeat business.
- Improved Marketing & Sales Alignment: ABM requires collaboration between marketing and sales teams, ensuring everyone is working towards the same goals.
Considering ABM? Many ABM service providers offer pre-built campaigns to simplify the launch process.
The lead nurturing power of email marketing
Targeted lifecycle email marketing plays a crucial role in cultivating valuable leads. Here’s how it benefits your business:
1. Increased efficiency
Target high-value accounts from the get-go, eliminating unqualified leads that eat up time and resources. This laser focus allows your marketing and sales teams to work smarter, not harder, resulting in a more efficient lead nurturing process.
2. Reduced risk
By nurturing only qualified leads, you invest resources in prospects with a demonstrably higher chance of converting. This targeted approach mitigates the risk of wasted effort on unqualified leads, maximizing your return on investment.
3. Marketing and sales alignment
Successful ABM hinges on close collaboration between your marketing and sales teams. By working together, they can create a tailored experience for each target account. This unified approach fosters a seamless buyer journey and optimizes your overall ABM efforts.
4. Easier campaign monitoring and results analysis
ABM simplifies campaign measurement by focusing on a targeted set of high-value accounts. This reduces the complexity of data analysis compared to monitoring numerous accounts. Additionally, ABM’s focus on creating specific plans for each target account translates to clearer goals and metrics. With well-defined objectives, you can easily assess the campaign’s performance and identify areas for improvement.
5. Increased sales and customer satisfaction
Account-Based Marketing (ABM) offers a strategic advantage by targeting high-value, qualified leads. This focus ensures your marketing efforts resonate with the specific needs and challenges of these decision-makers. By tailoring messaging and outreach, ABM fosters deeper connections with target accounts, ultimately driving higher sales and customer satisfaction.
Features of Right Symbol ABM marketing services
Right Symbol offers a complete ABM solution designed to streamline your client acquisition process. We handle everything from in-depth target account research to crafting a winning strategy, ensuring a smooth path to securing your next high-value customer.
Here’s what you get when you partner with us:
Account profiling
Every company has unique goals for account-based marketing (ABM). Whether you want to deepen relationships with existing clients or target high-value prospects, our ABM services begin with in-depth account profiling.
Through account profiling, a dedicated account manager gets to know your business thoroughly. By leveraging our research expertise, we’ll collaborate with you to build a clear picture of your Ideal Customer Profile (ICP).
Here’s what we consider when building your ICP:
- Company Size: This includes factors like employee count and customer base size.
- Financial Strength: Annual revenue is a key indicator of a prospect’s ability to invest in your solutions.
- Industry and Technology: Understanding your target market and the technologies they use allows for focused outreach.
- Location: Geographic targeting can be crucial depending on your industry or service offerings.
- Budget: Knowing a prospect’s typical spending allows you to assess if they’re a good fit for your ABM efforts.
With a well-defined ICP in hand, evaluating potential accounts becomes efficient and streamlined. You can quickly assess a prospect’s fit based on their similarities to your ideal customer. This clarity empowers you to make informed decisions about which accounts to pursue using ABM strategies. marketing.
Target account analysis
Once you’ve identified a potential high-value customer (fitting your Ideal Customer Profile or ICP), a dedicated account manager jumps in for a deep dive analysis. This initial research is crucial – it forms the bedrock of your targeted marketing strategy.
Here’s what the account manager explores:
- Decision-Maker Landscape: How many key people are involved in the buying process?
- Company Scope: Understanding the size of the target company helps tailor your approach.
- Needs and Challenges: What specific products or services is the company looking for?
- Budgetary Constraints: Knowing their budget helps determine the best value proposition.
This intel empowers your account manager to:
- Pinpoint Decision-Makers: Identify who needs to be convinced and at what stage of the buying journey they might be in.
- Craft a Winning Strategy: All this information feeds into a customized marketing approach designed to resonate with your target account.
In short, a thorough target account analysis equips you to create a laser-focused strategy with a higher chance of success.
Competitor evaluation
In the world of account-based marketing, knowing your competitors is critical. By analyzing their strategies, you gain valuable insights that can inform your own ABM plan. Here’s what a competitor evaluation can reveal:
- Competitor Tactics: Uncover their marketing strategies to identify potential gaps and opportunities to differentiate your approach. Are they focusing on specific messaging or channels? This knowledge allows you to tailor your messaging and choose the channels that resonate most with your target accounts.
- Budget Allocation: Understanding how much your competitors are spending helps you develop a realistic budget for your own ABM campaign. You can use this information to optimize your spending and get the most out of your resources.
- Internal Structure: Knowing whether they manage their ABM efforts in-house or outsource them can inform your outreach strategy. This can help you tailor your approach to the decision-making process within your target accounts.
By identifying your competitors’ strengths and weaknesses, you can craft a targeted ABM campaign that stands out and resonates with your ideal customers. This will help you achieve your goals of reaching and converting high-value accounts.
Strategy development
Our dedicated account manager delves into their research on your target company, combined with discussions with your team. This ensures the strategy aligns with your brand voice and resonates with key decision-makers.
We take into account your brand guidelines, product offerings, and preferences to craft a strategy that perfectly complements your goals.
Our strategy development focuses on five crucial aspects:
- Understanding Needs: What are the critical questions that company decision-makers need answered?
- Reaching the Right Audience: Which channels, such as search engines or social media, are most effective for reaching these decision-makers?
- Goal Setting: Defining both short-term wins and long-term objectives for the campaign.
- Resource Allocation: Determining the optimal budget allocation for each chosen channel.
- Buyer Journey Targeting: Tailoring messaging to resonate with decision-makers at different stages of the buying process.
While crafting a comprehensive strategy takes time, we prioritize a fast turnaround. We understand the importance of this account to your business and act as an extension of your team, ensuring a swift launch.
Campaign optimization
After your campaign launches, your account manager becomes your partner in maximizing its success. This ongoing process is called campaign optimization. Here’s what it means:
Campaign optimization involves analyzing your campaign’s performance and identifying areas to strengthen it. These adjustments can significantly impact your overall strategy and ultimately, your return on investment.
Let’s imagine your account-based marketing strategy includes social media advertising. After the first month, your account manager might suggest revising the ad copy, refreshing the visuals, or fine-tuning the target audience for better reach.
Some businesses might view optimization as a sign that the initial strategy was flawed. However, it’s crucial to understand that optimization is an iterative process. By gathering data and making adjustments, you’re constantly improving your approach and leveraging valuable audience insights.
Optimizing your campaign allows you to continuously learn and improve. Conversely, neglecting optimization can put you at a disadvantage compared to competitors who actively refine their strategies.
Routine reporting
We believe in keeping you in the loop. That’s why we offer regular reporting on all our services, from account-based marketing (ABM) to voice search optimization. These reports can be delivered monthly or weekly, depending on your specific needs and preferences.
Beyond the data you can access yourself, our client-exclusive marketing software provides valuable insights. But that’s not all. Your dedicated account manager will conduct regular check-ins to offer additional strategic guidance.
These consultations go beyond just presenting data. Your account manager will delve into what’s working well with your campaigns and identify areas for improvement. They’ll provide actionable recommendations backed by data to optimize your campaigns for better results.
Think of your account manager as your personal marketing advisor. Have questions about a specific strategy, term, or tool? During your check-ins or through direct messages, feel free to ask! We’re here to empower you with knowledge.
We prioritize clear communication and believe in providing all the information you need, regardless of the complexity of your question. That’s our commitment to partnership, and it’s a big reason why over 90% of our clients stick with us.
Table of Contents
- What is account-based marketing?
- The benefits of ABM services
- The lead nurturing power of email marketing
- 1. Increased efficiency
- 2. Reduced risk
- 3. Marketing and sales alignment
- 4. Easier campaign monitoring and results analysis
- 5. Increased sales and customer satisfaction
- Features of Right Symbol ABM marketing services
- Account profiling
- Target account analysis
- Competitor evaluation
- Strategy development
- Campaign optimization
- Routine reporting
What is account-based marketing?
Account-based marketing (ABM) is a targeted marketing strategy that focuses on a predefined list of high-value accounts. Unlike traditional marketing with broad campaigns, ABM personalizes outreach and messaging to address the specific needs and challenges of each target account. This personalized approach fosters deeper customer relationships, improves sales and marketing efficiency, and ultimately increases customer satisfaction and loyalty.
The benefits of ABM services
Account-Based Marketing (ABM) offers a strategic approach to target high-value accounts. Here’s how it can benefit your business:
- Increased ROI: ABM focuses resources on the most promising leads, leading to higher conversion rates and a better return on your marketing investment.
- Streamlined Sales Cycles: By personalizing the buyer journey for key accounts, ABM can shorten the time it takes to close deals.
- Enhanced Customer Relationships: ABM fosters deeper connections with decision-makers at target accounts, leading to stronger partnerships and repeat business.
- Improved Marketing & Sales Alignment: ABM requires collaboration between marketing and sales teams, ensuring everyone is working towards the same goals.
Considering ABM? Many ABM service providers offer pre-built campaigns to simplify the launch process.
The lead nurturing power of email marketing
Targeted lifecycle email marketing plays a crucial role in cultivating valuable leads. Here’s how it benefits your business:
1. Increased efficiency
Target high-value accounts from the get-go, eliminating unqualified leads that eat up time and resources. This laser focus allows your marketing and sales teams to work smarter, not harder, resulting in a more efficient lead nurturing process.
2. Reduced risk
By nurturing only qualified leads, you invest resources in prospects with a demonstrably higher chance of converting. This targeted approach mitigates the risk of wasted effort on unqualified leads, maximizing your return on investment.
3. Marketing and sales alignment
Successful ABM hinges on close collaboration between your marketing and sales teams. By working together, they can create a tailored experience for each target account. This unified approach fosters a seamless buyer journey and optimizes your overall ABM efforts.
4. Easier campaign monitoring and results analysis
ABM simplifies campaign measurement by focusing on a targeted set of high-value accounts. This reduces the complexity of data analysis compared to monitoring numerous accounts. Additionally, ABM’s focus on creating specific plans for each target account translates to clearer goals and metrics. With well-defined objectives, you can easily assess the campaign’s performance and identify areas for improvement.
5. Increased sales and customer satisfaction
Account-Based Marketing (ABM) offers a strategic advantage by targeting high-value, qualified leads. This focus ensures your marketing efforts resonate with the specific needs and challenges of these decision-makers. By tailoring messaging and outreach, ABM fosters deeper connections with target accounts, ultimately driving higher sales and customer satisfaction.
Features of Right Symbol ABM marketing services
Right Symbol offers a complete ABM solution designed to streamline your client acquisition process. We handle everything from in-depth target account research to crafting a winning strategy, ensuring a smooth path to securing your next high-value customer.
Here’s what you get when you partner with us:
Account profiling
Every company has unique goals for account-based marketing (ABM). Whether you want to deepen relationships with existing clients or target high-value prospects, our ABM services begin with in-depth account profiling.
Through account profiling, a dedicated account manager gets to know your business thoroughly. By leveraging our research expertise, we’ll collaborate with you to build a clear picture of your Ideal Customer Profile (ICP).
Here’s what we consider when building your ICP:
- Company Size: This includes factors like employee count and customer base size.
- Financial Strength: Annual revenue is a key indicator of a prospect’s ability to invest in your solutions.
- Industry and Technology: Understanding your target market and the technologies they use allows for focused outreach.
- Location: Geographic targeting can be crucial depending on your industry or service offerings.
- Budget: Knowing a prospect’s typical spending allows you to assess if they’re a good fit for your ABM efforts.
With a well-defined ICP in hand, evaluating potential accounts becomes efficient and streamlined. You can quickly assess a prospect’s fit based on their similarities to your ideal customer. This clarity empowers you to make informed decisions about which accounts to pursue using ABM strategies. marketing.
Target account analysis
Once you’ve identified a potential high-value customer (fitting your Ideal Customer Profile or ICP), a dedicated account manager jumps in for a deep dive analysis. This initial research is crucial – it forms the bedrock of your targeted marketing strategy.
Here’s what the account manager explores:
- Decision-Maker Landscape: How many key people are involved in the buying process?
- Company Scope: Understanding the size of the target company helps tailor your approach.
- Needs and Challenges: What specific products or services is the company looking for?
- Budgetary Constraints: Knowing their budget helps determine the best value proposition.
This intel empowers your account manager to:
- Pinpoint Decision-Makers: Identify who needs to be convinced and at what stage of the buying journey they might be in.
- Craft a Winning Strategy: All this information feeds into a customized marketing approach designed to resonate with your target account.
In short, a thorough target account analysis equips you to create a laser-focused strategy with a higher chance of success.
Competitor evaluation
In the world of account-based marketing, knowing your competitors is critical. By analyzing their strategies, you gain valuable insights that can inform your own ABM plan. Here’s what a competitor evaluation can reveal:
- Competitor Tactics: Uncover their marketing strategies to identify potential gaps and opportunities to differentiate your approach. Are they focusing on specific messaging or channels? This knowledge allows you to tailor your messaging and choose the channels that resonate most with your target accounts.
- Budget Allocation: Understanding how much your competitors are spending helps you develop a realistic budget for your own ABM campaign. You can use this information to optimize your spending and get the most out of your resources.
- Internal Structure: Knowing whether they manage their ABM efforts in-house or outsource them can inform your outreach strategy. This can help you tailor your approach to the decision-making process within your target accounts.
By identifying your competitors’ strengths and weaknesses, you can craft a targeted ABM campaign that stands out and resonates with your ideal customers. This will help you achieve your goals of reaching and converting high-value accounts.
Strategy development
Our dedicated account manager delves into their research on your target company, combined with discussions with your team. This ensures the strategy aligns with your brand voice and resonates with key decision-makers.
We take into account your brand guidelines, product offerings, and preferences to craft a strategy that perfectly complements your goals.
Our strategy development focuses on five crucial aspects:
- Understanding Needs: What are the critical questions that company decision-makers need answered?
- Reaching the Right Audience: Which channels, such as search engines or social media, are most effective for reaching these decision-makers?
- Goal Setting: Defining both short-term wins and long-term objectives for the campaign.
- Resource Allocation: Determining the optimal budget allocation for each chosen channel.
- Buyer Journey Targeting: Tailoring messaging to resonate with decision-makers at different stages of the buying process.
While crafting a comprehensive strategy takes time, we prioritize a fast turnaround. We understand the importance of this account to your business and act as an extension of your team, ensuring a swift launch.
Campaign optimization
After your campaign launches, your account manager becomes your partner in maximizing its success. This ongoing process is called campaign optimization. Here’s what it means:
Campaign optimization involves analyzing your campaign’s performance and identifying areas to strengthen it. These adjustments can significantly impact your overall strategy and ultimately, your return on investment.
Let’s imagine your account-based marketing strategy includes social media advertising. After the first month, your account manager might suggest revising the ad copy, refreshing the visuals, or fine-tuning the target audience for better reach.
Some businesses might view optimization as a sign that the initial strategy was flawed. However, it’s crucial to understand that optimization is an iterative process. By gathering data and making adjustments, you’re constantly improving your approach and leveraging valuable audience insights.
Optimizing your campaign allows you to continuously learn and improve. Conversely, neglecting optimization can put you at a disadvantage compared to competitors who actively refine their strategies.
Routine reporting
We believe in keeping you in the loop. That’s why we offer regular reporting on all our services, from account-based marketing (ABM) to voice search optimization. These reports can be delivered monthly or weekly, depending on your specific needs and preferences.
Beyond the data you can access yourself, our client-exclusive marketing software provides valuable insights. But that’s not all. Your dedicated account manager will conduct regular check-ins to offer additional strategic guidance.
These consultations go beyond just presenting data. Your account manager will delve into what’s working well with your campaigns and identify areas for improvement. They’ll provide actionable recommendations backed by data to optimize your campaigns for better results.
Think of your account manager as your personal marketing advisor. Have questions about a specific strategy, term, or tool? During your check-ins or through direct messages, feel free to ask! We’re here to empower you with knowledge.
We prioritize clear communication and believe in providing all the information you need, regardless of the complexity of your question. That’s our commitment to partnership, and it’s a big reason why over 90% of our clients stick with us.
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Our ABM technology partners
Achieving success in account-based marketing requires the right tools. At Right Symbol, we leverage not only one of the most advanced AI and machine learning platforms available, but also our own custom-built marketing suite designed to give our clients a strategic advantage.
The competitive edge of Right Symbol account-based marketing services
Companies worldwide turn to Right Symbol for their ABM needs. We help you achieve your goals, from acquiring high-value accounts to fostering enduring loyalty with existing clients. Here’s what sets us apart:
Experience
We’ve been at the forefront of account-based marketing for over a decade, making us one of the most seasoned agencies in the field. This depth of experience translates into a keen understanding of the ever-changing digital marketing landscape and the agility to thrive within it.
Our expertise extends across various industries. Whether you navigate a technical or non-technical space, we can craft a targeted strategy built for success. Additionally, you’ll be paired with a dedicated account manager who possesses a strong grasp of your specific sector, ensuring a seamless and effective partnership.
This rewrite conveys the same message about experience and adaptability but uses different phrasing and removes any claims of “decades” to avoid potential exaggeration. It also emphasizes the client experience by highlighting the dedicated account manager familiar with their industry.
Technology
Cutting-edge technology is the backbone of successful account-based marketing (ABM). At Right Symbol, we equip your business with a state-of-the-art marketing software suite. This, combined with the unmatched capabilities of IBM Watson, empowers you to effectively target and win those high-value accounts you crave.
The best part? Our user-friendly tech suite requires minimal involvement from your team. Our dedicated account managers will handle the technical aspects, allowing you to focus on your core business activities. This commitment to a seamless experience extends beyond technology. Unlike other agencies, we see ourselves as an extension of your team, working collaboratively to achieve your short-term and long-term goals.
This rewrite retains the core message while using different phrasing and avoiding repeated keywords from the original text.
Talent
Stop juggling multiple agencies and wasting time on repetitive explanations. Right Symbol offers you a powerful combination of dedicated support and extensive expertise, ensuring a smooth and effective ABM campaign.
Unlike agencies that constantly switch your rep, Right Symbol assigns you a dedicated account manager. This eliminates the need to re-explain your business and goals every time you contact us, saving you time and ensuring a smooth experience.
That doesn’t happen with Right Symbol clients.
Right Symbol assigns you a dedicated account manager who becomes a true partner in your success. They’ll take the time to understand your business, goals, and the intricacies of your campaign. Our low turnover rates mean you’ll benefit from this continuity and develop a long-term relationship with your marketing expert.
In addition to core web marketing services, Right Symbol offers a comprehensive range of creative and technical expertise to deliver exceptional results for your account-based marketing (ABM) campaigns.
Our team consists of specialists in:
- Development
- Design
- Copywriting
By partnering with Right Symbol for your ABM strategy, you gain a streamlined experience with a single point of contact. We manage every aspect of your campaign, ensuring seamless execution and clear communication.
Here’s how our combined expertise benefits your ABM campaigns:
- Cohesive Brand Messaging: Our copywriters collaborate with designers to craft a consistent brand voice across all campaign elements, from ad copy to landing pages.
- Technical Efficiency: Our developers ensure seamless integration between your ABM campaigns and existing marketing technologies.
- Data-Driven Optimization: We leverage data insights to optimize your campaigns for maximum impact and return on investment (ROI).
Right Symbol empowers you to focus on what matters most – growing your business – while we handle the complexities of ABM campaign execution.
Results
Unlike other account-based marketing agencies, we at Right Symbol believe in transparency. We’re proud to share our track record of success in driving real business growth for our clients.
Over the past five years, our ABM strategies have helped clients achieve:
- Revenue Generation: We’ve directly contributed to over $1 million in client revenue growth.
- Lead Acquisition: We’ve helped our clients secure more than 7.8 million qualified leads.
- Increased Engagement: Our campaigns have driven over 5.2 million phone calls from potential customers.
- Enhanced Sales: We’ve facilitated over 12.9 million transactions, translating interest into sales.
But our impact goes beyond just numbers. We take a data-driven approach to craft custom strategies that deliver tangible growth. We’ve helped clients:
- Expand into new markets and reach wider audiences.
- Launch innovative services to meet evolving customer needs.
- Scale their teams to support business expansion.
- Achieve ambitious goals and exceed expectations.
Right Symbol’s ABM services can unlock similar success for your business. Let’s discuss how we can help you achieve your growth objectives.
Client satisfaction
Right Symbol goes beyond just marketing services; we deliver a collaborative client experience unlike any other.
We act as a seamless extension of your marketing team, fostering genuine connections with your people. Our dedicated account managers and award-winning strategists become invested in your unique goals, products, and most importantly, your team.
Understanding your preferences is key. We take the time to learn how you prefer to receive communication, campaign updates, and reports. This ensures you get the information you need, delivered in a way that works for you.
Fast and informative responses are a cornerstone of our service. Our team is happy to answer your questions, no matter how basic or complex. Your dedicated account manager is always available to provide expert guidance and address any concerns you may have.
Our commitment to your success is reflected in our industry-leading client recommendation score, a remarkable 488% higher than the average. This exceptional level of satisfaction translates into a client retention rate exceeding 91%.
We invite you to explore our testimonials and reviews to gain firsthand insights from our clients about their positive experiences with Right Symbol.
Transparency
At Right Symbol, we believe clear communication is essential. That’s why we prioritize transparency in everything we do.
We publish our service prices directly on our website. Plus, your campaign reports are accessible 24/7. With Right Symbol, you’re never left in the dark – you always know exactly what you’re getting. This upfront approach makes securing buy-in from decision-makers a breeze.
We understand the hesitation some businesses have about hidden fees. But with Right Symbol, there are no surprises. Our account-based marketing services are delivered with complete transparency.
Even when you request a custom quote for your ABM campaign, our strategists provide a detailed breakdown of the estimate. This detailed cost structure empowers your team to understand our pricing and confidently explain it to decision-makers within your company.
Services
Right Symbol understands the challenges of managing a fragmented marketing approach. That’s why we offer a comprehensive suite of digital marketing services designed to simplify and strengthen your ABM initiatives. Unlike ABM-only agencies, Right Symbol acts as your one-stop shop, eliminating the need to coordinate with multiple vendors and saving you valuable time.
Our dedicated account managers will work closely with you to develop a cohesive ABM strategy, leveraging the power of SEO, content marketing, social media marketing, and more – all under one roof. This ensures seamless collaboration, minimizes miscommunication, and maximizes the effectiveness of your campaign.
Benefits of Right Symbol’s All-in-One ABM Solution:
- Simplified Campaign Management: Eliminate the hassle of coordinating with multiple agencies.
- Enhanced Collaboration: Our team works together to ensure a unified approach.
- Improved Performance: Streamlined communication fosters a more effective strategy.
- Data-Driven Decisions: Easily access all campaign data from a single platform.
- Effortless Reporting: Present results to decision-makers with ease.
Focus on what matters most – growing your business – while Right Symbol takes care of the rest.
Customization
Investing in account-based marketing (ABM) means you deserve a custom strategy. Unfortunately, some ABM agencies fall short, offering a one-size-fits-all approach.
These agencies prescribe generic strategies without considering the unique aspects of your company, target accounts, products, or services. This approach cripples your campaign from the get-go, putting it at an immediate disadvantage. Such a setback can prevent you from securing those high-value accounts.
When you partner with Right Symbol, you get a strategy designed specifically for your business. Your dedicated account manager takes the time to understand your company, industry, offerings, and target audience. This deep dive allows us to build an impactful campaign that propels you towards achieving your goals.
Make account acquisition easy with Right Symbol
Right Symbol is a leading ABM agency with a proven track record of helping businesses achieve significant account growth. We leverage our experience, cutting-edge technology, and unwavering dedication to deliver personalized campaigns that drive results.
Learn more about how we can tailor an ABM strategy for your business. Contact us today for a free consultation or calling us at +1 (347) 486-6388.
Our ABM technology partners
Achieving success in account-based marketing requires the right tools. At Right Symbol, we leverage not only one of the most advanced AI and machine learning platforms available, but also our own custom-built marketing suite designed to give our clients a strategic advantage.
The competitive edge of Right Symbol account-based marketing services
Companies worldwide turn to Right Symbol for their ABM needs. We help you achieve your goals, from acquiring high-value accounts to fostering enduring loyalty with existing clients. Here’s what sets us apart:
Experience
We’ve been at the forefront of account-based marketing for over a decade, making us one of the most seasoned agencies in the field. This depth of experience translates into a keen understanding of the ever-changing digital marketing landscape and the agility to thrive within it.
Our expertise extends across various industries. Whether you navigate a technical or non-technical space, we can craft a targeted strategy built for success. Additionally, you’ll be paired with a dedicated account manager who possesses a strong grasp of your specific sector, ensuring a seamless and effective partnership.
This rewrite conveys the same message about experience and adaptability but uses different phrasing and removes any claims of “decades” to avoid potential exaggeration. It also emphasizes the client experience by highlighting the dedicated account manager familiar with their industry.
Technology
Cutting-edge technology is the backbone of successful account-based marketing (ABM). At Right Symbol, we equip your business with a state-of-the-art marketing software suite. This, combined with the unmatched capabilities of IBM Watson, empowers you to effectively target and win those high-value accounts you crave.
The best part? Our user-friendly tech suite requires minimal involvement from your team. Our dedicated account managers will handle the technical aspects, allowing you to focus on your core business activities. This commitment to a seamless experience extends beyond technology. Unlike other agencies, we see ourselves as an extension of your team, working collaboratively to achieve your short-term and long-term goals.
This rewrite retains the core message while using different phrasing and avoiding repeated keywords from the original text.
Talent
Stop juggling multiple agencies and wasting time on repetitive explanations. Right Symbol offers you a powerful combination of dedicated support and extensive expertise, ensuring a smooth and effective ABM campaign.
Unlike agencies that constantly switch your rep, Right Symbol assigns you a dedicated account manager. This eliminates the need to re-explain your business and goals every time you contact us, saving you time and ensuring a smooth experience.
That doesn’t happen with Right Symbol clients.
Right Symbol assigns you a dedicated account manager who becomes a true partner in your success. They’ll take the time to understand your business, goals, and the intricacies of your campaign. Our low turnover rates mean you’ll benefit from this continuity and develop a long-term relationship with your marketing expert.
In addition to core web marketing services, Right Symbol offers a comprehensive range of creative and technical expertise to deliver exceptional results for your account-based marketing (ABM) campaigns.
Our team consists of specialists in:
- Development
- Design
- Copywriting
By partnering with Right Symbol for your ABM strategy, you gain a streamlined experience with a single point of contact. We manage every aspect of your campaign, ensuring seamless execution and clear communication.
Here’s how our combined expertise benefits your ABM campaigns:
- Cohesive Brand Messaging: Our copywriters collaborate with designers to craft a consistent brand voice across all campaign elements, from ad copy to landing pages.
- Technical Efficiency: Our developers ensure seamless integration between your ABM campaigns and existing marketing technologies.
- Data-Driven Optimization: We leverage data insights to optimize your campaigns for maximum impact and return on investment (ROI).
Right Symbol empowers you to focus on what matters most – growing your business – while we handle the complexities of ABM campaign execution.
Results
Unlike other account-based marketing agencies, we at Right Symbol believe in transparency. We’re proud to share our track record of success in driving real business growth for our clients.
Over the past five years, our ABM strategies have helped clients achieve:
- Revenue Generation: We’ve directly contributed to over $1 million in client revenue growth.
- Lead Acquisition: We’ve helped our clients secure more than 7.8 million qualified leads.
- Increased Engagement: Our campaigns have driven over 5.2 million phone calls from potential customers.
- Enhanced Sales: We’ve facilitated over 12.9 million transactions, translating interest into sales.
But our impact goes beyond just numbers. We take a data-driven approach to craft custom strategies that deliver tangible growth. We’ve helped clients:
- Expand into new markets and reach wider audiences.
- Launch innovative services to meet evolving customer needs.
- Scale their teams to support business expansion.
- Achieve ambitious goals and exceed expectations.
Right Symbol’s ABM services can unlock similar success for your business. Let’s discuss how we can help you achieve your growth objectives.
Client satisfaction
Right Symbol goes beyond just marketing services; we deliver a collaborative client experience unlike any other.
We act as a seamless extension of your marketing team, fostering genuine connections with your people. Our dedicated account managers and award-winning strategists become invested in your unique goals, products, and most importantly, your team.
Understanding your preferences is key. We take the time to learn how you prefer to receive communication, campaign updates, and reports. This ensures you get the information you need, delivered in a way that works for you.
Fast and informative responses are a cornerstone of our service. Our team is happy to answer your questions, no matter how basic or complex. Your dedicated account manager is always available to provide expert guidance and address any concerns you may have.
Our commitment to your success is reflected in our industry-leading client recommendation score, a remarkable 488% higher than the average. This exceptional level of satisfaction translates into a client retention rate exceeding 91%.
We invite you to explore our testimonials and reviews to gain firsthand insights from our clients about their positive experiences with Right Symbol.
Transparency
At Right Symbol, we believe clear communication is essential. That’s why we prioritize transparency in everything we do.
We publish our service prices directly on our website. Plus, your campaign reports are accessible 24/7. With Right Symbol, you’re never left in the dark – you always know exactly what you’re getting. This upfront approach makes securing buy-in from decision-makers a breeze.
We understand the hesitation some businesses have about hidden fees. But with Right Symbol, there are no surprises. Our account-based marketing services are delivered with complete transparency.
Even when you request a custom quote for your ABM campaign, our strategists provide a detailed breakdown of the estimate. This detailed cost structure empowers your team to understand our pricing and confidently explain it to decision-makers within your company.
Services
Right Symbol understands the challenges of managing a fragmented marketing approach. That’s why we offer a comprehensive suite of digital marketing services designed to simplify and strengthen your ABM initiatives. Unlike ABM-only agencies, Right Symbol acts as your one-stop shop, eliminating the need to coordinate with multiple vendors and saving you valuable time.
Our dedicated account managers will work closely with you to develop a cohesive ABM strategy, leveraging the power of SEO, content marketing, social media marketing, and more – all under one roof. This ensures seamless collaboration, minimizes miscommunication, and maximizes the effectiveness of your campaign.
Benefits of Right Symbol’s All-in-One ABM Solution:
- Simplified Campaign Management: Eliminate the hassle of coordinating with multiple agencies.
- Enhanced Collaboration: Our team works together to ensure a unified approach.
- Improved Performance: Streamlined communication fosters a more effective strategy.
- Data-Driven Decisions: Easily access all campaign data from a single platform.
- Effortless Reporting: Present results to decision-makers with ease.
Focus on what matters most – growing your business – while Right Symbol takes care of the rest.
Customization
Investing in account-based marketing (ABM) means you deserve a custom strategy. Unfortunately, some ABM agencies fall short, offering a one-size-fits-all approach.
These agencies prescribe generic strategies without considering the unique aspects of your company, target accounts, products, or services. This approach cripples your campaign from the get-go, putting it at an immediate disadvantage. Such a setback can prevent you from securing those high-value accounts.
When you partner with Right Symbol, you get a strategy designed specifically for your business. Your dedicated account manager takes the time to understand your company, industry, offerings, and target audience. This deep dive allows us to build an impactful campaign that propels you towards achieving your goals.
Make account acquisition easy with Right Symbol
Right Symbol is a leading ABM agency with a proven track record of helping businesses achieve significant account growth. We leverage our experience, cutting-edge technology, and unwavering dedication to deliver personalized campaigns that drive results.
Learn more about how we can tailor an ABM strategy for your business. Contact us today for a free consultation or calling us at +1 (347) 486-6388.
Testimonials
What Our Client’s Say
“ Analytical mind and great skills ”
I had the pleasure of working with Right Symbol. Their broad product knowledge, analytical mind, and great people skills make them a well-rounded digital transformer. Having them as a part of any team will make the work more enjoyable and efficient.
- (4.7 Out of 5)
“ I personally learned a lot with team ”
I had the opportunity to work with Right Symbol on a regular basis on our project, and it has always been a pleasure. I personally learned a lot about digital strategies while working with them. I wish the team the best of luck for future ventures. Stay in touch, and we will keep growing!
- (4.9 Out of 5)
" Result-driven strategies "
I recommend Right Symbol for your digital marketing needs. Their excellent attitude towards the product and their result-driven strategies make them different. They are creative, passionate, and result-oriented. I am looking forward to working with them again in the future.
- (4.3 Out of 5)